{"id":2093,"date":"2026-01-02T08:31:07","date_gmt":"2026-01-02T13:31:07","guid":{"rendered":"https:\/\/blog.snappa.com\/?p=2093"},"modified":"2026-01-02T13:27:44","modified_gmt":"2026-01-02T18:27:44","slug":"facebook-cover-photo-size","status":"publish","type":"post","link":"https:\/\/snappa.com\/blog\/facebook-cover-photo-size\/","title":{"rendered":"The Perfect Facebook Cover Photo Size &amp; Best Practices (2026 Update)"},"content":{"rendered":"<p>Facebook cover photos are a perfect example of how social media marketing is different than just regular social media usage. A great personal cover photo can be anything that compliments your Facebook profile, but business cover photos need to do much more.<\/p>\n<p>A Facebook business Page cover photo should feature strong branding and accurately represent your business. It also must be high-quality and perfectly optimized for display; this means knowing the perfect Facebook cover photo size.<\/p>\n<p>This post is going to take a look at the perfect Facebook cover photo size and best cover photo practices to help your images represent your business exactly how you want.<!--more--><\/p>\n<div style=\"background: #fcf8e3; padding: 30px; margin: 30px 0; border: 1px solid #faebcc; border-radius: 5px; font-size: 16px;\"><strong>Bonus:\u00a0<\/strong>We&#8217;ve integrated Facebook&#8217;s cover photo dimensions and safe zones into our graphic design tool. It will look perfect on mobile and desktop! <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/snappa.com\/create\/facebook-covers\" target=\"_blank\" rel=\"noopener noreferrer\">Create a Facebook cover photo for free!<\/a><\/span><\/div>\n<h2>Facebook Cover Photo Dimensions<\/h2>\n<p><a href=\"https:\/\/www.facebook.com\/help\/125379114252045\" target=\"_blank\" rel=\"noopener noreferrer\">According to Facebook<\/a>, cover photos load fastest as a JPG file that&#8217;s 851 pixels wide by 315 pixels tall and less than 100 kilobytes. This is a great starting point, but of course it\u2019s never <em>quite<\/em> that simple. It&#8217;s tricky because Facebook cover photos display differently on desktop and mobile devices. The left portion of your cover photo will also be partially covered by your profile picture.<\/p>\n<p>Your cover photo will display at 820 pixels wide by 312 pixels tall on computers and 640 pixels wide by 360 pixels tall on smartphones. Therefore, we recommend using the <strong>dimensions 820px by 360px<\/strong> for Facebook cover photos, and to keep all text and graphics in the middle safe zone as per the specifications below:<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4078 size-large\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2018\/11\/Facebook-cover-photo-size-1024x469.jpg\" alt=\"Facebook cover photo dimensions and safe zones\" width=\"1024\" height=\"469\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2018\/11\/Facebook-cover-photo-size-1024x469.jpg 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2018\/11\/Facebook-cover-photo-size-300x138.jpg 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2018\/11\/Facebook-cover-photo-size-768x352.jpg 768w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2018\/11\/Facebook-cover-photo-size.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<h2>Cover Photos on Desktop vs. Mobile<\/h2>\n<p>When designing your Facebook cover photo, you need to be careful because the cover image is displayed differently on desktop and mobile devices. Although, designing with safe zones in mind will ensure that your Facebook cover photo displays properly on all devices.<\/p>\n<p>On a desktop computer or laptop, Facebook displays more of your cover photo&#8217;s width while slightly cropping the top and bottom. Fortunately, Facebook doesn\u2019t stretch or distort an image to fit a certain dimension; it crops it automatically instead.<\/p>\n<p>The desktop view will show most of your Facebook cover photo design, with the profile picture slightly covering the bottom left side.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10056 size-full\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/09\/Screen-Shot-2024-09-17-at-10.07.39-AM.png\" alt=\"A screenshot of Snappa's Facebook page showing a Facebook cover photo on desktop\" width=\"1774\" height=\"1056\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/09\/Screen-Shot-2024-09-17-at-10.07.39-AM.png 1774w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/09\/Screen-Shot-2024-09-17-at-10.07.39-AM-300x179.png 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/09\/Screen-Shot-2024-09-17-at-10.07.39-AM-1024x610.png 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/09\/Screen-Shot-2024-09-17-at-10.07.39-AM-768x457.png 768w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/09\/Screen-Shot-2024-09-17-at-10.07.39-AM-1536x914.png 1536w\" sizes=\"auto, (max-width: 1774px) 100vw, 1774px\" \/>\n<p>On a mobile device, your Facebook cover photo will crop out the sides, while showing more of the cover photo&#8217;s height. The profile picture also covers a larger portion of the cover photo on the left side.