{"id":5967,"date":"2020-03-25T14:21:57","date_gmt":"2020-03-25T18:21:57","guid":{"rendered":"https:\/\/blog.snappa.com\/?p=5967"},"modified":"2024-08-13T17:26:51","modified_gmt":"2024-08-13T21:26:51","slug":"linkedin-article-image-size","status":"publish","type":"post","link":"https:\/\/snappa.com\/blog\/linkedin-article-image-size\/","title":{"rendered":"The Best LinkedIn Article Image Sizes &amp; Best Practices"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">One of today\u2019s most valuable and important social networks is the robust, career-oriented platform LinkedIn. It\u2019s an excellent networking tool, essential for B2B businesses, and invaluable to personal brands looking to establish expertise and credibility. Many brands and professionals are using LinkedIn to grow their businesses, broaden their client base, and establish themselves as thought leaders in their respective spaces.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to fully optimize LinkedIn to its highest potential, it\u2019s essential that we make use of all the tools at our disposal. One of the most powerful tools on LinkedIn is its publishing platform, where site members can write and publish original articles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Publishing <a href=\"https:\/\/www.socialmediaexaminer.com\/how-to-create-linkedin-articles-people-will-read-and-share\/\" target=\"_blank\" rel=\"noopener noreferrer\">articles on LinkedIn<\/a> is one way that many career professionals, business owners, and brands are choosing to showcase their expertise and build their online platform. Like most social networks, though, elements of your visuals must be attention-grabbing enough to make readers want to click.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Images can help us capture the attention we need for our articles. But those images must be optimized properly for the platform we\u2019re using in order to attract the right sort of attention. Failing to use the correct image sizes can hinder the right people from seeing our work. <\/span><!--more--><\/p>\n<h2><span style=\"font-weight: 400;\">LinkedIn Article Image Sizes &amp; Technical Requirements<\/span><\/h2>\n<p>Here are the requirements you need to know, which you want to take into account when designing the LinkedIn image:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/52988\/cover-images-in-articles?lang=en\">Cover images<\/a> for LinkedIn articles should be <strong>744 x 400 pixels<\/strong><\/li>\n<li>JPG. and PNG. file formats look best, though static GIFs are also accepted.<\/li>\n<li>The maximum file size is 10MB<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When you add a cover image to an article you\u2019ve written on LinkedIn, it\u2019s the very first thing your reader sees&#8211;even before they click to read. The image appears as a thumbnail for your article in addition to being the main visual of the article once you click into it.\u00a0<\/span><\/p>\n<p>If your image isn&#8217;t sized correctly, it won&#8217;t make that great first impression that you&#8217;re hoping for. It can end up being cropped in strange places, or even hiding crucial parts of the image behind the title of the article.<\/p>\n<p>The picture below is an example of cropping that looks just a little awkward especially with the bottom portion of the image cut out, which can take away from the image itself. It won&#8217;t massively hurt the article, but it doesn&#8217;t necessarily help it, and you really want to be leveraging all the tools at your disposal.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5972 aligncenter\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-25-at-11.49.21-AM.png\" alt=\"\" width=\"722\" height=\"507\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-25-at-11.49.21-AM.png 928w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-25-at-11.49.21-AM-300x211.png 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-25-at-11.49.21-AM-768x540.png 768w\" sizes=\"auto, (max-width: 722px) 100vw, 722px\" \/>\n<p><span style=\"font-weight: 400;\">LinkedIn allows you to change cover images on your articles even after you\u2019ve published them. If you need to make changes to your select visuals long after you hit publish, you\u2019ll be able to do that without an issue.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why LinkedIn Article Images Matter<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Images help to capture and hold reader attention. They also help signal what the article will be about, and can make a powerful first impression.\u00a0<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5971 aligncenter\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-25-at-11.49.15-AM.png\" alt=\"LinkedIn article image size \" width=\"655\" height=\"532\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-25-at-11.49.15-AM.png 1140w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-25-at-11.49.15-AM-300x244.png 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-25-at-11.49.15-AM-1024x832.png 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-25-at-11.49.15-AM-768x624.png 768w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/>\n<p><span style=\"font-weight: 400;\">High-quality, carefully-created LinkedIn article images can make your article look more credible. It looks like you&#8217;re putting significant time and energy into every part of the process, and readers notice who takes the time and care to do this. It sets you apart right from the first glance, and that&#8217;s an opportunity you don&#8217;t want to neglect.