{"id":2037,"date":"2026-01-02T08:02:23","date_gmt":"2026-01-02T13:02:23","guid":{"rendered":"https:\/\/blog.snappa.com\/?p=2037"},"modified":"2026-02-18T09:46:28","modified_gmt":"2026-02-18T14:46:28","slug":"instagram-hashtags","status":"publish","type":"post","link":"https:\/\/snappa.com\/blog\/instagram-hashtags\/","title":{"rendered":"The Marketer\u2019s Guide to Instagram Hashtags (2026 Update)"},"content":{"rendered":"

Instagram hashtags can help you get your brand in front of more users on the platform.<\/p>\n

While Instagram is best known for its visuals\u2014and now its video content, such as Reels\u2014hashtags help make your posts more specific. With Instagram hashtags, you can tell the platform more about who should be seeing your content.<\/p>\n

Wondering how hashtags on Instagram work and why you should be using them? Let\u2019s jump right into it.<\/p>\n

<\/p>\n

Why Do Instagram Hashtags Matter?<\/h2>\n

Instagram hashtags can strengthen your presence on the platform when you use them to their full potential. For example, hashtags can help you boost your reach and find more relevant users.<\/p>\n

Users search for and follow specific hashtags on Instagram because they want to see new content associated with those topics. Accounts that don\u2019t get in on the hashtag game are definitely missing out on potential warm leads.<\/p>\n

For businesses and influencers, custom branded hashtags are a powerful way to build awareness and encourage users to share your content. They’re especially useful for user-generated content (UGC) campaigns, where followers post about your brand using a specific tag. And when you’re running a hashtag contest or giveaway that requires users to comment or tag friends, an Instagram giveaway winner picker tool<\/a> makes it easy to collect entries and choose a winner transparently.<\/p>\n

Instagram hashtags can also add personality to your account. Beyond reach and branding, using a fun, catchy hashtag can boost engagement and give you a quirky trend to share with your followers.<\/p>\n

How Much Do Instagram Hashtags Actually Matter?<\/h2>\n

Instagram hashtags are just one piece of your overall marketing strategy on the platform. They\u2019re not the most important part, but they do give Instagram context for what kind of content you post.<\/p>\n

Your hashtags on Instagram can also help you find the right audience<\/a> for your posts. If you want to reach specific demographics of followers who are interested in the types of content you post, then hashtags can play a part in getting your posts in front of them.<\/p>\n

When you use Instagram hashtags, it\u2019s important to select and include them in your posts strategically. While they may not be as critical as your Reels and images on Instagram, they can absolutely help you gain traction.<\/p>\n

Let\u2019s take a look at some of the ways you can put Instagram hashtags to work for your brand.<\/p>\n

How Many Instagram Hashtags Should I Use?<\/h2>\n

Instagram lets you include up to 30 hashtags in post captions. However, the Instagram Creators account has advised users to stick to a 3-5 hashtag limit<\/a> in captions.<\/p>\n\"Instagram\n

An updated report from Mention<\/a> that compares average engagement rate to hashtag count backs this guidance up. The report indicates that Instagram posts with 4 hashtags see the second highest average engagement rate, while posts with 1 hashtag experience the lowest.<\/p>\n

Still, don’t be afraid to switch it up. The same report indicates that posts with 11+ hashtags have the highest average engagement rate. The amount of hashtags you use will depend on your brand, industry, and the type of content that resonates best with your audience.<\/p>\n

Some brands on Instagram<\/a> prefer to only use one or two hashtags per caption. Others use 10, 20, or even the full 30-hashtag limit.<\/p>\n

Remember that you can also use hashtags in your Instagram Stories<\/a>. Give that a try to see what\u2019s most effective for you.<\/p>\n

(If you need stellar visuals for your Stories, Snappa can help with that. We have a guide to help you get the perfect Instagram Story dimensions here<\/a>.)<\/p>\n

Keep an eye on your hashtag analytics and use different numbers and combinations of hashtags. When you test a variety of options for your brand, you\u2019ll get a clearer picture of what you should be replicating.<\/p>\n

