{"id":8033,"date":"2021-12-15T13:19:14","date_gmt":"2021-12-15T18:19:14","guid":{"rendered":"https:\/\/blog.snappa.com\/?p=8033"},"modified":"2024-08-13T17:26:31","modified_gmt":"2024-08-13T21:26:31","slug":"instagram-post-ideas","status":"publish","type":"post","link":"https:\/\/snappa.com\/blog\/instagram-post-ideas\/","title":{"rendered":"10 Instagram Post Ideas to Test for Your Brand"},"content":{"rendered":"

I\u2019m a strong believer in \u201cevery brand needs an Instagram account.\u201d Even if you don\u2019t think you do.<\/p>\n

B2B brands do. Small local service-based businesses with limited audience reach also do. Nonprofits, medical organizations, and even freelancers should strongly consider having an Instagram.<\/p>\n

It\u2019s an incredibly high-engaging platform with great discoverability potential, and we know that users are actively excited to connect with brands they like. The organic reach is also phenomenal when you\u2019re able to create high-engaging content that your audience loves.<\/p>\n

That\u2019s always the snag, isn\u2019t it? Knowing how to create that high-engaging content.<\/p>\n

To make things easier, in this post we\u2019re going to look at 10 different types of Instagram post ideas that typically perform exceptionally well on the platform so you can increase engagement, organic reach, and your results all in one.<\/p>\n

Why It\u2019s So Important to Use Diverse Instagram Post Types<\/h2>\n

One thing that\u2019s absolutely crucial to note is that you shouldn\u2019t just find a single post type that you like and stick to it, even if it gets solid results.<\/p>\n

People don\u2019t want to only hear about promotions or only see UGC (User-Generated Content) or only watch long-form videos. It\u2019s essential that you mix it up.<\/p>\n

Having diverse content in your Instagram gallery will help keep things interesting and offer different types of value to your audience. It also helps you appeal to different segments of your audience; some may love long videos or Reels, while other users only want to scroll through images.<\/p>\n

A great example of how to do this is Grove Collaborative\u2019s Instagram. Below, you can see a variety of different post types that we\u2019re going to talk about, including educational content, product highlights, tutorials, and seasonal content.<\/p>\n\"instagram\n

Cover your bases with different types of Instagram post ideas and structures, and you\u2019ll see your engagement and follower count increase quickly.<\/p>\n

10 Instagram Post Types to Test<\/h2>\n

Ready to shake up your social media content calendar<\/a> with new Instagram post ideas? These are a few types of Instagram content that you\u2019ll want to test on your account.<\/p>\n

1. Educational Content<\/h3>\n

Offering valuable, useful information to your audience on Instagram is one of the best moves you can make. It takes the principles of content marketing and makes them hyper-visual and social media-friendly.<\/p>\n

And the best news is, we know that almost every business has a seemingly endless supply of tips that can benefit their audience, even if it\u2019s simple.<\/p>\n

Here\u2019s an example from Misfits Market. They have a basic \u201cSquash Guide\u201d that showcases different types of squash next to their name for easier identification. It was right before American Thanksgiving, making it seasonally appropriate and helpful. They capped it off with an engagement-boosting tactic (\u201ctell us your favorite in the comments\u201d) for great results.<\/p>\n\"educational\n

In many cases, using infographic images with text and graphic designs are excellent choices for educational content. We can help with that here at Snappa, with plenty of templates<\/a> that can speed up the process.<\/p>\n

Multi-image posts are also a good choice for educational content.<\/p>\n

Different examples of how to adapt this post type may be:<\/p>\n