{"id":9158,"date":"2022-11-30T12:19:42","date_gmt":"2022-11-30T17:19:42","guid":{"rendered":"https:\/\/snappa.com\/blog\/?p=9158"},"modified":"2024-08-13T17:26:21","modified_gmt":"2024-08-13T21:26:21","slug":"customer-testimonials","status":"publish","type":"post","link":"https:\/\/snappa.com\/blog\/customer-testimonials\/","title":{"rendered":"The Power of Customer Testimonials"},"content":{"rendered":"<p>If you want to excel in almost any business, you practically need customer testimonials right now.<\/p>\n<p>Customer testimonials can make an enormous impact on any business. They can do everything from expanding your reach to helping you build trust or establishing a strong brand reputation. Strong and well-placed customer testimonials can have a direct correlation with more sales, more customers, and more profit.<\/p>\n<p>So how powerful are customer testimonials exactly, and how can you leverage them for your business? In this post, we\u2019re going to discuss exactly that.<!--more--><\/p>\n<h2>What Counts as a Customer Testimonial?<\/h2>\n<p>Customer testimonials are any documented review left by customers detailing their experience or satisfaction with your product or service.<\/p>\n<p>This can be a product review on a product page on your site. It can be a LinkedIn, Facebook Page, or Google review. It can also be a formal testimonial that you solicit through email or text, or even a video testimonial you work with the client to create.<\/p>\n<p>If it\u2019s a real review from a customer, it counts.<\/p>\n<h2>The Data Behind Customer Testimonials<\/h2>\n<p>Wondering exactly how powerful customer testimonials can be?<\/p>\n<p>Let\u2019s look at the data:<\/p>\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/www.vendasta.com\/blog\/50-stats-you-need-to-know-about-online-reviews\" target=\"_blank\" rel=\"noopener\">88% of customers<\/a> say that online reviews influence their purchasing decisions<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.bigcommerce.com\/blog\/customer-testimonials\/\" target=\"_blank\" rel=\"noopener\">92% of customers<\/a> read online reviews before buying<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.bigcommerce.com\/blog\/customer-testimonials\/\" target=\"_blank\" rel=\"noopener\">88% of customers <\/a>trust online reviews as much as they trust recommendations from family or friends<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.thismoment.com\/content-marketing-blog\/b2b-customer-reviews\/#.VFfx8oc3evV\" target=\"_blank\" rel=\"noopener\">97% of B2B customers<\/a> said testimonials and peer recommendations were the most reliable type of marketing content<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.bigcommerce.com\/blog\/customer-testimonials\/\" target=\"_blank\" rel=\"noopener\">72% of consumers<\/a> say that positive testimonials increase their trust in a business during the consideration process<\/li>\n<li aria-level=\"1\">Testimonials on sales pages can increase conversions <a href=\"https:\/\/www.impactplus.com\/blog\/whats-changed-with-social-proof-in-2019\" target=\"_blank\" rel=\"noopener\">by an average of 34%<\/a><\/li>\n<li aria-level=\"1\">Customer testimonials placed on pages with expensive products or services <a href=\"https:\/\/www.powerreviews.com\/blog\/exploring-how-reviews-affect-conversion-rates\/\" target=\"_blank\" rel=\"noopener\">increased conversion rates by 380%<\/a><\/li>\n<li aria-level=\"1\">Using customer testimonials in marketing regularly can generate around<a href=\"https:\/\/strategicfactory.com\/about-us\/blog\/take-it-from-me--why-testimonials-are-so-effective.html\" target=\"_blank\" rel=\"noopener\"> 62% more revenue on average<\/a><\/li>\n<\/ul>\n<h2>Why Are Customer Testimonials So Powerful?<\/h2>\n<p>Customer testimonials are so powerful for the following reasons:<\/p>\n<ul>\n<li>They build trust. Every restaurant says they\u2019re going to have the world\u2019s best burger, but only one person is really telling the truth. This is why customers don\u2019t entirely trust a brand\u2019s marketing messaging. They do, however, trust other consumers, and seeing customers talk about what they love about your brand goes a long way.<\/li>\n<li>They can increase your visibility and reach. Reviews on platforms like Facebook and Google can actually help your business profile show up earlier in search results, and draw attention when it does show up. This means more clicks and more customers.<\/li>\n<li>They can do the selling for you. Plenty of customers today spend more time researching purchasing decisions. They want to know that the carafe they\u2019re looking at won\u2019t explode in the dishwasher or that the dog toys they\u2019re getting will really be good for tough chewers. Seeing reviews mention their pain points or overcome their objections can be what earns you the sale, and the revenue.<\/li>\n<\/ul>\n<h2>How to Leverage Testimonials in Marketing<\/h2>\n<p>Testimonials are invaluable\u2026 but you need to be leveraging them properly. Here are four easy ways to start taking advantage of the testimonials you already have.<\/p>\n<h3>Feature Them On Your Site<\/h3>\n<p>You absolutely need to have customer reviews on your site for the most significant impact.<\/p>\n<p>Product reviews should be shared on individual product pages, but they should also appear on key landing pages.<\/p>\n<p>Service-based businesses should have a single \u201cCustomer Testimonial\u201d page, where they share reviews, testimonials, and even case studies.