{"id":1458,"date":"2016-07-26T11:24:01","date_gmt":"2016-07-26T15:24:01","guid":{"rendered":"https:\/\/blog.snappa.com\/?p=1458"},"modified":"2024-08-13T17:27:11","modified_gmt":"2024-08-13T21:27:11","slug":"content-outreach-strategy","status":"publish","type":"post","link":"https:\/\/snappa.com\/blog\/content-outreach-strategy\/","title":{"rendered":"An Easy Outreach Strategy That Generates Predictable Shares and Backlinks"},"content":{"rendered":"

You just created an epic piece of content.<\/p>\n

It\u2019s 1,000+ words, well researched, and full of visuals. But\u00a0after you hit the publish button, no one is sharing or linking to it!<\/p>\n

Now, you know that in order to gain traction, you need to promote the content. But if you don\u2019t have an email list or a large social media following, where do you even begin?<\/p>\n

The answer is email outreach.<\/p>\n

Email outreach is a great strategy for promoting your content because you don\u2019t need to rely on a big email list and you don\u2019t need to have serious influence in your space.<\/p>\n

In this post, I\u2019ll lay out the exact outreach strategy I used to rank a previous article #2 in Google for my target keyword.<\/p>\n\"Google\n

Ready to get more shares and backlinks to your content? Read on!<\/p>\n

Step 1: Compile your prospect list<\/b><\/h2>\n

The concept of this strategy is very simple: People who\u2019ve shared content similar to your post are likely to share your content as well (assuming it’s good). So in this step, we\u2019re going to compile a list of people to contact once your post is live.<\/p>\n

Using BuzzSumo<\/b><\/h3>\n

BuzzSumo<\/a> is a great tool for doing content research and finding the right people to promote your content. However, in order to use the feature needed to perform this specific outreach, you\u2019ll need to upgrade to the $99\/month Pro plan. Don\u2019t worry though, there\u2019s a free alternative in the next section.<\/p>\n

Once you\u2019re logged in to BuzzSumo, enter the URL of a blog post that\u2019s similar to yours. In my case, I was writing an article on how to build backlinks from resource pages<\/a>. So, I used this post<\/a> from Search Engine Land about manual link building.<\/p>\n

Once the results appear, click on \u201cView Sharers.\u201d<\/p>\n\"view\n

Now you\u2019ll have a list of people who\u2019ve shared that piece of content.<\/p>\n\"List\n

The nice thing about BuzzSumo is that it gives you a list of stats like number of followers, retweet ratio and reply ratio. These stats can help you filter which people are worth reaching out to and which ones are most likely to answer your email.<\/p>\n

As you go through this list, start adding people to your spreadsheet.<\/p>\n

Once you have a list of names, you\u2019ll need to find their email. Most of the time, they will list a website in their twitter profile so that\u2019s the first place to look. If you have a website domain but you can\u2019t find their email, you can use a tool like Email Hunter<\/a> to find it.<\/p>\n

Another great tool is Rapportive<\/a>. When you have Rapportive installed, it will display the person\u2019s information in your Gmail sidebar so you can verify whether or not you have the right email address. Here\u2019s what it looks like when you have the right email:<\/p>\n\"rapportive\"\n

Most of the time, you can guess people\u2019s email by inputting various permutations in the “to” field. Using my name as an example, you could try:<\/p>\n