Whether you want to showcase product demos, educate potential clients, or even just share client testimonials, a YouTube channel is the perfect place.<\/p>\n
So, in this post, we\u2019re going to make the process easy by sharing how to start a YouTube channel. We\u2019re going to go over the planning stage, the setup process, and some tips for content ideation and creation.<\/p>\n
Let\u2019s get started!<\/p>\n
<\/p>\n
The Planning Stage Before Starting a YouTube Channel<\/h2>\n
It\u2019s important to have some ideas in mind before you start posting to YouTube. Take your time during the planning stage. This process will help you choose the best ideas for your brand, which will give your channel its best chance at success.<\/p>\n
Choose What Content You\u2019ll Create<\/h3>\n
Before you start on the YouTube side of things, take some time to choose what kind of content you\u2019ll create for your channel.<\/p>\n
We know you\u2019ll be creating and posting video content. But what will your videos be about? How long will they be? Will you plan to post standard YouTube videos, YouTube Shorts, or both?<\/p>\n
Brainstorm some ideas and topics, either on your own or with your team, for inspiration. These answers will be unique, depending on your industry and the audience you serve.<\/p>\n![\"hubspot](\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2017\/11\/hubspot-marketing-youtube-1024x645.png\")
\n
For example, if you\u2019re in the software-as-a-service (SaaS) industry, here are some of the content types you might include in your YouTube channel:<\/p>\n
- \n
- Product education videos that teach them how to use your software<\/li>\n
- Detailed product updates, especially if you\u2019re rolling out upgrades and new features<\/li>\n
- Q&As with experts in your industry<\/li>\n
- How-to tutorials that teach users at all levels not only how to operate your software, but how to use other software that\u2019s relevant to their brand, product, or service<\/li>\n
- \u201cWhat is\u201d answers that educate your audience, particularly about related and peripheral industry topics<\/li>\n<\/ul>\n
See What\u2019s Already Out There<\/h3>\n
Before you start creating YouTube video content, you\u2019ll need to get a feel for what\u2019s already out there. Who\u2019s posting in your industry? What are they talking about? How are they helping their audiences?<\/p>\n
![\"youtube](\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2017\/11\/youtube-social-media-college-1024x654.png\")
\nDo a little market research before you go full-force with posting your own content. It\u2019s important to understand who and what you\u2019re competing against. You don\u2019t want to be too similar to other creators. On the other hand, you do want your target audience, who might already be following some of your competition, to be able to find your content easily.<\/p>\n
Market research is an important step in this process because it will either help to validate your idea or help you course-correct. You might also spot gaps in the current market and decide to fill those yourself.<\/p>\n
Think About What Your Branding & USP Will Be<\/h3>\n
Finally, you\u2019ll want to put some thought into what your branding and unique selling proposition (USP) will be. Don\u2019t skip this step before you start your YouTube channel.<\/p>\n
If you already have a brand, you likely have a brand voice and visual branding. If not, this is a great time to develop one and decide on the look and feel of your content. Your branding details will inform the content you create, so it\u2019s important to have that information in place before you get started.<\/p>\n
![\"hootsuite](\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2017\/11\/hootsuite-youtube-videos-1024x604.png\")
\nHere are some important questions you should be asking yourself as you build or refine your brand:<\/p>\n
- \n
- Do you have a logo?<\/li>\n
- Have you decided what colors you plan to use on all your marketing materials?<\/li>\n
- Do you already know your brand voice–in other words, the tone and cadence of your marketing content?<\/li>\n
- Is your brand a personal brand, or is it more of a corporate brand?<\/li>\n
- What objectives are you trying to achieve with your brand and your content?<\/li>\n<\/ul>\n
It\u2019s also important to make sure you understand the USP of your channel before you start posting. What can you offer that\u2019s unique? How will you stand out from other content creators in your space?<\/p>\n
Once you\u2019ve landed on those answers and solidified your brand, it\u2019s time to set up your YouTube channel.<\/p>\n
The Creation Stage for Starting a YouTube Channel<\/h2>\n
Once you\u2019ve got a solid idea of what kinds of content you\u2019ll be creating for YouTube, it\u2019s time to create your channel.<\/p>\n
Create Your Channel<\/h3>\n
Setting up a YouTube channel is quick and simple. From your YouTube homepage, click your user icon in the upper right-hand corner.<\/p>\n
![\"youtube](\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2017\/11\/youtube-channel-profile-picture-1024x521.png\")
\nA drop-down menu will appear. Select the Create a Channel option.<\/p>\n
![\"youtube](\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2017\/11\/youtube-create-a-channel-button-1024x524.png\")
