{"id":1559,"date":"2016-08-16T09:59:14","date_gmt":"2016-08-16T13:59:14","guid":{"rendered":"https:\/\/blog.snappa.com\/?p=1559"},"modified":"2024-08-13T17:27:10","modified_gmt":"2024-08-13T21:27:10","slug":"instagram-following","status":"publish","type":"post","link":"https:\/\/snappa.com\/blog\/instagram-following\/","title":{"rendered":"How 2 Ordinary Guys Grew Their Instagram Following from 800 – 16K in 4 Months"},"content":{"rendered":"

I know what many of you might be thinking as soon as you see the headline of this article. \u201cTypical cliche success story about how two guys went from nothing to something overnight.\u201d<\/i> Am I right? Well, it\u2019s not.<\/b><\/p>\n

We are, actually just two ordinary guys that decided to learn the principles behind growing an Instagram account and we are here to share some of that knowledge with you.<\/p>\n

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One thing you should know about Instagram is that there is a formula and you have to be committed from the outset if you really want to scale. There is a lot to Instagram that many people don\u2019t realize, much like we didn\u2019t up until around April of this year when we decided to take things seriously.<\/p>\n

In this article, we’ll share with you some helpful tips on how we managed to build our Instagram profile from a measly 800 followers with not much engagement to an impressive 16,000 raving fans, in just over 4 months – along with some step-by-step pointers to help you get started.<\/p>\n\"800<\/a>\n

Now, let\u2019s dive in!<\/p>\n

Setting yourself up for success<\/b><\/h2>\n

Back when we started, we thought nothing more of Instagram than just being another social media platform to jump on and try to gain some exposure from. Little did we know at the time, that it was a big mistake spreading ourselves too thin by jumping on every social media platform and not being able to manage them properly. Needless to say, we made plenty of\u00a0mistakes on Instagram<\/a>.<\/p>\n

In the early stages, we didn\u2019t have a real theme to our profile. We used to post pictures of us working and every now and then would throw in a few motivational quote shares.<\/p>\n\"IG<\/a>\n

However, we realized it’s essential to decide on a theme<\/b> if you want to build a noteworthy Instagram page. You need to know what your theme is going to represent, what your page can offer people and what the purpose is behind your page.<\/p>\n

Your content isn’t going to be remembered by your audience if one day you are posting pictures of food and the next day you are posting pictures of cars or quotes. If you have a consistent theme, your audience will know it’s your content when your posts pop up in their feed and you’ll be able to create a better targeted following.<\/p>\n

It wasn\u2019t until we really decided to buckle\u00a0down on using Instagram to its full potential that we decided on a theme for our page. We kept all our content relatively similar or stamped each post with a watermark of our logo and made sure we were posting high-quality images.<\/p>\n

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F*ck limits, F*ck boundaries. If I want something, I’ll set myself a deadline because I know that’s the only way I’ll push my limits, keep my focus and hustle hard until I get there. To me if I don’t achieve my goals by my set date, I’m only letting myself down. You wanna join this ride, you come with no excuses.<\/a><\/p>\n

A photo posted by The Journey Of Two Startups (@nichollsandmorley) on