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">LinkedIn Article Image Best Practices<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In order to properly optimize your images for LinkedIn articles, it\u2019s important to follow a few best practices. Let\u2019s take a look at those guidelines.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Leverage Stock Photos to Your Benefit\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Using stock photos is a great way to feature interesting, high-quality images in your LinkedIn articles without having to pay to create them yourself. There\u2019s a wide variety of great images available that are free for commercial use, we&#8217;ve compiled a <a href=\"https:\/\/snappa.com\/blog\/free-stock-photos\/\">full list of free stock photo sites<\/a>!<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/snappa.com\">Snappa<\/a> also features a generous library of stock photos that are available to our subscribers. You can use these stock photos for commercial and personal use, and you can add shapes, blocks of text, graphics, and visual effects to customize it and ensure that it&#8217;s an outstanding featured image and that it meets all of LinkedIn article image size requirements. \u00a0<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5976 aligncenter\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-25-at-11.54.34-AM.png\" alt=\"\" width=\"767\" height=\"376\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-25-at-11.54.34-AM.png 2516w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-25-at-11.54.34-AM-300x147.png 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-25-at-11.54.34-AM-1024x502.png 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-25-at-11.54.34-AM-768x377.png 768w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-25-at-11.54.34-AM-1536x753.png 1536w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-25-at-11.54.34-AM-2048x1004.png 2048w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<h3><span style=\"font-weight: 400;\">Use Contrasting Colors\u00a0<\/span><\/h3>\n<p>Contrasting colors and a great <a href=\"https:\/\/snappa.com\/blog\/color-palette-inspiration\/\">color palette<\/a> are always a safe bet when it comes to design tips for featured images. Colors that contrast immediately jump out at the user, drawing the eye in. This is a huge asset when you&#8217;re trying to capture attention in a chaotic newsfeed, where plenty of pictures and videos are demanding attention at every turn.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5969 aligncenter\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-25-at-11.49.45-AM.png\" alt=\"\" width=\"599\" height=\"403\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-25-at-11.49.45-AM.png 1248w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-25-at-11.49.45-AM-300x202.png 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-25-at-11.49.45-AM-1024x689.png 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-25-at-11.49.45-AM-768x517.png 768w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/>\n<h3><span style=\"font-weight: 400;\">Use Bright, Attention-Grabbing Colors\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bright, attention-grabbing colors can be a great feature in the images you choose for your LinkedIn article cover photos. Even if the image just features a pop of bright color, that\u2019s all you need. It&#8217;s a great way to add contrast to your image, but bright colors also stand out on this platform, especially since they aren&#8217;t quite as common here as other social platforms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The pop of orange in this stock image draws attention to the article right away. Take a look:\u00a0<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5970\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-25-at-11.49.53-AM.png\" alt=\"LinkedIn article image size \" width=\"1664\" height=\"400\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-25-at-11.49.53-AM.png 1664w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-25-at-11.49.53-AM-300x72.png 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-25-at-11.49.53-AM-1024x246.png 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-25-at-11.49.53-AM-768x185.png 768w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-25-at-11.49.53-AM-1536x369.png 1536w\" sizes=\"auto, (max-width: 1664px) 100vw, 1664px\" \/>\n<p><span style=\"font-weight: 400;\">This trick is especially important and useful in a thumbnail, which is often the first iteration of the cover image that readers are going to see in their feed or on an author\u2019s profile. The easier it is to see, the better.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Consider Including Branding\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Including <a href=\"https:\/\/snappa.com\/blog\/social-media-branding\/\">social media branding<\/a> elements in your article cover images on LinkedIn can help draw attention, as well as build brand recognition. Do this wherever it makes sense.