<\/p>\n<p>If you want to optimize your Facebook Page for mobile viewing, it&#8217;s recommended to use a background pattern or high-quality background image as your Facebook cover photo. A great example from Shopify&#8217;s Facebook Page is shown below:<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10090 aligncenter\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/09\/IMG_3345.jpg\" alt=\"A screenshot of a Facebook cover photo displayed on a mobile device from Shopify's Facebook Page\" width=\"392\" height=\"524\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/09\/IMG_3345.jpg 1179w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/09\/IMG_3345-224x300.jpg 224w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/09\/IMG_3345-765x1024.jpg 765w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/09\/IMG_3345-768x1028.jpg 768w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/09\/IMG_3345-1148x1536.jpg 1148w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/>\n<p>With all that being said, we recommend using the Facebook cover photo size of <strong>820\u00a0pixels by 360 pixels and designing within the safe zones<\/strong>. This will ensure that none of the critical components of your cover photo are getting cut off on desktop or mobile devices.<\/p>\n<h2>How to Create a Facebook Cover Photo with Snappa<\/h2>\n<p>If you&#8217;re ready to\u00a0<a href=\"https:\/\/snappa.com\/create\/facebook-covers\" target=\"_blank\" rel=\"noopener noreferrer\">create a Facebook cover photo<\/a>, our powerful and easy-to-use graphics builder has made this process incredibly simple. Here&#8217;s a step-by-step video showing you\u00a0how to create a Facebook cover photo with the right size using Snappa.<\/p>\n<div class=\"youtube\" data-embed=\"ICRRM9jM7jw\" data-alt=\"video thumbnail\">\n\t<div class=\"play\"><\/div>\n<\/div>\n<p>Here are some screenshots to help walk you through the whole process. You can choose the Facebook cover photo pre-set for an automatic perfect cover photo size.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10044 size-full\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/1.png\" alt=\"An image showing the Facebook cover photo preset with the correct cover photo size dimensions.\" width=\"1374\" height=\"640\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/1.png 1374w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/1-300x140.png 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/1-1024x477.png 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/1-768x358.png 768w\" sizes=\"auto, (max-width: 1374px) 100vw, 1374px\" \/>\n<p>Once you\u2019ve selected this option, you can choose from one of our pre-made <a href=\"https:\/\/snappa.com\/templates\/facebook-cover\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Cover templates<\/a> (which are fully customizable) or create a cover photo from scratch.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10045 size-full\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-09-16-at-3.01.59-PM.png\" alt=\"An image of multiple Facebook cover photo design templates from Snappa.\" width=\"2432\" height=\"882\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-09-16-at-3.01.59-PM.png 2432w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-09-16-at-3.01.59-PM-300x109.png 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-09-16-at-3.01.59-PM-1024x371.png 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-09-16-at-3.01.59-PM-768x279.png 768w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-09-16-at-3.01.59-PM-1536x557.png 1536w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-09-16-at-3.01.59-PM-2048x743.png 2048w\" sizes=\"auto, (max-width: 2432px) 100vw, 2432px\" \/>\n<p>Even if you use a template, you can upload your own image or choose from our\u00a0library of images. Add text, graphics, shapes, and effects to any part of the image. All of these add-ons can be dragged and dropped easily; you can define the opacity of each, and choose what layer you want them to show up in.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10054 size-full\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-09-16-at-4.53.51-PM.png\" alt=\"A screenshot of a Facebook cover photo template being edited in a graphic design software program. \" width=\"2840\" height=\"1308\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-09-16-at-4.53.51-PM.png 2840w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-09-16-at-4.53.51-PM-300x138.png 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-09-16-at-4.53.51-PM-1024x472.png 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-09-16-at-4.53.51-PM-768x354.png 768w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-09-16-at-4.53.51-PM-1536x707.png 1536w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-09-16-at-4.53.51-PM-2048x943.png 2048w\" sizes=\"auto, (max-width: 2840px) 100vw, 2840px\" \/>\n<p>You&#8217;ll notice that we also include an overlay showing the mobile and desktop only zones of your Facebook cover so you&#8217;ll never have to worry about text and graphics getting cut off.