{"id":2362,"date":"2017-03-22T17:21:03","date_gmt":"2017-03-22T21:21:03","guid":{"rendered":"https:\/\/blog.snappa.com\/?p=2362"},"modified":"2024-08-13T17:27:08","modified_gmt":"2024-08-13T21:27:08","slug":"increase-time-on-site","status":"publish","type":"post","link":"https:\/\/snappa.com\/blog\/increase-time-on-site\/","title":{"rendered":"How to Increase Time on Site With Custom Graphics [Case Study]"},"content":{"rendered":"

A few months ago I was chatting with a well known growth hacker named Dmitry Dragilev from Criminally Prolific.<\/a> He was telling me about some of the blog posts he was ranking for on the first page of Google.<\/p>\n

I took a look at one of his posts and realized something\u2026<\/p>\n

His images sucked<\/i>.<\/p>\n

In fact, he barely had any.<\/p>\n

Knowing that engaging images are key to increasing time on site and improving\u00a0SEO<\/a>, I made him a special proposal.<\/p>\n

I offered to create custom graphics for one of his blog posts if he agreed to measure the impact and provide me with the stats. Without hesitation, he agreed.<\/p>\n

Then, just one month after I added the custom graphics to his post, the average time on site for his email endings post<\/a> increased by 46%.<\/b><\/p>\n\"Avg\n

What\u2019s even crazier? In the next two months, he jumped to #2 on Google for \u201cemail endings\u201d and his traffic increased by 962%<\/b>.<\/p>\n\"Traffic\n\"Increase\n

Needless to say, Dmitry was pleasantly surprised!<\/p>\n

In this case study, I\u2019ll discuss how I improved Dmitry\u2019s post with custom graphics and walk you through the exact step-by-step process that Dmitry now uses to improve his time on site.<\/p>\n

Why Is Time on Site Important?<\/b><\/h2>\n

The amount of time that someone spends reading your blog post is now more important than ever.<\/p>\n

That\u2019s because Google uses this as a ranking signal.<\/p>\n

Think about it this way\u2026<\/p>\n

If Google were to show your blog post in the search results but everyone left as soon as they clicked on it, that\u2019s a pretty strong signal that your post was unable to provide value to the user. If that\u2019s the case, Google is going to stop showing your post.<\/p>\n

On the contrary, if a user clicks on your post and spends a lot of time reading it, that\u2019s a strong signal that the user is engaging with your content. If that\u2019s the case, Google will continue showing your post in the search results, and in some cases, move it further up the rankings.<\/p>\n

Although there are a reported 200+ Google ranking factors<\/a>, dwell time (how long people spend on your page when coming from a Google search) plays a big factor.<\/p>\n

We can thus reasonably assume that the longer people spend on your page, the better it is for your search engine rankings.<\/p>\n

Dmitry\u2019s Process for Boosting Rankings With Custom Graphics<\/b><\/h2>\n

After seeing the impact that adding custom images had, Dmitry was ready to try it on additional posts.<\/p>\n

However, Dmitry has published over 100 posts on his blog. Going back and adding images to 100 posts would take a lot of time and in some cases might not be practical.<\/p>\n

In order to maximize the impact of this technique, here is the 4 step process Dmitry is\u00a0using on his\u00a0blog:<\/p>\n

    \n
  1. Identify posts that are already ranking in Google<\/li>\n
  2. Create custom graphics for the post<\/li>\n
  3. Upload custom graphics with appropriate alt tags<\/li>\n
  4. Monitor the results using Google Analytics and Webmaster Tools<\/li>\n<\/ol>\n

    Step 1: Identify Blog Posts That Are Already Ranking in Google<\/b><\/h2>\n

    If you\u2019re like Dmitry, you probably have a lot of articles published on your blog. If that\u2019s the case, going back and adding images to all of your posts is probably out of the question.<\/p>\n

    However, if some of your posts are already ranking in Google (ideally on one of the first three pages), simply adding custom graphics can have a big impact on the performance of the post.<\/p>\n

    To identify your best performing posts, go ahead and open your Google Search Console<\/a>\u00a0(aka Webmaster Tools).<\/p>\n

    Under the \u201cSearch Traffic\u201d dropdown, click on \u201cSearch Analytics.\u201d Then click on the \u201cPages\u201d radio button.<\/p>\n

    This will give you a list of your top organic pages.<\/p>\n\"Top\n

    Using this report, you can quickly identify which posts are bringing in the most organic traffic. Compile all of the URLs in a spreadsheet or word doc.<\/p>\n

    You can also use premium tools like SEMRush<\/a> and AHREFs<\/a> to perform this type of work.<\/p>\n

    Once you\u2019ve compiled the list, manually review each of the blog posts.<\/p>\n

    Does the blog post contain any images at all?<\/p>\n

    Is it full of cheesy stock images?<\/p>\n

    Based on your review, determine which posts are in need of a visual overhaul and proceed to step 2.<\/p>\n

    Step 2: Create Custom Graphics For The Post<\/b><\/h2>\n

    Contrary to popular belief, you don\u2019t need to be a graphic designer in order to create engaging images for your blog.<\/p>\n

    In fact, I purposely kept Dmitry\u2019s images very <\/i>simple to prove that anyone can do this. Here\u2019s a screenshot from Dmitry\u2019s post:<\/p>\n\"Peace\n

    And here\u2019s another one:<\/p>\n\"Stay\n

    As you can see, the images are very effective but they\u2019re not going to win design awards either. Each image took just a few minutes to create with Snappa<\/a>.<\/p>\n