How to Find Great Instagram Hashtags to Include In Your Post<\/h2>\n

Now that you know the basics of hashtags on Instagram, let\u2019s take a look at how to find great hashtags to include in your posts and Stories.<\/p>\n

1. Make a List of Topics Related to Your Brand<\/h3>\n

First, build a list of topics related to your brand. What product or service do you offer? What kinds of content are your target customers looking for?<\/p>\n

Then, research your current analytics. It doesn\u2019t hurt to look at website and Google analytics in addition to your social media stats. This information can tell you a lot about what your users are actively searching for when they come to you.<\/p>\n

Getting a good idea of the mix of topics you should be posting about will help you when you research hashtags. You can build your hashtag list using that information.<\/p>\n

2. Use Hashtag Tools<\/h3>\n

Once you\u2019ve written your list of topics, use hashtag tools such as\u00a0Later<\/a> to help you conduct your research. You want to make sure you\u2019re landing on real hashtags that are actually in use on Instagram.<\/p>\n

If Instagram users aren\u2019t actively using or searching for a specific hashtag, then there\u2019s no need to include it. The only exception is when it\u2019s a branded hashtag you\u2019re creating as part of your Instagram marketing strategy.<\/p>\n

Once you\u2019ve decided which strategic hashtags you\u2019d like to use, incorporate a hashtag tracking tool<\/a> to keep an eye on what\u2019s working and what\u2019s not. Tools such as RiteTag<\/a> can give you analytics on specific hashtags and their performance.<\/p>\n

On the other hand, tools like Later can tell you more about overall post performance and how your hashtag use factors in.<\/p>\n

3. Look At Hashtags Other Brands Are Using<\/h3>\n

Take a look at your competition on Instagram. Which hashtags are they using?<\/p>\n

Are they including hashtags you could also incorporate into your Instagram content? Try it out to see how your posts\u2019 performance changes.<\/p>\n

You\u2019ll want to make sure you\u2019re not lifting any brand-specific hashtags they\u2019ve created for themselves. Only use hashtags that are generally available.<\/p>\n

Next, take a look at your own primary hashtags. Which of those are your competitors using?<\/p>\n

You can search those hashtags on Instagram to find out what other posts are incorporating your primary hashtags. This method could give you additional inspiration for your own content.<\/p>\n\"A\n

4. Make Your Own Branded Hashtag<\/h3>\n

Creating your own branded hashtag for your Instagram presence is a great way to set your posts apart.<\/p>\n\"Branded\n

As your brand grows, ask users to include your branded hashtag in posts about you or your products. This will help you keep track of posts, particularly if you\u2019re going to be incorporating UGC into your content strategy.<\/p>\n

In addition to a branded hashtag, you can create campaign-specific hashtags to use during special events. These are great for challenges, giveaways, or product launches.<\/p>\n

Final Thoughts<\/h2>\n

When used thoughtfully and strategically, Instagram hashtags can be an effective way to target the audience you want to reach. They can also help your branded posts stand out to current and prospective followers.<\/p>\n

Of course, to get the maximum effect out of your hashtags, you\u2019ll need great Instagram visuals, too. Snappa can help with that. It\u2019s free to get started with our easy-to-use templates and design tools. Click here to sign up!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Instagram hashtags can help you get your brand in front of more users on the platform. While Instagram is best known for its visuals\u2014and now its video content, such as Reels\u2014hashtags help make your posts more specific. With Instagram hashtags, you can tell the platform more about who should be seeing your content. Wondering how […]<\/p>\n","protected":false},"author":8,"featured_media":9099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-2037","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\nThe Marketer\u2019s Guide to Instagram Hashtags (2026 Update)<\/title>\n<meta name=\"description\" content=\"Whether you're a social expert or new to Instagram, our Instagram hashtag guide gives you the tools you need to get followers and engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/snappa.com\/blog\/instagram-hashtags\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 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