{"id":7297,"date":"2021-05-26T15:47:51","date_gmt":"2021-05-26T19:47:51","guid":{"rendered":"https:\/\/blog.snappa.com\/?p=7297"},"modified":"2024-08-13T17:26:36","modified_gmt":"2024-08-13T21:26:36","slug":"linkedin-image-size","status":"publish","type":"post","link":"https:\/\/snappa.com\/blog\/linkedin-image-size\/","title":{"rendered":"The Complete LinkedIn Image Size Guide &#038; Best Practices"},"content":{"rendered":"<p>LinkedIn image size, including recommended pixel sizes and aspect ratio, directly impacts how your images appear in the feed, on your profile, on your company page, and in your sponsored content.<\/p>\n<p>A poorly-sized picture can result in awkward cropping or automated thumbnail images, meaning your network won\u2019t get the full effect of your content. Even worse, your bad images might be the only thing they remember about you.<\/p>\n<p>While LinkedIn isn\u2019t heavily dependent on images, a poorly-chosen image can negatively impact your professional appearance on the platform. The last thing you want is for someone to scroll straight past your brilliant content simply because the image was cropped in an awkward way.<\/p>\n<p>Even worse than that, you could be losing money you\u2019ve invested in ad campaigns due to bad image quality. And unfortunately, it\u2019s possible for an ad to run despite the bad image attached to it. It\u2019s hard enough to miss a good opportunity because of issues with your brand aesthetic. But it\u2019s even worse to lose out on ROI because your ad images aren\u2019t in top shape.<\/p>\n<p>Thankfully, it\u2019s possible to avoid problems with your LinkedIn images before they begin. All it takes is a bit of know-how and planning ahead. In order to properly plan your LinkedIn images, you\u2019ll want to know what the ideal sizes should be.<!--more--><\/p>\n<h2>Universal Qualifications<\/h2>\n<p>If you\u2019re familiar with LinkedIn, then you have probably noticed images on the platform, including how they\u2019re displayed and where they are placed. There isn\u2019t a wide variety of options when it comes to images on LinkedIn. Rather than spending a lot of time trying to find the perfect image size, LinkedIn presents users with a few solid, though more limited, options.<\/p>\n<p>Generally speaking, the following recommendations apply to the images you post with both organic and sponsored content on LinkedIn:<\/p>\n<ul>\n<li aria-level=\"1\">LinkedIn allows for images up to the maximum dimensions of 7680 x 4320 pixels.<\/li>\n<li aria-level=\"1\">Maximum file size for images is 8MB.<\/li>\n<li aria-level=\"1\">Recommended file types for images are JPEG and PNG.<\/li>\n<li aria-level=\"1\">Clean, professional images work best. For profile pictures, stick to professional headshots. Other images should consistently match with your brand tone.<\/li>\n<\/ul>\n<h2>LinkedIn Profile Photo<\/h2>\n<p><span style=\"font-weight: 400;\">Your LinkedIn profile photo is an important representation of your professional persona or brand. Be sure to include a square image with a 1:1 aspect ratio, and if you haven&#8217;t tried it already, you can create a sharp looking profile picture with <a href=\"https:\/\/snappa.com\/create\/profile-pictures\" target=\"_blank\" rel=\"noopener noreferrer\">Snappa&#8217;s profile picture maker<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the image is for your personal profile, then a professional image of you is the best choice. Make sure the photo is clear and crisp, and gives the viewer a good look at your face.<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7348\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/profile.jpeg\" alt=\"Profile Picture Example\" width=\"500\" height=\"500\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/profile.jpeg 1000w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/profile-300x300.jpeg 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/profile-150x150.jpeg 150w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/profile-768x768.jpeg 768w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\n<h3>Image Size Guidelines<\/h3>\n<ul>\n<li aria-level=\"1\">Recommended dimensions of 400 x 400 pixels.<\/li>\n<li aria-level=\"1\">The recommended aspect ratio is 1:1.<\/li>\n<\/ul>\n<h3>Cover Photo<\/h3>\n<p>Your LinkedIn cover photo is a great way to add some extra branded flair to your profile. It will appear differently between the desktop and mobile views, so preview it both ways before you settle on an image. Be cautious about adding text or faces to the cover photo, and ensure the important parts of the image are not cropped out before you publish.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7350 size-full\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/Untitled-Design-31.jpg\" alt=\"LinkedIn Cover Photo Example\" width=\"1128\" height=\"191\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/Untitled-Design-31.jpg 1128w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/Untitled-Design-31-300x51.jpg 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/Untitled-Design-31-1024x173.jpg 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/Untitled-Design-31-768x130.jpg 768w\" sizes=\"auto, (max-width: 1128px) 100vw, 1128px\" \/>\n<h3>Image Size Guidelines<\/h3>\n<ul>\n<li aria-level=\"1\">Recommended dimensions of 1584 x 396 pixels<\/li>\n<li aria-level=\"1\">The recommended aspect ratio is 4:1.