{"id":6092,"date":"2020-04-14T11:17:04","date_gmt":"2020-04-14T15:17:04","guid":{"rendered":"https:\/\/blog.snappa.com\/?p=6092"},"modified":"2024-08-13T17:26:50","modified_gmt":"2024-08-13T21:26:50","slug":"facebook-video-thumbnails","status":"publish","type":"post","link":"https:\/\/snappa.com\/blog\/facebook-video-thumbnails\/","title":{"rendered":"The Full Guide on Facebook Video Thumbnails"},"content":{"rendered":"

Facebook users love video, making it a solid choice for businesses wanting to reach and engage their audience. They love video so much, in fact, that on-platform video content actually accrues up to 8 billion combined views per day<\/a>.<\/p>\n

Videos are a high-engaging, dynamic media choice, giving you the chance to really sell the emotional aspects of your message and to make a lasting impression on viewers.<\/p>\n

In order to get the results you’re looking for, though, you need to actually get users to watch the video itself. While auto-play in the Facebook feed can absolutely help attract attention, you don’t want to rely on that exclusively. Some users have auto-play disabled, after all, and you still want people to be interested when they see only a title and thumbnail. This may be the case when they’re seeing recommended video previews, when they’re looking through search results, or when they’re looking through your Facebook Page<\/a>.<\/p>\n

This is why Facebook video thumbnails are so important. In this post, we’re going to take a look at everything you need to know about thumbnails for video on Facebook, including how to create thumbnails that practically guarantee clicks and views.<\/p>\n

When Users See Facebook Video Thumbnails<\/h2>\n

Most users have auto-play enabled on Facebook. If this is the case, the video will start playing pretty much as soon as they see it.<\/p>\n

Video thumbnails, however, will show up when the video doesn’t automatically play. If users search for “how to make avocado toast,” for example, they’ll see a bunch of results listed, which feature the thumbnail of the video. And when they’re browsing through your Page or see a recommended video list pop up as they’re watching another video on the platform, they’ll see the thumbnails then, too.<\/p>\n\"Facebook\n

While Facebook can auto-generate different thumbnail options from the video itself, these almost never work out in your favor. The image ends up looking blurred, and if there are any people in the image, they’re likely caught mid-blink or mid-sentence, and it’s never flattering. You’ll want to take the time to create a still image with bold thumbnail font<\/a> that’s optimized for clicks and views and that sufficiently explains what the video will be about.<\/p>\n

The Size & Image Requirements for Video Thumbnails<\/h2>\n

Before you start creating your thumbnails, it’s important to know about the size and file requirements for them so that you can upload them without any issues. If you don’t, things could end up with the thumbnail being cropped in an awkward way, like this example:<\/p>\n\"facebook\n

Here are the specs that you need to know:<\/p>\n