\nNext, you\u2019ll see a pop-up menu that prompts you to enter your name and handle. You can also upload your avatar at this stage.<\/p>\n
If you\u2019re a personal brand, a headshot works really well. For corporate brands, try a small version of your logo that\u2019s optimized for use as an avatar.<\/p>\n
If you don\u2019t have a headshot or logo, you can create one using a tool like Snappa. Just make sure the image is clear, easily recognizable, and aligned with your brand.<\/p>\n
When you\u2019re ready, you can click Create Channel to continue.<\/p>\n
![\"youtube](\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2017\/11\/youtube-name-handle-screen-1024x845.png\")
\nNow, YouTube will show you your channel\u2019s dashboard. From here, you can start to optimize it for your brand.<\/p>\n
![\"youtube](\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2017\/11\/youtube-upload-video-get-started-screen-1024x584.png\")
\nWrite a Strong Channel Description<\/h3>\n
To optimize your YouTube channel, you\u2019ll need to start with a strong description that tells viewers exactly what to expect from you. Click the Customize Channel button in the upper right corner of your screen.<\/p>\n
![\"youtube](\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2017\/11\/youtube-channel-customize-button-1024x152.png\")
\nYou\u2019ll be taken to the YouTube Studio dashboard. This is the page where you manage your channel and its contents.<\/p>\n
![\"youtube](\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2017\/11\/youtube-channel-customization-layout-tab-1024x584.png\")
\nNavigate to the Basic Info tab to add your channel description.<\/p>\n
![\"youtube](\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2017\/11\/youtube-channel-customization-basic-info-1024x187.png\")
\nFrom here, you can type in your description. Be sure to incorporate SEO keywords into your description to optimize it further. That way, people who are searching for content like yours will be able to find you.<\/p>\n
![\"youtube](\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2017\/11\/youtube-channel-customization-description-1024x584.png\")
\nOptimizing Your Channel<\/h3>\n
Now, head over to the Branding tab in YouTube Studio.<\/p>\n
![\"youtube](\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2017\/11\/youtube-channel-customization-branding-tab-1024x187.png\")
\nUnder the Branding tab, you\u2019ll see options for uploading your user picture, or avatar, and a YouTube banner image. If you want, you also have the option to add a watermark to your videos.<\/p>\n
![\"youtube](\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2017\/11\/youtube-channel-banner-image-upload-1024x584.png\")
\nWant to know how to optimize your avatar? You\u2019ll want a square image that\u2019s 800 pixels wide by 800 pixels tall. We\u2019ve created a tutorial to help you create the perfect YouTube avatar size here<\/a>.<\/p>\n
For your YouTube banner image, you\u2019ll need your graphic to be 2560 pixels wide by 1440 pixels tall. Read more here<\/a>.<\/p>\n
Be sure both images align with your brand and represent it well for your audience. You can build both quickly and easily in Snappa.<\/p>\n
Once you\u2019ve uploaded your avatar and banner, YouTube Studio will show you a preview of both.<\/p>\n
![\"youtube](\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2017\/11\/youtube-channel-customization-branding-1024x855.png\")
\nIt\u2019s also easy to create your thumbnails<\/a> and end screens<\/a> in Snappa once you start creating videos.<\/p>\n
The Content Creation Stage of Starting a YouTube Channel<\/h2>\n
Now that you have your YouTube channel set up, it\u2019s time to create and publish your content. Here are some best practices to follow as you get started.<\/p>\n
Conduct Keyword\/Topic Research<\/h3>\n
Take the idea list you created during the planning stage and use it to conduct keyword and topic research. Use YouTube\u2019s built-in search engine to get an idea of what people are searching for and publishing.<\/p>\n
You can also try using a YouTube SEO tool<\/a> such as TubeBuddy<\/a> to dive deeper into keyword optimization. Check the search ranking of any given YouTube video in combination with a specific keyword with a tool like YTRank<\/a>.<\/p>\n
Divide Your Content into Playlists<\/h3>\n
Once you\u2019ve started building a library of YouTube content, you can divide it into playlists. Sort your videos by topic so your viewers can easily find what they\u2019re looking for.<\/p>\n
When a viewer selects a playlist, the videos will automatically play in sequence, making it super easy to view a series.<\/p>\n
![\"hootsuite](\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2017\/11\/hootsuite-youtube-videos-1-1024x604.png\")
\nUpload Consistently<\/h3>\n
As with any marketing platform, you\u2019ll want to make sure you post your YouTube videos consistently.<\/p>\n
Your posting schedule will teach your viewers what to expect from you. Decide on a publishing rhythm you can sustain long-term so you can meet their expectations as you grow your audience.<\/p>\n
Final Thoughts<\/h2>\n
YouTube can bring a large number of users to the table for your brand. You can use it for brand discovery, product education, and really build a reputation for your business. And by following these simple practices, you can have a YouTube channel up and running in no time.<\/p>\n