{"id":5881,"date":"2020-02-03T11:43:01","date_gmt":"2020-02-03T16:43:01","guid":{"rendered":"https:\/\/blog.snappa.com\/?p=5881"},"modified":"2024-08-13T17:26:53","modified_gmt":"2024-08-13T21:26:53","slug":"facebook-our-story","status":"publish","type":"post","link":"https:\/\/snappa.com\/blog\/facebook-our-story\/","title":{"rendered":"Connect with Your Audience Through Facebook\u2019s \u201cOur Story\u201d"},"content":{"rendered":"<p><strong>Disclaimer: As of 2022, Facebook has discontinued its &#8220;Our Story&#8221; feature from all Facebook pages.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Facebook is constantly making changes to improve its users\u2019 experience. New features are regularly added to the platform, and it\u2019s not uncommon for the company to update its style often, too. Facebook\u2019s algorithms are also updated regularly in a continuous attempt to better serve the people and businesses who use the platform.\u00a0<\/span><\/p>\n<p>Sometimes, though, when new features roll out, they get missed by most Page owners, or they&#8217;re relatively undervalued.<\/p>\n<p><span style=\"font-weight: 400;\">One incredible Facebook feature that too many businesses aren\u2019t taking advantage of&#8211;and that all Pages need to know about&#8211;is the \u201cOur Story\u201d section of the business page. So why should you be utilizing it?\u00a0<\/span><!--more--><\/p>\n<h2><span style=\"font-weight: 400;\">What Is Facebook\u2019s \u201cOur Story\u201d Section for Pages?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cOur Story\u201d is a new feature available on Facebook Business pages. You can find it in the <a href=\"https:\/\/snappa.com\/blog\/new-facebook-page-layout\/\">new Facebook page layout<\/a> underneath the cover photo, on the right-hand side of the page.\u00a0<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5883 aligncenter\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.36.34-AM.png\" alt=\"Facebook &quot;our story&quot; \" width=\"731\" height=\"465\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.36.34-AM.png 1710w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.36.34-AM-300x191.png 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.36.34-AM-1024x652.png 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.36.34-AM-768x489.png 768w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.36.34-AM-1536x977.png 1536w\" sizes=\"auto, (max-width: 731px) 100vw, 731px\" \/>\n<p><span style=\"font-weight: 400;\">The \u201cOur Story\u201d section offers businesses an opportunity to showcase beautiful images of their business or brand, along with a brand summary. This section includes places for an image, a title, and the story itself.<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5882 aligncenter\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.36.44-AM.png\" alt=\"Facebook Our Story section for Pages \" width=\"637\" height=\"518\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.36.44-AM.png 1708w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.36.44-AM-300x244.png 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.36.44-AM-1024x832.png 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.36.44-AM-768x624.png 768w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.36.44-AM-1536x1248.png 1536w\" sizes=\"auto, (max-width: 637px) 100vw, 637px\" \/>\n<p><span style=\"font-weight: 400;\">Here\u2019s a quick summary of the requirements:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The \u201cOur Story\u201d image, which is a great place to show off a nice visual that describes your brand.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your title has a 128-character limit, so choose every word carefully. You can leave it as \u201cOur Story\u201d if you want to, but this section offers an excellent opportunity to tell your visitors about your business at a glance.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can share more details in the body of your story. Feel free to repurpose other marketing copy here that gives your readers a creative, engaging flyover of your business. Keep in mind that your Facebook page will only display 100 characters, so put the most important and attention-grabbing information first.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Why All Pages Should Be Filling Out The \u201cOur Story\u201d Section<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Every business should be filling out the \u201cOur Story\u201d section on its Facebook page because it offers a great opportunity <a href=\"https:\/\/www.disruptiveadvertising.com\/marketing\/storytelling-advertising\/\" target=\"_blank\" rel=\"noopener noreferrer\">for brand storytelling<\/a>. It\u2019s yet another way to convey crucial information about your business to potential customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The &#8220;Our Story\u201d section has high visibility, so it\u2019s a fantastic chance to impact how new members of your audience see your brand. Giving as much impactful information early on as possible is just another way to set yourself up for success.