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at the Shopify branding that this author included in the featured article image. Not only does it provide brand recognition and context for the article; it also includes that important and eye-catching pop of color.\u00a0<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5968 aligncenter\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-25-at-11.48.13-AM.png\" alt=\"\" width=\"547\" height=\"391\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-25-at-11.48.13-AM.png 926w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-25-at-11.48.13-AM-300x214.png 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-25-at-11.48.13-AM-768x549.png 768w\" sizes=\"auto, (max-width: 547px) 100vw, 547px\" \/>\n<p><span style=\"font-weight: 400;\">Branding elements in an article cover image can be a fantastic feature to incorporate, as long as they\u2019re not covered up by the article. Continue to follow the best practice of leaving the bottom of the image open so it won\u2019t have a cluttered look.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Final Thoughts<\/span><\/h2>\n<p>It takes an enormous amount of time to write strong, engaging articles that will help you gain credibility and clout on LinkedIn. You want to take a little more time to make sure that LinkedIn article image is on par with the quality of the article itself.<\/p>\n<p><span style=\"font-weight: 400;\">If you need an assist with creating perfectly optimized images for your articles on LinkedIn, Snappa can help you out. We\u2019ve got you covered with plenty of right-sized social media image templates for a variety of uses, a large library of stock images, and eye-catching effects such as graphics and text you can easily add to your images right in the app. <a href=\"https:\/\/snappa.com\">Start your free trial with Snappa here<\/a>!\u00a0<\/span><\/p>\n<p><strong><em>What do you think? Which types of LinkedIn article sizes and best practices have benefited your business most? What types of images do you use to grab attention? Share your thoughts and questions in the comments below!\u00a0<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of today\u2019s most valuable and important social networks is the robust, career-oriented platform LinkedIn. It\u2019s an excellent networking tool, essential for B2B businesses, and invaluable to personal brands looking to establish expertise and credibility. Many brands and professionals are using LinkedIn to grow their businesses, broaden their client base, and establish themselves as thought [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":6065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,2],"tags":[],"class_list":{"0":"post-5967","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design","8":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Best LinkedIn Article Image Sizes &amp; Best Practices<\/title>\n<meta name=\"description\" content=\"A lot of thought goes into writing articles. The same care should apply to images, too! 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Check out the best LinkedIn image article sizes &amp; best practices!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/snappa.com\/blog\/linkedin-article-image-size\/\" \/>\n<meta property=\"og:site_name\" content=\"Snappa Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/snappahq\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-25T18:21:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-13T21:26:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/03\/LinkedIn-Article-Image-Sizes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ana Gotter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SnappaHQ\" \/>\n<meta name=\"twitter:site\" content=\"@SnappaHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Gotter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/snappa.com\/blog\/linkedin-article-image-size\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/snappa.com\/blog\/linkedin-article-image-size\/\"},\"author\":{\"name\":\"Ana Gotter\",\"@id\":\"https:\/\/snappa.com\/blog\/#\/schema\/person\/1dbd5ae6c6ccdd03ceedc8f18e0421dd\"},\"headline\":\"The Best LinkedIn Article Image Sizes &amp; Best Practices\",\"datePublished\":\"2020-03-25T18:21:57+00:00\",\"dateModified\":\"2024-08-13T21:26:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/snappa.com\/blog\/linkedin-article-image-size\/\"},\"wordCount\":1159,\"publisher\":{\"@id\":\"https:\/\/snappa.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/snappa.com\/blog\/linkedin-article-image-size\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/03\/LinkedIn-Article-Image-Sizes.jpg\",\"articleSection\":[\"Design\",\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/snappa.com\/blog\/linkedin-article-image-size\/\",\"url\":\"https:\/\/snappa.com\/blog\/linkedin-article-image-size\/\",\"name\":\"The Best LinkedIn Article Image Sizes &amp; Best Practices\",\"isPartOf\":{\"@id\":\"https:\/\/snappa.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/snappa.com\/blog\/linkedin-article-image-size\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/snappa.com\/blog\/linkedin-article-image-size\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2020\/03\/LinkedIn-Article-Image-Sizes.jpg\",\"datePublished\":\"2020-03-25T18:21:57+00:00\",\"dateModified\":\"2024-08-13T21:26:51+00:00\",\"description\":\"A lot of thought goes into writing articles. 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