{"id":9103,"date":"2022-10-12T14:03:39","date_gmt":"2022-10-12T18:03:39","guid":{"rendered":"https:\/\/snappa.com\/blog\/?p=9103"},"modified":"2024-08-13T17:26:22","modified_gmt":"2024-08-13T21:26:22","slug":"podcast-beginners-guide","status":"publish","type":"post","link":"https:\/\/snappa.com\/blog\/podcast-beginners-guide\/","title":{"rendered":"Podcast Beginners Guide: 6 Steps to Start Your Own Show"},"content":{"rendered":"<p>Looking to start your own podcast? Great choice! Podcasting is a powerful way to produce incredible content and build a loyal audience. And with <a href=\"https:\/\/www.demandsage.com\/podcast-statistics\" target=\"_blank\" rel=\"noopener\">384 million podcast listeners globally<\/a>, there\u2019s an audience for every topic and niche you could imagine.<\/p>\n<p>In this podcast beginners&#8217; guide, we walk you through everything new podcasters need to know. We\u2019ll explain important concepts and teach you how to start your own show.<!--more--><\/p>\n<h2>Step 1: Planning Your Podcast<\/h2>\n<p>Before you start buying equipment and recording audio, it\u2019s smart to spend a few minutes planning your show. Making a few decisions early on will make your work easier.<\/p>\n<p>First, ask yourself why you want to make a podcast. Do you want to explore a passion? Share expertise to educate a community? Support religious, non-profit, or other community activities? Generate leads for a business? Understanding this will help you produce amazing content.<\/p>\n<p>Next, choose a <a href=\"https:\/\/castos.com\/podcast-topics\/\" target=\"_blank\" rel=\"noopener\">podcast topic<\/a> if you haven\u2019t already. The best topics are ones that you know well and can be monetized. Ideally, you should be able to bring something unique to the table.<\/p>\n<p>Then you\u2019ll need to choose a format for your show. There are five common formats, but feel free to mix them together or come up with something entirely unique.<\/p>\n<ul>\n<li aria-level=\"1\">Monologue podcasts<\/li>\n<li aria-level=\"1\">Multiple host podcasts<\/li>\n<li aria-level=\"1\">Panel podcasts<\/li>\n<li aria-level=\"1\">Interview podcasts<\/li>\n<li aria-level=\"1\">Story-telling podcasts (fiction or nonfiction)<\/li>\n<\/ul>\n<p>Once you know your format, you\u2019ll want to answer these basic questions:<\/p>\n<ul>\n<li aria-level=\"1\">How long will your episodes be?<\/li>\n<li aria-level=\"1\">How often will you publish new episodes?<\/li>\n<li aria-level=\"1\">How will you monetize your show in the future?<\/li>\n<li aria-level=\"1\">How will you find guests or come up with content ideas?<\/li>\n<\/ul>\n<p>Finally, your show will need a name. Your name should convey who you are and what your show is about immediately. Concise names are usually more successful. Choose something that feels good to say often. It should exhibit your personality, but don\u2019t be too clever or vague. Don\u2019t forget to check for a domain name and social handles before settling.<\/p>\n<h2>Step 2. Setting Up Your Gear<\/h2>\n<p>Before you start recording, you\u2019ll need some <a href=\"https:\/\/castos.com\/podcast-equipment\" target=\"_blank\" rel=\"noopener\">podcast equipment<\/a>, software, and hosting services. We recommend spending at least $200 to $400 to get the right tools, but you could potentially spend a lot more. This infographic is a comprehensive breakdown of the necessities and nice-to-have extras.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9109\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/10\/podcast-cost.jpg\" alt=\"podcast cost\" width=\"1000\" height=\"1000\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/10\/podcast-cost.jpg 1000w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/10\/podcast-cost-300x300.jpg 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/10\/podcast-cost-150x150.jpg 150w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/10\/podcast-cost-768x768.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\n<p>In order to record, you\u2019ll need a computer, microphone with pop filter, and headphones. We recommend starting with the <a href=\"https:\/\/www.amazon.com\/Audio-Technica-ATR2100x-USB-Cardioid-Microphone-ATR\/dp\/B07ZPBFVKK?dchild=1&amp;keywords=audio+technica+atr2100&amp;qid=1633605637&amp;sr=8-4&amp;linkCode=ll1&amp;tag=podcastmotor-20&amp;linkId=26bddc697dacaef57d253435b49944a8&amp;language=en_US&amp;ref_=as_li_ss_tl\" target=\"_blank\" rel=\"noopener\">Audio Technica ATR2100x<\/a>, <a href=\"https:\/\/www.amazon.com\/Sony-MDR7506-Professional-Diaphragm-Headphone\/dp\/B000AJIF4E?dchild=1&amp;keywords=Sony+MDR7506+Headphones&amp;qid=1633605716&amp;sr=8-2&amp;linkCode=ll1&amp;tag=podcastmotor-20&amp;linkId=dd3d73f16da3b8f0c0edce8249f13d2c&amp;language=en_US&amp;ref_=as_li_ss_tl\" target=\"_blank\" rel=\"noopener\">Sony MDR7506 Headphones<\/a>, and <a href=\"https:\/\/www.amazon.com\/PEMOTech-Microphone-Windscreen-Recording-Streaming\/dp\/B01J5OTVTC\/ref=sr_1_3?keywords=pop+filter&amp;qid=1559849691&amp;s=musical-instruments&amp;sr=1-3\" target=\"_blank\" rel=\"noopener\">PEMOTech Microphone Pop Filter<\/a>.