<\/p>\n<h2>What Should My Facebook Cover Photo Be?<\/h2>\n<p>Aside from choosing something that is both high quality and relevant to your business, it can be difficult to know exactly what your cover photo should feature. That depends entirely on you, your business, and what you believe your target audience will be most receptive to.<\/p>\n<p>Some great ideas for use cases of cover photos include:<\/p>\n<ul>\n<li><strong>Use your cover photo to drive sales or lead generation. <\/strong>I believe very strongly that the \u201csocial\u201d should come before \u201cmarketing\u201d in social media marketing, but that doesn\u2019t mean that there\u2019s no room to promote your business. A cover photo designed to drive sales or leads, combined with a relevant CTA Page button, can get you more results without a lot of extra work on your part.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10057 size-full\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/09\/Untitled-Design.jpg\" alt=\"An image of a Facebook cover photo example that is designed to increase sales and leads.\" width=\"1640\" height=\"720\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/09\/Untitled-Design.jpg 1640w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/09\/Untitled-Design-300x132.jpg 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/09\/Untitled-Design-1024x450.jpg 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/09\/Untitled-Design-768x337.jpg 768w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/09\/Untitled-Design-1536x674.jpg 1536w\" sizes=\"auto, (max-width: 1640px) 100vw, 1640px\" \/><\/li>\n<li><strong>Feature UGC. <\/strong>User generated content is one of the most powerful marketing tools at your disposal; using this authentic type of content in your cover photo can go a long way in building brand loyalty.<\/li>\n<li><strong>Advertise upcoming events. <\/strong>If you have a free webinar, a conference, or even a social contest that\u2019s coming up soon, don\u2019t be afraid to feature it in your Facebook cover photo. It\u2019s an effective way to let new users know about it right away.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10047 size-full\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design.jpg\" alt=\"An image of a Facebook cover photo design that features an upcoming interview on a blog podcast.\" width=\"1640\" height=\"720\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design.jpg 1640w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-300x132.jpg 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-1024x450.jpg 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-768x337.jpg 768w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-1536x674.jpg 1536w\" sizes=\"auto, (max-width: 1640px) 100vw, 1640px\" \/><\/li>\n<li><strong>Demonstrate product features &amp; benefits. <\/strong>Showcasing product features and benefits can help increase sales and set you apart from the competition.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10058 size-full\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/09\/Untitled-Design-1.jpg\" alt=\"An image of a Facebook cover photo design featuring ethical and sustainable homeware.\" width=\"1640\" height=\"720\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/09\/Untitled-Design-1.jpg 1640w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/09\/Untitled-Design-1-300x132.jpg 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/09\/Untitled-Design-1-1024x450.jpg 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/09\/Untitled-Design-1-768x337.jpg 768w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/09\/Untitled-Design-1-1536x674.jpg 1536w\" sizes=\"auto, (max-width: 1640px) 100vw, 1640px\" \/><\/li>\n<li><strong>Show off your store. <\/strong>If you happen to have a storefront or an office space where you\u2019re located, it can make a stunning photo and increase foot traffic.<\/li>\n<li><strong>Feature team members &amp; employees. <\/strong>Employee generated content (EGC) can be just as valuable as UGC, and featuring real employees in your cover photo can humanize your business and show the real people behind it.<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Creative Facebook Cover Photo Ideas<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for some cover photo inspiration, look no further than these 6 creative cover photo examples we\u2019ve designed for businesses in various industries.<\/span><\/p>\n<h3>Adding Hand-Drawn Illustrations<\/h3>\n<p>Keep your cover photo playful and fun by adding hand-drawn illustrations to your banner. Illustrations are a great way to add personality to your images without taking away from the core message. If you have a cover photo designed and you\u2019re wondering what more you can do &#8211; try adding in some illustrations from our library.<\/p>\n<p><strong><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10048 size-full\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-1.jpg\" alt=\"A creative Facebook cover photo design example that features hand-drawn illustrations.