\u00a0<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5883\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.36.34-AM.png\" alt=\"Facebook &quot;our story&quot; page layout\" width=\"742\" height=\"472\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.36.34-AM.png 1710w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.36.34-AM-300x191.png 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.36.34-AM-1024x652.png 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.36.34-AM-768x489.png 768w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.36.34-AM-1536x977.png 1536w\" sizes=\"auto, (max-width: 742px) 100vw, 742px\" \/>\n<p><span style=\"font-weight: 400;\">This section appears even above the \u201cAbout\u201d section on your page, so utilize it the fullest. Rather than being a standard list of operating hours, contact information, and pertinent links, \u201cOur Story\u201d is a place to showcase an engaging narrative. Use words that draw visitors in, and don\u2019t be afraid to be creative.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to Upload Your Story to Facebook<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you have a firm grasp on what this section is meant to be and how you want to use, it\u2019s time to upload your story to Facebook. The process is super straightforward, so let\u2019s jump right in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, navigate to the \u201cOur Story\u201d section. (Remember, it\u2019s on the right-hand side of your Facebook Business page, just beneath the cover photo. Click \u201cTell people about your business\u201d to get started.<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5884\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.02-AM.png\" alt=\"how to upload facebook's our story\" width=\"629\" height=\"473\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.02-AM.png 854w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.02-AM-300x226.png 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.02-AM-768x577.png 768w\" sizes=\"auto, (max-width: 629px) 100vw, 629px\" \/>\n<p><span style=\"font-weight: 400;\">Once the screen expands, you\u2019ll see the places for your image, title, and text. You have the option of either dragging your <\/span><span style=\"font-weight: 400;\">1200 x 445 image into the box, or choosing from images you\u2019ve already uploaded to your Facebook Business page.\u00a0<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5889\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.08-AM.png\" alt=\"our story facebook page preview\" width=\"513\" height=\"273\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.08-AM.png 1524w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.08-AM-300x160.png 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.08-AM-1024x546.png 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.08-AM-768x409.png 768w\" sizes=\"auto, (max-width: 513px) 100vw, 513px\" \/>\n<p><span style=\"font-weight: 400;\">Before you select an image, we recommend you go ahead and use a simple design tool to ensure your image has the right dimensions. (<a href=\"https:\/\/snappa.com\">Snappa\u2019s custom graphic tool<\/a> can help you out with that.) <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need to create an image, you can do so in a tool like Snappa and download the image as a PNG file. Once you\u2019ve selected or dragged it into the tool, it will appear right away.\u00a0<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5890\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.39-AM.png\" alt=\"how to create a facebook our story image\" width=\"727\" height=\"379\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.39-AM.png 1452w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.39-AM-300x157.png 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.39-AM-1024x535.png 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.39-AM-768x401.png 768w\" sizes=\"auto, (max-width: 727px) 100vw, 727px\" \/>\n<p><span style=\"font-weight: 400;\">Next, notice the \u201cDrag or click to add a photo\u201d section. You can click it to add an image you\u2019ve already uploaded to the \u201cOur Story\u201d header. Or, you can drag and drop the image.<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5891 aligncenter\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.13-AM.png\" alt=\"\" width=\"630\" height=\"217\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.13-AM.png 906w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.13-AM-300x103.png 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.13-AM-768x264.png 768w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Next, input your title. Remember, the \u201cOur Story\u201d title has a 128-character limit, so make sure your title really grabs your page visitors.\u00a0<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5892\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.17-AM.png\" alt=\"facebook our story example\" width=\"688\" height=\"371\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.17-AM.png 1332w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.17-AM-300x162.png 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.17-AM-1024x552.png 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.17-AM-768x414.png 768w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">After that, you can add your story. While there\u2019s no limit on how long the copy can be, only 100 characters of it are visible on your main Facebook page. Make sure the information in those 100 characters makes your page visitors want to click and read more.