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9162\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/11\/customer-testimonial-page-example.png\" alt=\"customer testimonial page example\" width=\"1999\" height=\"1323\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/11\/customer-testimonial-page-example.png 1999w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/11\/customer-testimonial-page-example-300x199.png 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/11\/customer-testimonial-page-example-1024x678.png 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/11\/customer-testimonial-page-example-768x508.png 768w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/11\/customer-testimonial-page-example-1536x1017.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/>\n<p>This can build trust in specific products and your overall brand, influencing buying decisions. This is true for both B2B and B2C brands.<\/p>\n<h3>Showcase Them in Emails<\/h3>\n<p>Many brands use email as a core part of the lead generation and nurturing process. Sharing snippets of well-written customer reviews can help sway customers\u2019 buying decisions. You can also include short review highlights from individual products to help promote sales quickly.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9163\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/11\/short-review-example.png\" alt=\"short review example\" width=\"942\" height=\"1128\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/11\/short-review-example.png 942w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/11\/short-review-example-251x300.png 251w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/11\/short-review-example-855x1024.png 855w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/11\/short-review-example-768x920.png 768w\" sizes=\"auto, (max-width: 942px) 100vw, 942px\" \/>\n<h3>Use Them in Ads<\/h3>\n<p>Using snippets of particularly well-written reviews in your pay-per-click (PPC) ad campaigns is an excellent way to leverage testimonials. This is particularly true for retargeting campaigns, where users are slightly further in the funnel and they need that final push to purchase.<\/p>\n<p>You can use the review text in the ad copy, but a great move is to add it to your product image as text overlay. <a href=\"https:\/\/snappa.com\/\" target=\"_blank\" rel=\"noopener\">Snappa\u2019s graphic design tool<\/a> can help with that in just a few clicks. Make sure that you choose a review that<a href=\"https:\/\/www.shopify.com\/blog\/unique-selling-proposition\" target=\"_blank\" rel=\"noopener\"> highlights your USP<\/a>, potentially overcomes an objection, and tells users why they should purchase.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9164\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/11\/review-ad-example.png\" alt=\"review ad example\" width=\"1018\" height=\"1314\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/11\/review-ad-example.png 1018w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/11\/review-ad-example-232x300.png 232w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/11\/review-ad-example-793x1024.png 793w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/11\/review-ad-example-768x991.png 768w\" sizes=\"auto, (max-width: 1018px) 100vw, 1018px\" \/>\n<h3>Share Them on Social Media<\/h3>\n<p>Social media may be one of the first touchpoints users have for your business. It\u2019s common for users to \u201cresearch\u201d a business on social media before making a buying choice.<\/p>\n<p>Sharing reviews on social media, therefore, is a great call. Occasional posts that mention reviews and thank users is a great way to go. You can also snag the strategy used below, where a wedding venue shares customer reviews from happy couples in an <a href=\"https:\/\/snappa.com\/blog\/instagram-highlight-covers\/\" target=\"_blank\" rel=\"noopener\">Instagram Story Highlight<\/a> titled \u201cLove Notes.\u201d<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9165\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/11\/love-note-review-example.png\" alt=\"love note review example\" width=\"748\" height=\"1282\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/11\/love-note-review-example.png 748w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/11\/love-note-review-example-175x300.png 175w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2022\/11\/love-note-review-example-597x1024.png 597w\" sizes=\"auto, (max-width: 748px) 100vw, 748px\" \/>\n<h2>Final Thoughts<\/h2>\n<p>No matter what industry you\u2019re in or what size your business is, you need customer testimonials. They\u2019re a major part of the customer\u2019s decision-making process in both B2B and B2C industries, so make sure that you\u2019re actively collecting them and featuring them prominently. This will help you accelerate growth at a faster pace than most other marketing moves.<\/p>\n<p><em><strong>Looking to stay up to date with more tips to help grow your business? <a href=\"https:\/\/snappa.com\/blog\" target=\"_blank\" rel=\"noopener\">Read more from our blog here<\/a>.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to excel in almost any business, you practically need customer testimonials right now. Customer testimonials can make an enormous impact on any business. They can do everything from expanding your reach to helping you build trust or establishing a strong brand reputation. Strong and well-placed customer testimonials can have a direct correlation [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":9204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-9158","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Power of Customer Testimonials<\/title>\n<meta name=\"description\" content=\"Check out our blog post where we show you the best practices for including customer testimonials in your content!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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