{"id":2854,"date":"2024-01-01T07:59:44","date_gmt":"2024-01-01T12:59:44","guid":{"rendered":"https:\/\/blog.snappa.com\/?p=2854"},"modified":"2025-01-02T10:52:45","modified_gmt":"2025-01-02T15:52:45","slug":"write-good-blog-post-using-visual-content","status":"publish","type":"post","link":"https:\/\/snappa.com\/blog\/write-good-blog-post-using-visual-content\/","title":{"rendered":"How to Write a Good Blog Post Using Visual Content"},"content":{"rendered":"

If you have a business with an online presence, it\u2019s essential to have a blog where you can deliver high value to your customers on a regular basis. Still, some businesses struggle with keeping readers and bringing in new ones.<\/p>\n

There are many issues that can drive readers away from your blog, like an irregular posting schedule<\/a> or content that doesn\u2019t resonate with your visitors. Maybe you aren\u2019t clear enough on your audience, or what they want to hear from you.<\/p>\n

The best online blogs take the user experience and customer journey into consideration. They provide high-quality images and relevant content that make reading enjoyable.<\/p>\n

Including visual content<\/a> in your blog strategy can help to improve its overall performance. In this article, we\u2019re sharing some key tips for how to create a great blog post with eye-catching visuals.\u00a0<\/p>\n

The Importance of Visual Content in Marketing<\/h2>\n

Transitioning to visual content can be challenging, especially if you\u2019ve made a large investment in text posts over time. However, if your blog isn\u2019t performing the way you\u2019d like it to, it\u2019s time to pivot.<\/p>\n

Maybe you\u2019re studying your analytics and noticing that your bounce rate<\/a> has increased. Or maybe you\u2019re just not seeing a strong ROI from your content marketing efforts.<\/p>\n

So here\u2019s the question you should be asking: how can you draw more readers to your posts, and keep them on your site? How can you ensure that your readers are getting the full value for their time?<\/p>\n

The answer is through visual content.<\/p>\n

Visual content is essential for blog posts now. Statistics indicate that the brain retains 65% of image-rich information<\/a> after a three-day period, while it only retains 10% of information without images.<\/p>\n

This could explain why social media marketers have moved toward using more and more visual content. On top of that, it demonstrates why the top social media platforms (such as Instagram, Facebook, TikTok, Pinterest, and YouTube) all have major visual components.<\/p>\n

People want to see more pictures and video because visual content is simply easier to consume compared to text.<\/p>\n

With that in mind, what you shouldn\u2019t do is add images randomly throughout your content and posts. The key is to include relevant and value-adding visuals that will help enhance the user experience.<\/p>\n

If you\u2019re talking about the importance of using Instagram for your business and you include a meme of Kylie Jenner\u2026 that\u2019s not exactly going to help your reader retain information. But if you include an infographic about the growth of businesses using Instagram, it will be much easier for your audience to visualize the value that you\u2019re providing.<\/p>\n

The Types of Visual Content to Include in Your Blog Post<\/h2>\n

Wondering what types of visual content you should be including in your blog posts? Let\u2019s take a look at some of the best kinds.<\/p>\n

Infographics<\/h3>\n

Infographics are a great way to showcase statistics and data into a visual image that is easy for viewers to see. Another good thing about infographics is that they\u2019re sharable.<\/p>\n

An infographic that is well put together and provides valuable information is more likely to be shared and seen by more people. Creating an infographic to go with your blog post can lead to more visitors on your blog if you embed the post link to your social media when you share the infographic.<\/p>\n

Infographics work particularly well on platforms like Pinterest, where you can add a link to drive readers to their corresponding blog posts.<\/p>\n

Images<\/h3>\n

Use images throughout your blog posts. According to Jeff Bullas, articles with images actually get 94% more total views<\/a>.<\/p>\n

Images enhance your blog posts and help your audience finish the articles. When using images, make sure that they are relevant to the text and are high quality pictures.<\/p>\n

You can easily find free high quality images on websites such as Stocksnap.io<\/a>. Then, you can put them together in a nice graphic with words using Snappa<\/a>.<\/p>\n

Video<\/h3>\n

Video has surged to the forefront of visual content on social media and blogs alike. With platforms like YouTube, TikTok, and Instagram Reels leading the way, you can use video to drive readers to your blog. Or, you can embed video in your blog posts themselves.<\/p>\n

If you have the time to learn video marketing, you can reap great results. Embedding videos with your blog post will help your readers absorb more of the information and will help spread your content to more people by posting it on YouTube.<\/p>\n

See how BoostrapBay garnered over 750 000 views with only 16 videos<\/a>.<\/p>\n

Screenshots<\/h3>\n

Sometimes explaining a step-by-step tutorial with words can be difficult, and there is miscommunication present between your text and the reader. A better way to explain a step-by-step tutorial is with screenshots that the reader can follow along with.<\/p>\n