\u00a0<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5893 aligncenter\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.22-AM.png\" alt=\"\" width=\"769\" height=\"208\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.22-AM.png 1210w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.22-AM-300x81.png 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.22-AM-1024x278.png 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.22-AM-768x208.png 768w\" sizes=\"auto, (max-width: 769px) 100vw, 769px\" \/>\n<p><span style=\"font-weight: 400;\">After you\u2019ve entered the information you want your visitors to see, it\u2019s time to publish! Save your work, then click the Publish button at the bottom of the screen to make it public.<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5894\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.26-AM.png\" alt=\"Facebook Our Story section for Pages \" width=\"692\" height=\"161\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.26-AM.png 1248w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.26-AM-300x70.png 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.26-AM-1024x238.png 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.26-AM-768x178.png 768w\" sizes=\"auto, (max-width: 692px) 100vw, 692px\" \/>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve published the \u201cOur Story\u201d section, take a look at how it displays on your Facebook Business page so you can make any needed tweaks.<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5887\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.30-AM.png\" alt=\"Facebook Our Story section \" width=\"359\" height=\"375\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.30-AM.png 742w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2020-01-28-at-9.37.30-AM-287x300.png 287w\" sizes=\"auto, (max-width: 359px) 100vw, 359px\" \/>\n<h2><span style=\"font-weight: 400;\">Facebook \u201cOur Story\u201d Best Practices<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve got the tools you need to get your \u201cOur Story\u201d section up and running, here are a few important best practices to follow.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Keep it short and simple. <\/b><span style=\"font-weight: 400;\">You want your story to be relatively brief so people can read it in under 90 seconds. These days, you can\u2019t afford to lose your readers\u2019 attention, so sum up your story in as few words as possible while staying upbeat and engaging.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Use storytelling.<\/b><span style=\"font-weight: 400;\"> A great way to differentiate yourself from other brands is by leveraging storytelling in this section of your page. Use friendly, conversational language, and focus on the \u201cwho\u201d and \u201cwhy\u201d behind the brand to explain how you created something special.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Choose a strong image.<\/b><span style=\"font-weight: 400;\"> An eye-catching, branded image or graphic would be great here. If you don\u2019t have branded photos or graphics to use yet, you can choose a nice, high-resolution stock photo that fits in with your brand aesthetic. The dimensions of your \u201cOur Story\u201d image should be <\/span><span style=\"font-weight: 400;\">1200 x 445 pixels. Snappa\u2019s custom image tool allows you to input the exact pixels you need before you get started creating your image, which makes the process quick and painless.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Making a good first impression is key to success for all brands. It\u2019s crucial to engage your page visitors as quickly as possible, and utilizing the \u201cOur Story\u201d section to grab their attention is an excellent way to do that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need an easy, time-saving way to create your \u201cOur Story\u201d graphic with the exact dimensions you need, Snappa\u2019s got you covered. You\u2019ll also get access to a library of images, graphics, and templates for every social media platform.<\/span><\/p>\n<p>Interested in creating gorgeous graphics to capture your audience&#8217;s attention for your Our Story section, your Page&#8217;s profile picture, and <a href=\"https:\/\/snappa.com\/blog\/facebook-cover-photo-size\/\">your cover photo<\/a>? We can help with all of that! Start your free trial<a href=\"https:\/\/snappa.com\"> here<\/a>.<\/p>\n<p><strong><i>What do you think? Are you currently using Facebook&#8217;s &#8220;Our Story&#8221; section for business Pages? How have you optimized your story to connect with audience\u00a0members? Share your thoughts and questions in the comments below!\u00a0<\/i><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Disclaimer: As of 2022, Facebook has discontinued its &#8220;Our Story&#8221; feature from all Facebook pages. Facebook is constantly making changes to improve its users\u2019 experience. New features are regularly added to the platform, and it\u2019s not uncommon for the company to update its style often, too. Facebook\u2019s algorithms are also updated regularly in a continuous [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":5934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-5881","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Connect with Your Audience Through Facebook\u2019s \u201cOur Story\u201d<\/title>\n<meta name=\"description\" content=\"Facebook&#039;s &quot;Our Story&quot; feature allows businesses to share their brand story and connect with their audience, all while differentiating themselves from the competition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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