{"id":9759,"date":"2023-10-03T11:26:25","date_gmt":"2023-10-03T15:26:25","guid":{"rendered":"https:\/\/snappa.com\/blog\/?p=9759"},"modified":"2024-08-13T17:26:10","modified_gmt":"2024-08-13T21:26:10","slug":"how-to-find-video-ideas","status":"publish","type":"post","link":"https:\/\/snappa.com\/blog\/how-to-find-video-ideas\/","title":{"rendered":"How to Find Video Ideas That Get Views"},"content":{"rendered":"<p>Both B2B and B2C brands alike are realizing that YouTube is a marketing goldmine. It\u2019s a content-first platform that yields plenty of benefits of both content marketing and social media marketing, all while leveraging a captive audience who turns to YouTube for everything from education to entertainment.<\/p>\n<p>The hard part, of course, is coming up with new YouTube video ideas (and content ideas in general!) that will keep your audience engaged.<\/p>\n<p>That\u2019s what we\u2019re going to look at today, so you can always keep the content flowing without the risk of running out of ideas!<!--more--><\/p>\n<h2>1. Look At Questions People Are Asking<\/h2>\n<p>Your first step to finding new YouTube video ideas that will get views is to think about the content that people most want to see, and what they\u2019re looking for. The best way to do that is to discover what questions they\u2019re asking.<\/p>\n<p>There are plenty of great options here.<\/p>\n<p>One method is to search for a question on Google, and then check out the \u201cPeople Also Ask\u201d section. This shows you popular questions that people ask related to the topic you\u2019ve searched for, and each of these questions could often be the entire topic of a video.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9762\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2023\/10\/google-search-example-1024x606.png\" alt=\"google search example\" width=\"1024\" height=\"606\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2023\/10\/google-search-example-1024x606.png 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2023\/10\/google-search-example-300x178.png 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2023\/10\/google-search-example-768x455.png 768w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2023\/10\/google-search-example.png 1324w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<p>You can also look at social networking sites like Quora, which is a question-and-answer site, or Reddit, which is a niche discussion forum. I regularly use Reddit to learn more about topics and questions that get a ton of engagement and discussion from industry-relevant subreddits, and that\u2019s been some of my highest-performing content.<\/p>\n<p>Finally, there\u2019s a social listening tool called <a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noopener\">AnswerThePublic<\/a> that\u2019s great for this purpose. You enter in a topic, and then can see a list of commonly-asked questions organized into \u201care,\u201d \u201cwill,\u201d \u201ccan,\u201d and \u201cwhat\u201d (and more!) categories. They\u2019ll show you which ones are most frequently asked so you can prioritize those\u2014 as long as they\u2019re relevant to your audience!<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9763\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2023\/10\/answerthepublic-example-1024x820.png\" alt=\"answerthepublic page example\" width=\"1024\" height=\"820\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2023\/10\/answerthepublic-example-1024x820.png 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2023\/10\/answerthepublic-example-300x240.png 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2023\/10\/answerthepublic-example-768x615.png 768w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2023\/10\/answerthepublic-example.png 1484w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<p>You can see how to use AnswerThePublic in our video here:<\/p>\n<p><iframe loading=\"lazy\" title=\"How to Find New YouTube Video Ideas That Get More Views\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/35TczMNOol8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>2. Review Online Courses to Get New Ideas<\/h2>\n<p>When you\u2019re stumped for YouTube video ideas, one of the best places to look is online courses. Since many brands benefit from offering educational content to their audience, you can get plenty of ideas from courses!<\/p>\n<p>Start by going to a platform like <a href=\"https:\/\/www.udemy.com\/\" target=\"_blank\" rel=\"noopener\">Udemy<\/a> or <a href=\"https:\/\/www.linkedin.com\/learning\/\" target=\"_blank\" rel=\"noopener\">LinkedIn Learning<\/a>, and check out the course curriculums.<\/p>\n<p>If we\u2019re in the finance industry, for example, we might look at a real estate investment course. Look through all the different sections, and see if there\u2019s anything relevant to you. We might realize, for example, that \u201cHow to Value a Property\u201d is a great video topic.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9764\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2023\/10\/linkedinlearning-example-1024x535.png\" alt=\"linkedinlearning example\" width=\"1024\" height=\"535\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2023\/10\/linkedinlearning-example-1024x535.png 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2023\/10\/linkedinlearning-example-300x157.png 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2023\/10\/linkedinlearning-example-768x401.png 768w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2023\/10\/linkedinlearning-example-1536x803.png 1536w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2023\/10\/linkedinlearning-example.png 1999w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<p>As a note here: Never copy someone else\u2019s content. Don\u2019t take their ideas, film it with someone from your team, and call it a day. Create new, original content with your own unique insights. You need to create new value or it won\u2019t work; this method can help spark ideas, but it shouldn\u2019t do more than that.