Not only are you giving your audience a nice visual piece to look at, but you\u2019re improving their user experience. This will minimize your users\u2019 time spent figuring out what you\u2019re trying to say.<\/p>\n

Want to take your screenshots to the next level? Provide arrows and indicators on the screenshot to help show your users where exactly you want them to navigate to.<\/p>\n

Data Visualization<\/h3>\n

Explaining the growth or decline of numbers can be extremely dense and boring. Using data visualization graphics such as charts and graphs can better educate your readers and will reduce information overload.<\/p>\n

Explaining numbers in text is hard to visualize, so providing a graph demonstrating patterns and change can help tremendously and will prove to be much more effective.<\/p>\n\"adespresso\n

Memes<\/h3>\n

If you\u2019re looking for an informal and trendy way to visualize your content to your audience, memes have emerged to do just that. Although memes are considered informal in most situations, a relatable or humorous meme can create that \u201cviral\u201d effect just like an infographic.<\/p>\n

Examples of Brands Using Visual Content<\/h2>\n

There are many excellent examples of brands using visual content on their blogs. Let\u2019s take a look at a few of the best.<\/p>\n

Hubspot Blog<\/a><\/h3>\n

The Hubspot is a great example of a blog which uses visual content effectively. Hubspot is a blog that discusses topics such as marketing and sales, so most of their content is information-heavy.<\/p>\n

Hubspot\u2019s blog visuals create a streamlined user experience and help to break up the data and information shared in each post. This makes it easier for readers to take in a large amount of important data quickly.<\/p>\n\"hubspot\n

Hubspot uses visuals to help guide their users to the end goal. The types of visuals that Hubspot often adds to its blog include screenshots, third party examples, and infographics.<\/p>\n

AdEspresso Blog<\/a><\/h3>\n

AdEspresso\u2019s blog uses a great balance of branded graphics, screenshots, and data visualization in its blog posts. This platform focuses primarily on digital marketing strategy, implementation, and important stats.<\/p>\n\"adespresso\n

Each featured image on their blog is crafted specifically for the brand. Note their use of branded colors and fonts to keep all visuals consistent across every touchpoint.<\/p>\n

NastyGal Blog<\/a><\/h3>\n

NastyGal is an eCommerce store that sells women\u2019s apparel. While they sell clothes online, they also have a blog called NastyGalaxy, which discusses topics around music, culture, style, and female advice.<\/p>\n\"nasty\n

The biggest takeaway from this successful blog is their strong emphasis on visual content. Each blog post is accompanied by several images, gifs, and memes that are highly relevant to the post itself.<\/p>\n

NastyGal is growing at an incredible rate and their use of visual content is certainly a contributing factor to their worldwide success.<\/p>\n

Best Practices for Images in Visual Content<\/h2>\n

When you include images in your visual content, there are some important best practices you should be following to get the best results.<\/p>\n

Create a Branded Look<\/h3>\n

First, create a branded look for your visual content. As mentioned above, AdEspresso\u2019s blog images are a great example of a branded look that\u2019s seamless across its blog content.<\/p>\n

Another fantastic example is the Elegant Themes blog<\/a>. It\u2019s a visually rich platform that offers readers a pleasant blog experience.<\/p>\n\"elegant\n

Your branded images should use your brand fonts and colors on a consistent basis, and fit seamlessly into your brand colors. If you have a great brand style guide, use that to guide your imagery.<\/p>\n

Try to Include Images for Important Sections of Your Blog<\/h3>\n

Wherever possible, include visual content in the most important and impactful sections of your blog posts. This will help to solidify the information you\u2019re sharing, and it will give your readers visual cues and takeaways as they absorb the information.<\/p>\n

Make Images Easy to Share<\/h3>\n

Finally, make images easy for your readers to share on social media. Using images that are optimized for each platform is a great starting point (and if you need help with that, it\u2019s easy to customize images on a platform like Snappa).<\/p>\n

We\u2019ve created size guides for shareable images on Pinterest<\/a>, Instagram<\/a>, LinkedIn<\/a>, and even Instagram Stories<\/a>.<\/p>\n

Add Alt Text to Your Images for SEO<\/h3>\n

For search engine optimization purposes, be sure to add appropriate alt text to the images you embed in your blog posts. The alt text should include SEO keywords and phrases for the blog post wherever possible. This will ultimately help your posts to have a better chance of ranking.<\/p>\n

Best Practices for Blog Featured Images<\/h2>\n

Finally, using well-designed and blog featured images in your blog posts is an important step toward building visual content that draws readers in. Here are some best practices for optimizing your featured images.<\/p>\n