{"id":5345,"date":"2019-09-05T14:24:40","date_gmt":"2019-09-05T18:24:40","guid":{"rendered":"https:\/\/blog.snappa.com\/?p=5345"},"modified":"2024-08-13T17:26:58","modified_gmt":"2024-08-13T21:26:58","slug":"youtube-description-template","status":"publish","type":"post","link":"https:\/\/snappa.com\/blog\/youtube-description-template\/","title":{"rendered":"The Proper YouTube Description Template & Tips to Get More Views"},"content":{"rendered":"\r\n

YouTube has content that\u2019s been created from bursts of creativity alongside carefully calculated strategy. People come to watch videos meant to entertain them and educate them alike, and brands put an endless amount of effort into doing just that.<\/p>\r\n\r\n\r\n\r\n

There\u2019s a gap in YouTube marketing, however, that many marketers and businesses are missing, which is weakening their overall effort, and that\u2019s their YouTube descriptions.<\/p>\r\n\r\n\r\n\r\n

Even though the focus is geared towards the videos you\u2019re creating on YouTube, the descriptions still matter a great deal and for several different reasons. In this post, we\u2019re going to take a look at the best YouTube description template you should be using, how to alter it to fit your channel, and description tips to get more views.<\/p>\r\n\r\n\r\n\r\n

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Why YouTube Descriptions Matter & What They Should Accomplish\u00a0<\/h2>\r\n\r\n\r\n\r\n

The focus is the video. People come to YouTube to watch stuff. That\u2019s a good thing to remember, but it\u2019s also key to consider that there are factors influencing that videos users watch, and that the description is perhaps the most significant one.<\/p>\r\n\r\n\r\n\r\n

An interesting YouTube thumbnail<\/a> or video title on its own may capture some interest, but in many cases it\u2019s a solid description that gets more clicks. The description can be a key component in explaining what the video is about, why users should care, and encouraging them to click.<\/p>\r\n\r\n\r\n\r\n

\"youtube<\/figure>\r\n\r\n\r\n\r\n

The description also has additional purposes, too. When optimized correctly for search, it can help you show up in relevant searches both in Google\u2019s engine and YouTube\u2019s, increasing your visibility significantly. This means more views, and more users who you can connect to and establish relationships with.<\/p>\r\n\r\n\r\n\r\n

\"youtube<\/figure>\r\n\r\n\r\n\r\n

It also gives you a place to drop links to your site, a landing page, or third-party sites where you\u2019re trying to send users. You can use affiliate links<\/a> for some passive income, or promote your blog, product, or service. This can keep users moving through the funnel.<\/p>\r\n\r\n\r\n\r\n

This is true, by the way, of both your channel description and your video descriptions. You want your channel to be as search-friendly and interesting-on-first-sight as your videos themselves, so we\u2019ll look at templates for both.<\/p>\r\n\r\n\r\n\r\n

The Best YouTube Description Template for Your Channel\u00a0<\/h2>\r\n\r\n\r\n\r\n

Ideally, your YouTube channel descriptions will be friendly and engaging, as if you\u2019re talking to a friend. It\u2019s important to stress what your channel is about and what sort of content you\u2019ll be offering users. You can also share links to your site or social profiles, and (if consistent) your uploading schedule.<\/p>\r\n\r\n\r\n\r\n

The following template can work well, just remember to adapt it to your particular brand voice:<\/p>\r\n\r\n\r\n\r\n

\u201c[Brand name] is a leading expert in the [your industry] industry, helping [hundreds\/thousands] of customers with [whatever it is you do]. We\u2019re passionate about [topic], [topic], and [topic], and we\u2019re excited to share that knowledge with you.
We post [posting schedule], and we can\u2019t wait to see you there.
You can check us out online here: [link to landing page\/site]\u201d<\/em><\/p>\r\n\r\n\r\n\r\n

This may turn into something like this:<\/p>\r\n\r\n\r\n\r\n

\u201cSnappa is one of the leading graphic design tools for marketers, business owners, and content creators with no design experience. We\u2019ve helped thousands of customers create gorgeous graphics all kinds in an instant. We\u2019re passionate about making design more accessible and marketing campaigns more successful, and we\u2019re excited to share that with you!
We post every Tuesday at 5pm.
You can check out our site and start your free trial here: <\/em>snappa.com<\/em><\/a>\u201d<\/em>\u00a0<\/p>\r\n\r\n\r\n\r\n

Remember that you don\u2019t have to stick to the exact script. Hubspot has a solid example that follows this basic template here, defining their value proposition and capturing interest fast:<\/p>\r\n\r\n\r\n\r\n

\"Youtube<\/figure>\r\n\r\n\r\n\r\n

The Ideal YouTube Description Template for Videos\u00a0<\/h2>\r\n\r\n\r\n\r\n

There is no single formula that you have to follow when it comes to YouTube videos, but we\u2019re still giving you a solid description template that you can use nonetheless.\u00a0<\/p>\r\n\r\n\r\n\r\n

Video descriptions are often going to be longer than channel descriptions, and that\u2019s because in some ways, there\u2019s more to cover.<\/p>\r\n\r\n\r\n\r\n

Your video descriptions need to:<\/p>\r\n\r\n\r\n\r\n