{"id":4488,"date":"2025-01-30T07:00:16","date_gmt":"2025-01-30T12:00:16","guid":{"rendered":"https:\/\/blog.snappa.com\/?p=4488"},"modified":"2025-09-29T09:15:22","modified_gmt":"2025-09-29T13:15:22","slug":"instagram-ad-size","status":"publish","type":"post","link":"https:\/\/snappa.com\/blog\/instagram-ad-size\/","title":{"rendered":"The Best Instagram Ad Size for Every Post Format"},"content":{"rendered":"

Instagram ads are an advertiser\u2019s dream. It’s a massive visual platform with a highly engaged audience that\u2019s actually excited to discover and engage with brands they love<\/a>.<\/p>\n

Instagram ads can yield exceptional results, which I\u2019ve seen firsthand when writing PPC copy for my clients. While the text is important, images and Reels create more impact, especially since they appear above the text on Instagram posts, making them the first elements to capture attention.<\/p>\n

To help you harness the incredible power of Instagram ads, we\u2019re going to cover the best Instagram ad size for every post format along with the best practices to follow.<\/p>\n

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Instagram Ad Sizes for Every Post Format<\/h2>\n

Choosing the right Instagram ad size before you upload images to Meta Ads Manager is a good call.<\/p>\n

It gives you full control over how your images and Reels are displayed. The last thing you want is an awkward crop that cuts off your CTA (call-to-action) or a crucial part of your ad image.<\/p>\n

An incorrectly sized Instagram ad can have a negative impact on your campaign and make it look like you\u2019ve made a lazy marketing mistake \u2014 you don\u2019t want either of those things to happen.<\/p>\n

The perfect Instagram ad size varies as each post format has its own unique requirements. Let\u2019s take a look.<\/p>\n

Instagram Ad Requirements<\/h3>\n

Instagram ads require different image sizes, but there are a few things that they all have in common. These requirements include:<\/p>\n