{"id":3095,"date":"2024-01-01T09:23:03","date_gmt":"2024-01-01T14:23:03","guid":{"rendered":"https:\/\/blog.snappa.com\/?p=3095"},"modified":"2025-01-02T11:02:03","modified_gmt":"2025-01-02T16:02:03","slug":"real-estate-social-media-marketing-tips","status":"publish","type":"post","link":"https:\/\/snappa.com\/blog\/real-estate-social-media-marketing-tips\/","title":{"rendered":"10 Tips to Step Up Your Real Estate Social Media Marketing"},"content":{"rendered":"

The real estate market is officially online. What used to be an industry that depended on cold calling and traditional marketing, is now an industry that relies heavily on social media marketing.<\/p>\n

If you\u2019re a realtor, you understand how big of an impact social media has on building trust in your client base. Social media is a major lead generator for real estate businesses, yet most real estate brands fail to maximize their efficiency online.<\/p>\n

It\u2019s simple to tweak your content strategy in order to achieve great results for your real estate brand. Here are 10 tips that will help you step-up your real estate social media marketing this year!<\/p>\n

<\/p>\n

1. Use the Right Real Estate Hashtags to Optimize Your Content<\/h2>\n

Hashtags are often misinterpreted as a tactic with the sole purpose to increase likes on a social media post. While hashtags do bring more engagement to your content, they also facilitate discovery on social media. They are an avenue for potential customers to find your real estate brand.<\/p>\n

You can use real estate hashtags for your content, as an excellent way for homeowners and buyers to find you. But, hashtags are an even better way for you to discover potential buyers and opportunities for your real estate business.<\/p>\n

Here is a full guide on Instagram hashtags<\/a> that we’ve created in a previous blog post.<\/p>\n\"Screenshot\n

Here are some hashtags you can use to find potential homebuyers or to attract potential real estate clients:<\/p>\n

Generic Real Estate Hashtags<\/strong><\/h3>\n

#realestate #realtor #justlisted #broker #forsale #homesale #newhome #househunting #dreamhome #properties #homelisting #oldhousecharm #property #housing #mortgage #homesforsale #openhouse #homeinspection #homesweethome #foreclosure #renovated #justlisted #reo #fixandfliphouses #homeevaluation<\/p>\n

Real Estate Agent Hashtags<\/strong><\/h3>\n

#investmentsales\u00a0#realestate #commercialrealestate\u00a0#realestatebroker\u00a0#realestateagent #realestatelife\u00a0#listingagent #homebuyers #homebuyer #realestateinvestment #propertyforsale\u00a0#businessbrokerage\u00a0\u00a0#commercialboardofrealtors\u00a0#business\u00a0#realtoroffice\u00a0#banking\u00a0#invest<\/p>\n

Customized Real Estate Hashtags<\/strong><\/h3>\n

#[Target Neighbourhood] #[Real Estate Team Name]\u00a0#[Brokerage Name] #[Target City]homes #[Target City]property<\/p>\n

Since Instagram only allows a maximum of 30 hashtags per caption or comment, I’ve included 30 hashtags that you can use for more general real estate Instagram posts. I would recommend you do some keyword research and choosing hashtags that are more relevant to your real estate brand<\/a> and targeted location. You want to experiment with your hashtags and change them up depending on what works.<\/p>\n

Use Hashtag Tools<\/h3>\n

If your hashtags aren\u2019t generating the engagement you\u2019d hoped for, there are some great hashtag tools available to help you take the guesswork out of which hashtags to use. Hashtagify<\/a> is a popular tool that makes suggestions for twitter hashtags, as well as allowing you to track and analyze hashtags. Ritetag<\/a> offers hashtag suggestions for images or text on any site, based on real time engagement data. Both services offer free trials, if you\u2019re unsure they\u2019ll be worth it.<\/p>\n

\"real<\/p>\n

2. Include Realtor Quotes in Your Content Strategy<\/h2>\n

If you run a real estate business, you probably know how difficult it is to come up with quality content for your business. You\u2019re looking for simple ideas that resonate with your audience, so that you can focus your main efforts on buying or selling homes.<\/p>\n

Real estate quotes and testimonials are a great thing to include, and a way to improve your overall content strategy. The fun and chatty nature of sharing quotes can help you build trust and camaraderie with your audience. You can use the real estate quotes and turn them into image quotes<\/a>!<\/p>\n

1. Funny real estate quotes<\/h3>\n\"funny\n

2. Real estate inspirational quotes<\/h3>\n\"real\n

3. Real estate sayings<\/h3>\n\"real\n

4. Real estate agent quotes<\/h3>\n\"real\n

There are so many different realtor quotes you can use to create social media graphics for your real estate business. These examples are just a guideline and you can write your own quotes that make sense for your real estate brand.<\/p>\n

5. Real Estate Testimonials<\/h3>\n\"real\n

You can also contact previous customers and see if they are willing to give any customer testimonials. With testimonials, you can then use tools like Snappa<\/a> to turn these quotes into social media graphics for your real estate social media marketing needs.<\/p>\n

3. Utilize The Best Social Media Tools for Your Real Estate Business<\/h2>\n

Time is always a scarce resource, so maximizing efficiency is important in real estate social media marketing. There\u2019s always something else to do, and if you can spend less time creating content, you can spend more time closing deals and buying homes. There are a ton of real estate marketing applications that can help you maximize exposure to buyers and save time. The folks at G2Crowd.com<\/a> have created a grid to compare some of the different real estate softwares<\/a> in the industry.<\/p>\n

With the amount of technology and resources available online today, you have the ability to simplify and automate marketing for your real estate brand. The barrier to create great content is low and you can save yourself quite a bit of money by using the right resources for your social media efforts.<\/p>\n

1. Free Stock Photos to Find Realtor Images<\/strong><\/h3>\n

Getting professional photos taken can be quite expensive and although it\u2019s often worth it to pay for professional imagery, you may not have the budget. The good news is, you can get photos for free that will work well for your social media marketing. There are plenty of websites that offer free stock photos<\/a>, but some of the best ones for real estate images, include:<\/p>\n