{"id":5410,"date":"2024-11-06T10:30:06","date_gmt":"2024-11-06T15:30:06","guid":{"rendered":"https:\/\/blog.snappa.com\/?p=5410"},"modified":"2024-11-06T12:12:30","modified_gmt":"2024-11-06T17:12:30","slug":"social-media-marketing-images","status":"publish","type":"post","link":"https:\/\/snappa.com\/blog\/social-media-marketing-images\/","title":{"rendered":"8 Types of Social Media Marketing Images All Brands Should Use"},"content":{"rendered":"\r\n

If you put 100 social media marketers in a room and ask them about the hardest part of the job, most would agree that coming up with enough content to stay relevant is one of the most difficult challenges.<\/p>\r\n\r\n\r\n\r\n

Quantity does<\/em> matter, after all; most brands need to post at least 3x per week per platform<\/a>\u00a0to keep engagement up.\u00a0<\/p>\r\n\r\n\r\n\r\n

That\u2019s where diversity in social media images comes in. You want to include more images in your posts since image posts have the highest engagement<\/a> on almost all social media platforms. The hard part is finding a steady stream of diverse images to keep your audience engaged and interested.<\/p>\r\n\r\n\r\n\r\n

We\u2019re here to help you out. In this post, we\u2019re going to look at 8 types of social media marketing images you can use to keep your social accounts relevant, engaging, and consistent.\u00a0<\/p>\r\n\r\n\r\n\r\n

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1. UGC Images\u00a0<\/h2>\r\n\r\n\r\n\r\n

User-generated content (UGC) is one of the most powerful types of content you can use on any social media platform.<\/p>\r\n\r\n\r\n\r\n

It\u2019s created by your users and customers, so viewers will automatically read it as more authentic and trustworthy compared to any other marketing content you could whip up. As a result, social media campaigns with UGC perform 25% better<\/a>.<\/p>\r\n\r\n\r\n\r\n

\"UGC<\/figure>\r\n\r\n\r\n\r\n

Since UGC is created and shared by your customers, there\u2019s not much you need to do except encourage its creation and find it. It\u2019s typically best to share UGC images exactly as is. Just make sure to ask for permission and tag the original creator. This can encourage other users to swoop in and create more content for your brand too.<\/p>\r\n\r\n\r\n\r\n

2. Product Images\u00a0<\/h2>\r\n\r\n\r\n\r\n

While only about 20% of your social media content should be ads or promotions, that still gives you 20% of your posts to be promotional.\u00a0<\/em><\/p>\r\n\r\n\r\n\r\n

Take advantage of this by sharing beautiful and<\/em> engaging product pictures.<\/p>\r\n\r\n\r\n\r\n

\"Product<\/figure>\r\n\r\n\r\n\r\n

When it comes to product images, consider the following options:<\/p>\r\n\r\n\r\n\r\n