<\/p>\n<p>Next you\u2019ll need recording and editing software. <a href=\"https:\/\/www.descript.com\/\" target=\"_blank\" rel=\"noopener\">Descript<\/a> is our top choice because it\u2019s easy and intuitive for beginners, but it also has lots of professional podcast tools. Other popular options include <a href=\"https:\/\/www.audacityteam.org\/\" target=\"_blank\" rel=\"noopener\">Audacity<\/a>, <a href=\"https:\/\/www.adobe.com\/products\/audition.html\" target=\"_blank\" rel=\"noopener\">Adobe Audition<\/a>, <a href=\"https:\/\/hindenburg.com\/products\/hindenburg-journalist\" target=\"_blank\" rel=\"noopener\">Hindenburg Journalist<\/a>, or <a href=\"https:\/\/www.reaper.fm\/\" target=\"_blank\" rel=\"noopener\">Reaper<\/a>.<\/p>\n<p>If you plan to record guests remotely, you\u2019ll need recording software that supports that. We recommend <a href=\"https:\/\/squadcast.fm\/\" target=\"_blank\" rel=\"noopener\">SquadCast<\/a>, <a href=\"http:\/\/riverside.fm\" target=\"_blank\" rel=\"noopener\">Riverside.fm<\/a>, or <a href=\"https:\/\/zencastr.com\/\" target=\"_blank\" rel=\"noopener\">Zencastr<\/a>.<\/p>\n<p>Finally, you need two hosting services: 1) a traditional web host for your podcast website, and 2) a podcast host that will store your audio files and provide you with an RSS feed.<\/p>\n<h2>Step 3: Recording Your Episodes<\/h2>\n<p>Now that you have everything in place, it\u2019s time to record an episode!<\/p>\n<p>It helps to have a dedicated space to record podcast episodes. You don&#8217;t need your own studio, but you should make some adjustments to the room so your microphone captures good audio. Try not to record in high-traffic places of your home or office. Use fabric, such as blankets and towels, to dampen the reverberation off of hard surfaces. Avoiding echoes will help a lot.<\/p>\n<p>It may sound odd, but many podcasters prefer to record in a closet that&#8217;s full of clothing. The small space and hanging fabric is great for combating against the reverb.<\/p>\n<p>For your first few episodes, we recommend starting with the script. Your script doesn&#8217;t have to include every word you say on the recording, but it should be comprehensive. Here\u2019s an example of a script for two hosts.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9111\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/10\/podcast-script.png\" alt=\"podcast script\" width=\"598\" height=\"692\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/10\/podcast-script.png 598w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/10\/podcast-script-259x300.png 259w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\" \/>\n<p>Over time, as you become comfortable recording, you can reduce your script to some brief notes, like this:<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9110\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/10\/podcast-notes.png\" alt=\"podcast notes\" width=\"422\" height=\"584\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/10\/podcast-notes.png 422w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/10\/podcast-notes-217x300.png 217w\" sizes=\"auto, (max-width: 422px) 100vw, 422px\" \/>\n<p>As you speak, try to maintain good microphone technique. Position your face about two inches away from the microphone. Angle the mic at about 45 degrees away from your face so it picks up less noises as you speak. Most importantly, secure your microphone to your desk or table and keep your hands off of it.<\/p>\n<p>Make sure to use your equipment properly. USB microphones should be plugged directly into your computer. Open your recording software and configure the audio input settings to your microphone. Then plug in your headphones and set them as the playback device. If you are using an XLR microphone, plug the cable into a pre-amp, then use a USB cord to connect the pre-amp to your computer. If you are recording multiple people, be sure to record them on separate tracks.<\/p>\n<p>Try to remain calm during the recording. It&#8217;s okay to take a few moments to compose a sentence before you speak it aloud. If you say something unclearly, or think of a better way to say it, don&#8217;t be afraid to repeat yourself. You can always remove those pauses and repetitions during editing. Having detailed notes or a script will reduce these mistakes.<\/p>\n<h2>Step 4: Editing Your Episodes<\/h2>\n<p>The editing and production process is considered one of the hardest parts of creating podcast episodes, especially for new podcasters who don&#8217;t have any experience with editing software. It&#8217;s possible to outsource your editing to a third party, but as a new podcast here, right now you may not have the budget for that.<\/p>\n<p>For editing software, we always recommend <a href=\"https:\/\/www.audacityteam.org\/\" target=\"_blank\" rel=\"noopener\">Audacity<\/a>. It\u2019s free and one of the easiest tools and perfect for beginners. Eventually, you\u2019ll graduate to something more intricate, but Audacity is a good tool to start with.