\" width=\"1640\" height=\"720\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-1.jpg 1640w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-1-300x132.jpg 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-1-1024x450.jpg 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-1-768x337.jpg 768w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-1-1536x674.jpg 1536w\" sizes=\"auto, (max-width: 1640px) 100vw, 1640px\" \/><\/strong><\/strong><\/p>\n<h3>Using Shapes &amp; Outlines<\/h3>\n<p>Make your Facebook visuals stand out by adding shapes to your designs. There are endless ways that you can incorporate shapes into your Facebook cover image. Try experimenting with different colors and outlines to make your banner pop!<\/p>\n<p><strong><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10049 size-full\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-2.jpg\" alt=\"A Facebook cover photo design example that features circular shapes, stars, images, and thin outlines.\" width=\"1640\" height=\"720\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-2.jpg 1640w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-2-300x132.jpg 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-2-1024x450.jpg 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-2-768x337.jpg 768w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-2-1536x674.jpg 1536w\" sizes=\"auto, (max-width: 1640px) 100vw, 1640px\" \/><\/strong><\/strong><\/p>\n<h3>Using Lifestyle Images &amp; Removing Text<\/h3>\n<p>Less is more when it comes to designing a strong Facebook banner image. A good way to showcase your business is to incorporate a simple lifestyle photo that is relevant to your brand. Text isn\u2019t needed in your cover photo if it doesn\u2019t add any value &#8211; removing it will keep the image minimal.<\/p>\n<p><strong><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10050 size-full\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-3.jpg\" alt=\"A minimalist Facebook cover photo example featuring Fall leaves on a rainy day.\" width=\"1640\" height=\"720\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-3.jpg 1640w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-3-300x132.jpg 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-3-1024x450.jpg 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-3-768x337.jpg 768w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-3-1536x674.jpg 1536w\" sizes=\"auto, (max-width: 1640px) 100vw, 1640px\" \/><\/strong><\/strong><\/p>\n<h3>Adding Contrast to Text &amp; Photos<\/h3>\n<p>Having a busy Facebook background image can take away from your banner text. To help your text stand out, add some contrast by darkening the background and bolding your headings. Doing so allows your followers to easily read the text without distraction.<\/p>\n<p><strong><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10051 size-full\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-4.jpg\" alt=\"An image of a Facebook cover photo design that shows bold text overlayed on top of a dark background photo of a record player.\" width=\"1640\" height=\"720\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-4.jpg 1640w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-4-300x132.jpg 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-4-1024x450.jpg 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-4-768x337.jpg 768w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-4-1536x674.jpg 1536w\" sizes=\"auto, (max-width: 1640px) 100vw, 1640px\" \/><\/strong><\/strong><\/p>\n<h3>Adding Playful Icons<\/h3>\n<p>Catch visitor attention by using relevant icons in your Facebook cover photo. You can add icons around your text, or if you prefer a minimal approach, you can solely use icons in your design. A useful tip is to make sure that your background color compliments your icon colors.<\/p>\n<p><strong><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10052 size-full\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-5.jpg\" alt=\"A green Facebook cover photo example with various icons that surround text.\" width=\"1640\" height=\"720\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-5.jpg 1640w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-5-300x132.jpg 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-5-1024x450.jpg 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-5-768x337.jpg 768w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-5-1536x674.jpg 1536w\" sizes=\"auto, (max-width: 1640px) 100vw, 1640px\" \/><\/strong><\/strong><\/p>\n<h3>Following a Color Palette<\/h3>\n<p>Create an aesthetic Facebook cover photo by following a cohesive color palette. Use our <a href=\"https:\/\/snappa.com\/blog\/color-palette-inspiration\/\">color palette inspiration guide<\/a> as a way to find a color combo that suits your branding. Being consistent and sticking with a few colors will significantly improve your design and help your banner image look professional.