<\/li>\n<\/ul>\n<h2>LinkedIn Stories<\/h2>\n<p>Like the Stories feature on many platforms, LinkedIn Stories are mobile-focused, temporary images and videos aimed at giving followers a glimpse behind the scenes of our life or business. Vertical images and videos work best here, so as to utilize the entire mobile screen.<\/p>\n<p>Make the most out of this feature, as Stories tend to boost engagement with brands and individuals.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7352\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/Untitled-Design-33-576x1024.jpg\" alt=\"LinkedIn Story Example\" width=\"300\" height=\"533\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/Untitled-Design-33-576x1024.jpg 576w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/Untitled-Design-33-169x300.jpg 169w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/Untitled-Design-33-768x1365.jpg 768w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/Untitled-Design-33-864x1536.jpg 864w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/Untitled-Design-33.jpg 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n<h3>Image Size Guidelines<\/h3>\n<ul>\n<li aria-level=\"1\">Recommended dimensions of 1080 x 1920 pixels.<\/li>\n<li aria-level=\"1\">The recommended aspect ratio is 9:16.<\/li>\n<\/ul>\n<h2>LinkedIn Ads<\/h2>\n<p>If you\u2019re looking to advertise on LinkedIn, then it\u2019s of the utmost importance that you properly optimize your images for the platform. Sponsoring posts and content can help you dramatically boost your brand awareness and visibility via LinkedIn.<\/p>\n<p>That\u2019s true whether you\u2019re trying to grow your network, attract clients, or attract prospective employees to your company. When it comes to LinkedIn ads, you\u2019ll want to make sure your images are in top shape and looking their professional best so you can attract the right audience.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7354 size-full\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/Untitled-Design-34.jpg\" alt=\"LinkedIn Ad Example\" width=\"1200\" height=\"628\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/Untitled-Design-34.jpg 1200w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/Untitled-Design-34-300x157.jpg 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/Untitled-Design-34-1024x536.jpg 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/Untitled-Design-34-768x402.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\n<h3>Image Size Guidelines<\/h3>\n<ul>\n<li aria-level=\"1\">Recommended dimensions of 100 x 100 pixels for both company and Spotlight logos on LinkedIn ads.<\/li>\n<li aria-level=\"1\">Recommended dimensions of 1200 x 628 pixels for images that appear with sponsored content.<\/li>\n<li aria-level=\"1\">Recommended dimensions of 1080 x 1080 pixels for images included in sponsored content carousels.<\/li>\n<li aria-level=\"1\">Recommended dimensions of 300 x 250 pixels for background images that appear on spotlight ads.<\/li>\n<li aria-level=\"1\">The recommended aspect ratio is 1:1 for logos and carousel images, and 1.91:1 for the others.<\/li>\n<\/ul>\n<h2>Blog Post Featured Images &amp; Shared Links<\/h2>\n<p>When you post a blog or share a link to your LinkedIn feed, the platform automatically populates a featured image, pulled straight from the URL.<\/p>\n<p>This image is customizable, and even allows users to upload an image from their computer if the automated preview doesn\u2019t quite work.<\/p>\n<p>Experiment with what works for you, and optimize your images for size so they\u2019ll show up properly in the feed. Images smaller than 200 pixels wide will be displayed as thumbnails alongside the link, rather than as featured images.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7355 size-full\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/Untitled-Design-35.jpg\" alt=\"LinkedIn Thumbnail Link Example\" width=\"1200\" height=\"628\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/Untitled-Design-35.jpg 1200w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/Untitled-Design-35-300x157.jpg 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/Untitled-Design-35-1024x536.jpg 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/Untitled-Design-35-768x402.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/h3>\n<h3>Image Size Guidelines<\/h3>\n<ul>\n<li aria-level=\"1\">Recommended dimensions of 1200 x 627 pixels.<\/li>\n<li aria-level=\"1\">The recommended aspect ratio is 1.91:1.<\/li>\n<li aria-level=\"1\">Minimum image width is 200 pixels.<\/li>\n<\/ul>\n<h2>LinkedIn Company Page Images<\/h2>\n<p>When it comes to adding images to your LinkedIn company page, properly optimized photos and graphics are essential. You want to give your page\u2019s visitors a great first impression of your brand, and your visuals are a big part of that. Clean, branded company imagery will go a long way toward acquainting visitors with the look and feel of your business. Looking to create some posts for your company profile? <a href=\"https:\/\/snappa.com\/templates\/linkedin-post\" target=\"_blank\" rel=\"noopener noreferrer\">Use Snappa&#8217;s LinkedIn post templates<\/a> to create personalized images.