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9106\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/10\/audacity.png\" alt=\"audacity\" width=\"1024\" height=\"479\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/10\/audacity.png 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/10\/audacity-300x140.png 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/10\/audacity-768x359.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<p>Here are some editing tips for new podcasters. These will dramatically improve the quality of your recording without much effort.<\/p>\n<p>Use sound markers. If you make a mistake during a recording that you intend to fix during editing, make a loud sound right after the mistake occurs. You could slap your desk or click a pen. Later, when you look at the recording in your editing software, you will see a spike in the audio levels that indicates your mistake. Simply remove the mistake and the sound marker.<\/p>\n<p>Add custom intros and outros. Intros and outros are important parts of every episode. An intro welcomes the listener and explains what the episode is about. An outro concludes the episode and drives listeners to take action.<\/p>\n<p>Learn the software\u2019s keyboard shortcuts. Learning your editing software\u2019s shortcuts will save time and make the editing workflow less painful. You\u2019ll find yourself using the same commands over and over.<\/p>\n<p>Use music in your episode. Including music within an intro, outro, and throughout an episode can keep your audience engaged. But you can\u2019t use any music. Stick to music with royalty-free or creative commons licenses. Here are some sources: <a href=\"https:\/\/exchange.adobe.com\/apps\/cc\/102755\/syncly-music\" target=\"_blank\" rel=\"noopener\">Syncly<\/a>, <a href=\"https:\/\/www.audioblocks.com\/\" target=\"_blank\" rel=\"noopener\">Audioblocks<\/a>, and <a href=\"http:\/\/dig.ccmixter.org\/\" target=\"_blank\" rel=\"noopener\">Dig CCmixter<\/a>.<\/p>\n<p>Don\u2019t edit immediately after recording. Recording can be tiring, so give yourself a break before diving into the edit. Fresh ears also help you identify mistakes.<\/p>\n<p>Remove gaps of dead air. Pauses are a natural part of conversation, but they feel awkward when listeners can\u2019t see your face. If there\u2019s a long pause, trim it down.<\/p>\n<p>Export your file properly. Make sure your exported file is an MP3. We recommend setting the bitrate (which controls the sound quality) to 128 kbps. Use mono audio if your episode only consists of spoken words. Use stereo audio if you use sound effects or music. Set the LUFS (loudness) to -19 LUFS for mono recordings and -16 LUFS for stereo.<\/p>\n<h2>Step 5: Publishing Your Podcast<\/h2>\n<p>Now that everything is in place, your next step is to publish your show. This involves three important steps.<\/p>\n<p>First, upload your episode to your podcast hosting platform. This is not the same as your website host. Podcast host is optimized specifically for audio files. Your podcast host will provide you with an <a href=\"https:\/\/castos.com\/podcast-rss-feed\" target=\"_blank\" rel=\"noopener\">RSS feed link<\/a>.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9112\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/10\/rss-link.png\" alt=\"rss link\" width=\"1276\" height=\"822\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/10\/rss-link.png 1276w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/10\/rss-link-300x193.png 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/10\/rss-link-1024x660.png 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/10\/rss-link-768x495.png 768w\" sizes=\"auto, (max-width: 1276px) 100vw, 1276px\" \/>\n<p>When you first publish an episode to your host, you will need to complete a form to populate the RSS feed with important information, such as your show\u2019s description and how the show should be categorized. You\u2019ll also need to supply <a href=\"https:\/\/snappa.com\/blog\/podcast-cover-art\/\" target=\"_blank\" rel=\"noopener\">podcast cover art<\/a>, which is the square image you see alongside every podcast. Cover art should be JPEG or PNG, 3000 by 3000 pixels, and 72 dpi.<\/p>\n<p>Second, submit your RSS feed to the major podcast directories, such as Apple Podcasts, Google Podcasts, Spotify, and others. These platforms do not store your audio files. They simply read the RSS feed and publish the information contained within it. Some podcast hosts offer integrations to submit your show automatically.