{"id":8694,"date":"2022-05-17T13:28:32","date_gmt":"2022-05-17T17:28:32","guid":{"rendered":"https:\/\/snappa.com\/blog\/?p=8694"},"modified":"2024-08-13T17:26:26","modified_gmt":"2024-08-13T21:26:26","slug":"company-newsletter-ideas","status":"publish","type":"post","link":"https:\/\/snappa.com\/blog\/company-newsletter-ideas\/","title":{"rendered":"6 Company Newsletter Ideas for Your Next Email Campaign"},"content":{"rendered":"

Email newsletters are an essential part of any content marketing strategy.<\/p>\n

Businesses and entrepreneurs often keep up with their customers and internal staff via monthly email newsletters. If you create content for your business or the company you work for, then you\u2019re likely familiar with creating email blasts and newsletters<\/a> on a regular basis.<\/p>\n

Depending on how often you schedule your company newsletter out to your subscribers, you\u2019ll likely need plenty of creative ideas and content for each send. Creative content includes not only written copy for each section of your newsletter but also eye-catching images.<\/p>\n

Most email marketing software includes image tools that allow you to place graphics into your email newsletters, including email headers. It\u2019s important to represent your brand well not only through high-quality copy<\/a>, but also with engaging graphics.<\/p>\n

A well-designed email newsletter header will visually align with your brand while also communicating important information your audience needs to know. Using attention-grabbing images will help showcase your newest product launch, offer your customers a discount on their next order, or announce any upcoming special events.<\/p>\n

Looking for fresh ideas for your email marketing, plus the images that go with each send? We\u2019ve assembled some prompts for you today, along with a few of our favorite graphic examples from Snappa.<\/p>\n

Ready to get started? Let\u2019s jump into it.<\/p>\n

New Product Launches<\/h2>\n

If you\u2019re launching a new product, service, or offering of some kind, a company newsletter is a perfect place to announce it.<\/p>\n

Creating an email campaign around a new launch often involves a series of emails–not just one. You might choose to send out one email that teases the new offer, one to reveal and announce the launch, and a follow-up that includes a time-sensitive discount your audience can use to place a one-time order.<\/p>\n

However, you choose to build your launch campaign, make your email newsletter an important piece of the puzzle. You can use your email header image to draw attention to the new product right off the bat. Take a look:<\/p>\n

\"product<\/a><\/strong><\/strong><\/p>\n

Use your images to make it extra easy for your subscribers to get the latest updates. Notice how the word \u201cNEW\u201d is prominently displayed in the copy. Right away, you know by looking at the image that there\u2019s a new item available.<\/p>\n

Blog Posts<\/h2>\n

If publishing blog posts is part of your strategy, then you\u2019ll need to make sure your audience is seeing them. One way to make this happen is by emailing your latest blog posts out to your subscribers whenever you publish something new.<\/p>\n

Any time you send out a new blog post, use your email header image to communicate what\u2019s inside. That way, your subscribers know what they\u2019re getting from the moment they click to open your email.<\/p>\n

Consider not only announcing your blog post but including its title on your header image like this:<\/p>\n

\"blog<\/a><\/strong><\/strong><\/p>\n

Your followers will see your subject line and preview text before they open your emails, so you’ll want to make sure it starts off with a bang. Once they\u2019ve clicked to open, you’ll want your image to capture the mood of your blog post to set their expectations.<\/p>\n

Promotions<\/h2>\n

Emailing special promotions to your customers will keep them in the loop, and coming back for more.<\/p>\n

Your email header image is a prominent place to feature special promotions for your customers. If you\u2019re running a sale, as in the image below, you can add text to your header that gives subscribers that information right away.<\/p>\n

\"promotions<\/a><\/strong><\/strong><\/p>\n

Not only is a header image a great way to get their attention from the beginning, but it\u2019s also a place where you can showcase an image of the product or service you\u2019re discounting, too. The key is to keep your image simple and to the point, so your subscribers know exactly what you\u2019re offering them.<\/p>\n

Thank-You Emails<\/h2>\n

Thank-you emails work well as automated sends. Just because they\u2019re automated, though, doesn\u2019t mean you shouldn\u2019t pay their graphics as much attention as your other campaigns.<\/p>\n

Businesses often send thank-you emails when someone subscribes to their list or purchases a product. Designing a simple, brand-centric email header for these sends adds a nice touch.<\/p>\n

\"thank<\/a><\/strong><\/strong><\/p>\n

Your thank-you email header can be simplistic and clean, as long as the design aligns with your brand. Experiment with Snappa\u2019s templates and design elements to get the right look and feel so you can show your gratitude with style.<\/p>\n

If you need an assist with designing your header, we\u2019ve assembled some useful graphic design tips here<\/a>.<\/p>\n

News and Behind-the-Scenes Updates<\/h2>\n

News and behind-the-scenes email updates are a critical part of any content strategy. If you\u2019re not already sending your subscribers updates like this, it\u2019s never too late to start.<\/p>\n

Audiences love to find out what\u2019s going on with their favorite brands behind-the-scenes. You can share:<\/p>\n