    When creating images, here are some basic graphic design tips<\/a> to keep in mind:<\/p>\n

      \n
    1. Start With a Great Color Palette: <\/b>Use a website like ColourLovers,\u00a0<\/a>Coolors<\/a>, and more color palette resources<\/a> to establish great colours in your design. For Dmitry\u2019s images, I stuck with his brand colours.<\/li>\n<\/ol>\n
        \n
      1. Ensure Proper Contrast: <\/b>If you\u2019re using a dark background, make sure you\u2019re using light text (and vice versa).<\/li>\n<\/ol>\n
          \n
        1. Keep It Simple: <\/b>Often times, the most simple designs tend to be the most effective. Unless you know what you\u2019re doing, don\u2019t go overboard.<\/li>\n<\/ol>\n

          You may not even need to design graphics at all! For this post, I\u2019m using strictly screenshots since that\u2019s what the post calls for.<\/p>\n

          Step 3: Upload Custom Graphics With Appropriate Alt Tags<\/b><\/h2>\n

          At this point, you\u2019ve already done all the heavy lifting. Now comes the easy part!<\/p>\n

          Simply add all of your custom graphics to your post and ensure that you add proper alt text for SEO Purposes.<\/p>\n\"Specify\n

          If you\u2019ve added a lot of custom graphics and altered the content, you may also want to consider updating the publish date.<\/p>\n

          Step 4: Monitor Results<\/b><\/h2>\n

          Now that you\u2019ve added the custom graphics to your post, you\u2019ll want to monitor the results. To do this, you\u2019ll need to run the appropriate reports in Google Analytics and Webmaster Tools.<\/p>\n

          Tracking Avg Time on Site<\/b><\/h3>\n

          To track the average time on site, you can view the Behaviour -> Site Content -> All Pages <\/b>report in Google Analytics. <\/b>This shows all of your most popular pages and a variety of metrics.<\/p>\n\"All\n

          From here, you\u2019ll want click (or search) for the appropriate URL.<\/p>\n

          Next, you\u2019ll want to compare against the previous period using the dates drop down in the top right corner.<\/p>\n\"Compare\n

          From here, you can see how your post has been improving over the last 30 days (or whichever period you desire).<\/p>\n\"Analytics\n

          Tracking Search Volumes<\/b><\/h3>\n

          To track search volumes, simply use the same process outlined in Step 1. Open your Google Search Console and use the Search Traffic -> Search Analytics <\/b>report then click on the \u201cPages\u201d radio button.<\/p>\n

          From here, you can track how the ranking of the post improves over time.<\/p>\n

          Wrapping Up<\/b><\/h2>\n

          As we\u2019ve demonstrated, improving engagement on your post through the use of custom graphics can make quite a significant impact.<\/p>\n

          If you\u2019re looking to improve existing content, we recommend identifying pages that are already ranking, adding custom graphics, and monitoring the results.<\/p>\n","protected":false},"excerpt":{"rendered":"

          A few months ago I was chatting with a well known growth hacker named Dmitry Dragilev from Criminally Prolific. He was telling me about some of the blog posts he was ranking for on the first page of Google. I took a look at one of his posts and realized something\u2026 His images sucked. In […]<\/p>\n","protected":false},"author":2,"featured_media":2364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-2362","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\nHow to Increase Time on Site with Custom Graphics [Case Study]<\/title>\n<meta name=\"description\" content=\"If you want to rank higher, you need people to engage with your content. 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Here's how to use custom graphics to increase your average time on site.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/snappa.com\/blog\/increase-time-on-site\/\" \/>\n<meta property=\"og:site_name\" content=\"Snappa Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/snappahq\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-22T21:21:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-13T21:27:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2017\/03\/increase-time-on-site-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1256\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Christopher Gimmer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SnappaHQ\" \/>\n<meta name=\"twitter:site\" content=\"@SnappaHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christopher Gimmer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/snappa.com\/blog\/increase-time-on-site\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/snappa.com\/blog\/increase-time-on-site\/\"},\"author\":{\"name\":\"Christopher Gimmer\",\"@id\":\"https:\/\/snappa.com\/blog\/#\/schema\/person\/7b7e694a2d8d796916826c5e0bc0cd8f\"},\"headline\":\"How to Increase Time on Site With Custom Graphics [Case Study]\",\"datePublished\":\"2017-03-22T21:21:03+00:00\",\"dateModified\":\"2024-08-13T21:27:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/snappa.com\/blog\/increase-time-on-site\/\"},\"wordCount\":1231,\"publisher\":{\"@id\":\"https:\/\/snappa.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/snappa.com\/blog\/increase-time-on-site\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2017\/03\/increase-time-on-site.png\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/snappa.com\/blog\/increase-time-on-site\/\",\"url\":\"https:\/\/snappa.com\/blog\/increase-time-on-site\/\",\"name\":\"How to Increase Time on Site with Custom Graphics [Case Study]\",\"isPartOf\":{\"@id\":\"https:\/\/snappa.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/snappa.com\/blog\/increase-time-on-site\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/snappa.com\/blog\/increase-time-on-site\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2017\/03\/increase-time-on-site.png\",\"datePublished\":\"2017-03-22T21:21:03+00:00\",\"dateModified\":\"2024-08-13T21:27:08+00:00\",\"description\":\"If you want to rank higher, you need people to engage with your content. 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