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9107\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/10\/directories.png\" alt=\"directories\" width=\"1187\" height=\"1174\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/10\/directories.png 1187w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/10\/directories-300x297.png 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/10\/directories-1024x1013.png 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/10\/directories-768x760.png 768w\" sizes=\"auto, (max-width: 1187px) 100vw, 1187px\" \/>\n<p>Ideally, you want to submit your podcast to as many directories as possible so that your show is available to every potential listener, no matter where they prefer to enjoy podcast content. All you need to do is make an account with each directory and give them that RSS link. Check out our big <a href=\"https:\/\/castos.com\/podcast-directories\/\" target=\"_blank\" rel=\"noopener\">list of podcast directories with submission instructions<\/a>.<\/p>\n<p>Third, create a new post on your website for each episode. This gives potential listeners an easy way to explore your show. Each episode\u2019s page should include the title of the episode and the media player so they can listen.<\/p>\n<p>It&#8217;s also helpful if you include show notes (a bullet point list of the episode\u2019s topics) in a complete written transcription. These elements boost your website SEO to help you attract new listeners and improve accessibility. <a href=\"https:\/\/freakonomics.com\/podcast\/how-to-save-32-million-in-one-hour-ep-397\/\" target=\"_blank\" rel=\"noopener\">Freakonomics<\/a> is an excellent example of what to include.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9108\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/10\/episode-page.png\" alt=\"episode page\" width=\"1165\" height=\"2119\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/10\/episode-page.png 1165w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/10\/episode-page-165x300.png 165w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/10\/episode-page-563x1024.png 563w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/10\/episode-page-768x1397.png 768w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/10\/episode-page-844x1536.png 844w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/10\/episode-page-1126x2048.png 1126w\" sizes=\"auto, (max-width: 1165px) 100vw, 1165px\" \/>\n<h2>Step 6: Growing Your Podcast Audience<\/h2>\n<p><a href=\"https:\/\/castos.com\/how-to-promote-a-podcast\/\" target=\"_blank\" rel=\"noopener\">Promoting your podcast<\/a> is a big topic. Once you\u2019re producing regular content, you\u2019ll spend most of your time marketing your show.<\/p>\n<p>We recommend launching with at least three episodes. This gives potential listeners enough content to consume on the first day. It&#8217;s also smart to create a teaser episode, sometimes called episode 0, that introduces yourself and explains what your show will be about.<\/p>\n<p>Get used to asking your listeners for ratings and reviews. Positive reviews entice other listeners to give your show a try. They also influence where your show appears in the rankings on each podcast directory. If you can manage to get a burst of good reviews at once, you can muscle your way into prime categories, such as Apple&#8217;s New &amp; Noteworthy section.<\/p>\n<p>We also recommend creating a group of marketing assets for each episode, such as audiogram, social media copy, email copy, videos, and images. Drip these assets to your audience and over social media after an episode is published. (<a href=\"https:\/\/castos.com\/podcast-promotion-template\/\" target=\"_blank\" rel=\"noopener\">This podcast promotion template<\/a> offers a good workflow.)<\/p>\n<p>Finally, be active in your community. Network and cross-promote with other podcasters. Join other shows as a guest. Converse with your listeners over social media and in private groups. If you mention another person or brand in an episode, reach out to them and see if there is any way to work together.<\/p>\n<p>Most importantly, focus on the marketing activities that would work the best for you. If you find something that works well, lean into it, even if it\u2019s unconventional. You don\u2019t have to be like everyone else.<\/p>\n<h2>Focus on Your Content<\/h2>\n<p>Podcasting isn&#8217;t easy, but we believe it&#8217;s a satisfying and rewarding experience, especially when you begin to build an audience who cares about your topic as much as you do. You won&#8217;t see success overnight, but if you continue to publish high-quality content, your followers will grow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking to start your own podcast? Great choice! Podcasting is a powerful way to produce incredible content and build a loyal audience. And with 384 million podcast listeners globally, there\u2019s an audience for every topic and niche you could imagine. In this podcast beginners&#8217; guide, we walk you through everything new podcasters need to know. [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":9117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-9103","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Podcast Beginners Guide: 6 Steps to Start Your Own Show<\/title>\n<meta name=\"description\" content=\"In our blog post, we&#039;ll walk you through everything new podcasters need to know. 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