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7356 size-full\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/Untitled-Design-36.jpg\" alt=\"LinkedIn Company Photo Example\" width=\"1128\" height=\"191\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/Untitled-Design-36.jpg 1128w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/Untitled-Design-36-300x51.jpg 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/Untitled-Design-36-1024x173.jpg 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/Untitled-Design-36-768x130.jpg 768w\" sizes=\"auto, (max-width: 1128px) 100vw, 1128px\" \/><\/p>\n<h3>Image Size Guidelines<\/h3>\n<ul>\n<li aria-level=\"1\">Recommended dimensions of 300 x 300 pixels for company logos.<\/li>\n<li aria-level=\"1\">Recommended dimensions of 1128 x 191 pixels for company page cover images.<\/li>\n<li aria-level=\"1\">Recommended dimensions of 60 x 60 pixels for a square logo image.<\/li>\n<li aria-level=\"1\">Recommended dimensions of 1128 x 376 pixels for featured images in the Life tab.<\/li>\n<li aria-level=\"1\">Recommended dimensions of 502 x 282 pixels for Custom Module Spotlight images in the Life tab.<\/li>\n<li aria-level=\"1\">Recommended dimensions of 900 x 600 pixels for your company\u2019s images in the Life tab.<\/li>\n<li aria-level=\"1\">The recommended aspect ratio is 1.91:1.<\/li>\n<\/ul>\n<p>When you create a <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/linkedin-pages\/showcase-pages#:~:text=Showcase%20Pages%20are%20extensions%20of,on%20your%20main%20LinkedIn%20Page.\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn Showcase Page<\/a>, follow these same recommendations.<\/p>\n<h2>Final Thoughts<\/h2>\n<p>Even though you need to carefully plan your LinkedIn images, you can access tools to optimize your images quickly and easily, giving your LinkedIn account a real chance to shine. Graphic tools such as Snappa are designed to help you create eye-popping images with consistent sizing and branded colors that you can incorporate into your social posts.<\/p>\n<p><em>Interested in optimizing your images (and creating high-performing graphics) with Snappa? <a href=\"https:\/\/snappa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Start your free trial today<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn image size, including recommended pixel sizes and aspect ratio, directly impacts how your images appear in the feed, on your profile, on your company page, and in your sponsored content. A poorly-sized picture can result in awkward cropping or automated thumbnail images, meaning your network won\u2019t get the full effect of your content. Even [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":7358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-7297","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Complete LinkedIn Image Size Guide &amp; Best Practices<\/title>\n<meta name=\"description\" content=\"Looking for the best LinkedIn image sizes? Here is a complete guide on everything you need to know about LinkedIn profile dimensions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/snappa.com\/blog\/linkedin-image-size\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Complete LinkedIn Image Size Guide &amp; Best Practices\" \/>\n<meta property=\"og:description\" content=\"Looking for the best LinkedIn image sizes? Here is a complete guide on everything you need to know about LinkedIn profile dimensions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/snappa.com\/blog\/linkedin-image-size\/\" \/>\n<meta property=\"og:site_name\" content=\"Snappa Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/snappahq\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-26T19:47:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-13T21:26:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/IGStoryDimensions_Blogpost-copy-copy-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ana Gotter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SnappaHQ\" \/>\n<meta name=\"twitter:site\" content=\"@SnappaHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Gotter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/snappa.com\/blog\/linkedin-image-size\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/snappa.com\/blog\/linkedin-image-size\/\"},\"author\":{\"name\":\"Ana Gotter\",\"@id\":\"https:\/\/snappa.com\/blog\/#\/schema\/person\/1dbd5ae6c6ccdd03ceedc8f18e0421dd\"},\"headline\":\"The Complete LinkedIn Image Size Guide &#038; Best Practices\",\"datePublished\":\"2021-05-26T19:47:51+00:00\",\"dateModified\":\"2024-08-13T21:26:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/snappa.com\/blog\/linkedin-image-size\/\"},\"wordCount\":1143,\"publisher\":{\"@id\":\"https:\/\/snappa.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/snappa.com\/blog\/linkedin-image-size\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/IGStoryDimensions_Blogpost-copy-copy-1.jpg\",\"articleSection\":[\"Design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/snappa.com\/blog\/linkedin-image-size\/\",\"url\":\"https:\/\/snappa.com\/blog\/linkedin-image-size\/\",\"name\":\"The Complete LinkedIn Image Size Guide & Best Practices\",\"isPartOf\":{\"@id\":\"https:\/\/snappa.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/snappa.com\/blog\/linkedin-image-size\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/snappa.com\/blog\/linkedin-image-size\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2021\/05\/IGStoryDimensions_Blogpost-copy-copy-1.jpg\",\"datePublished\":\"2021-05-26T19:47:51+00:00\",\"dateModified\":\"2024-08-13T21:26:36+00:00\",\"description\":\"Looking for the best LinkedIn image sizes? 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