<\/p>\n<p><strong><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10053 size-full\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-1-1.jpg\" alt=\"An image of a Facebook cover photo design with a cohesive orange color palette.\" width=\"1640\" height=\"720\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-1-1.jpg 1640w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-1-1-300x132.jpg 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-1-1-1024x450.jpg 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-1-1-768x337.jpg 768w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2024\/01\/Untitled-Design-1-1-1536x674.jpg 1536w\" sizes=\"auto, (max-width: 1640px) 100vw, 1640px\" \/><\/strong><\/strong><\/p>\n<h2>Facebook Cover Photo Mistakes to Avoid<\/h2>\n<p>While you can choose any number of images for your Page\u2019s cover photo, there are a few practices you should stay away from. Certain mistakes will detract from your Page, and may even detract from how new users perceive your business.<\/p>\n<p>Some big Facebook cover photo mistakes businesses should avoid include:<\/p>\n<ul>\n<li><strong>Using the same cover photo.<\/strong> Facebook header images differ in sizing across <a href=\"https:\/\/snappa.com\/blog\/facebook-event-photo-size\/\">Facebook events<\/a> and <a href=\"https:\/\/snappa.com\/blog\/facebook-group-cover-photo-size\/\">Facebook groups<\/a>. Use the proper dimensions to optimize your pages.<\/li>\n<li><strong>Having too much text.<\/strong> Some text is great, especially if it\u2019s being used for branding. Some photos, though, <em>only<\/em> have text overlay against a solid backdrop. This is typically not a good move, even if you\u2019re focusing on an insanely motivational quote; instead, your cover photo should actually be an image that\u2019s able to speak (mostly) for itself.<\/li>\n<li><strong>Too much clutter.<\/strong> We\u2019ve all seen pictures on social media that have so much going on that looking at them too long might give us a headache. There\u2019s lots of colors and focal points and things to look at. While this might sound appealing at first (it will definitely draw the eye, at least), it\u2019s just difficult to focus on and can appear sloppy.<\/li>\n<li><strong>Not taking the current Page format into consideration.<\/strong> Facebook changes its formatting fairly often; every time they do, check your cover photo on desktop and mobile devices to make sure nothing is getting cut off.<\/li>\n<li><strong>Choosing something generic.<\/strong> You want your cover photo to jump out at viewers; that\u2019s partially what it\u2019s there for. Choosing a generic image that <em>could<\/em> be about your business <em>somehow<\/em> won\u2019t have the impact that you\u2019re looking for.<\/li>\n<li><strong>Not including branding.<\/strong> When possible, adding subtle branding touches like your logo can make a big difference with brand recognition.<\/li>\n<\/ul>\n<h2>Where to Find Great Cover Photos<\/h2>\n<p>Some amazing cover photos will just be made from graphics, like Buffer\u2019s and Drip\u2019s. Others will utilize actual photographs. Whichever you choose, there are plenty of resources you can pull images from if you don\u2019t have a high-quality image that you\u2019ve taken yourself.<\/p>\n<p>These include:<\/p>\n<ul>\n<li><a href=\"https:\/\/snappa.com\/blog\/free-stock-photos\/\">Free stock photo sites<\/a> like StockSnap, Pexels and Unsplash, which offer free stock photos available for commercial use.<\/li>\n<li>User generated content, which is free and often available in abundance. Some UGC is extremely high quality, and many users would be honored if you used it as part of your cover photo.<\/li>\n<\/ul>\n<h2>Final Thoughts<\/h2>\n<p>The perfect Facebook cover photo size goes a long way in helping you make a great first impression with new users. Your image will look good when displayed on both mobile and desktop devices, without bizarre cropping or the image showing up off-center. Combining the perfect cover photo size with Facebook cover photo best practices can help you build the social presence and reputation that you want to create for your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook cover photos are a perfect example of how social media marketing is different than just regular social media usage. A great personal cover photo can be anything that compliments your Facebook profile, but business cover photos need to do much more. A Facebook business Page cover photo should feature strong branding and accurately represent [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":10102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,2],"tags":[],"class_list":{"0":"post-2093","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design","8":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Perfect Facebook Cover Photo Size &amp; Best Practices (2026 Update)<\/title>\n<meta name=\"description\" content=\"Looking for the proper Facebook cover photo size? This guide will walk you through the exact dimensions to use and best practices. 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