<\/p>\n<h2>3. Use VidIQ to Look For Questions on Videos<\/h2>\n<p><a href=\"https:\/\/vidiq.com\" target=\"_blank\" rel=\"noopener\">VidIQ<\/a> is a pretty cool tool that allows you to gain more insight into YouTube videos\u2014 even those that aren\u2019t your own. You can search for popular videos in any given topic, and use the tool to then find questions that people are asking on those popular videos.<\/p>\n<p>We\u2019re going back to our \u201canswering questions gets you results\u201d strategy from the first discussion point!<\/p>\n<p>This tool will let you find question-based comments on popular YouTube videos. It\u2019s a great way to discover new content ideas, because people watched a popular resource, still had questions, and cared enough to ask.<\/p>\n<p>And since the original video didn\u2019t answer the question, now is your chance to do so!<\/p>\n<p>You can see how this strategy works here (we time-stamped the spot for you):<\/p>\n<p><iframe loading=\"lazy\" title=\"How to Find New YouTube Video Ideas That Get More Views\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/35TczMNOol8?start=188&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>4. Look At Questions Your Customers Are Already Asking<\/h2>\n<p>What questions are your customers already asking you specifically?<\/p>\n<p>If your sales team or customer support teams are consistently being asked specific questions, those are great ideas for videos.<\/p>\n<p>It can be industry-relevant questions like \u201chow do I know when it\u2019s the right time to invest in a property\u201d or product-specific questions like \u201chow do I use your tool to value a property correctly?\u201d<\/p>\n<p>Both questions would make outstanding YouTube video ideas, with one being focused on a product tutorial and the other appealing to general searches.<\/p>\n<p>Ask your team members what questions people are asking, and check out your social media comments and inbox, too. You\u2019ll have plenty of great ideas in no time.<\/p>\n<h2>5. Check Out Your Competition\u2019s High-Performing Content<\/h2>\n<p>I will never advocate just copying whatever someone else is doing. But if your competitor has high-performing content, it doesn\u2019t hurt to take a look and see how you can do it better.<\/p>\n<p>This goes for all content: eBooks, webinars, blog posts, YouTube videos, and even social media content. You might notice that they publish an infographic on Instagram and decide it would be even better as a YouTube video.<\/p>\n<p>You can do this manually, or use tools like <a href=\"https:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noopener\">BuzzSumo<\/a> to find high-performing content to see what\u2019s currently doing well in different formats.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9765\" src=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2023\/10\/keyword-web-search-example-1024x1017.png\" alt=\"keyword web search example\" width=\"1024\" height=\"1017\" srcset=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2023\/10\/keyword-web-search-example-1024x1017.png 1024w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2023\/10\/keyword-web-search-example-300x298.png 300w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2023\/10\/keyword-web-search-example-150x150.png 150w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2023\/10\/keyword-web-search-example-768x763.png 768w, https:\/\/blog.snappa.com\/wp-content\/uploads\/2023\/10\/keyword-web-search-example.png 1178w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<h2>Final Thoughts<\/h2>\n<p>It\u2019s worth pointing out that while these suggestions are geared towards YouTube videos, they actually work for any type of content creation, including blog posts, lead magnets, and social media posts. YouTube and content marketing in general are both educational-heavy platforms that benefit from question-answer content, so you could use these ideas to create (and repurpose) content for both.<\/p>\n<p>In the meantime, don\u2019t forget that adding your own unique visual branding to whatever content you create is essential to building brand awareness and recognition. Strong <a href=\"https:\/\/snappa.com\/templates\/blog-image\" target=\"_blank\" rel=\"noopener\">blog images<\/a> and <a href=\"https:\/\/snappa.com\/templates\/youtube-thumbnail\" target=\"_blank\" rel=\"noopener\">YouTube thumbnails<\/a> are crucial.<\/p>\n<p><strong><em>Ready to stand out with amazing visuals for your content? <a href=\"https:\/\/snappa.com\/\" target=\"_blank\" rel=\"noopener\">Start your free trial with Snappa here!<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Both B2B and B2C brands alike are realizing that YouTube is a marketing goldmine. It\u2019s a content-first platform that yields plenty of benefits of both content marketing and social media marketing, all while leveraging a captive audience who turns to YouTube for everything from education to entertainment. The hard part, of course, is coming up [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":9775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-9759","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Find Video Ideas That Get Views<\/title>\n<meta name=\"description\" content=\"Looking for some fresh video ideas to make some captivating content? 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Our blog post will show you the best ways to find new ideas!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/snappa.com\/blog\/how-to-find-video-ideas\/\" \/>\n<meta property=\"og:site_name\" content=\"Snappa Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/snappahq\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-03T15:26:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-13T21:26:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2023\/10\/how-to-find-video-ideas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ana Gotter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SnappaHQ\" \/>\n<meta name=\"twitter:site\" content=\"@SnappaHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Gotter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/snappa.com\/blog\/how-to-find-video-ideas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/snappa.com\/blog\/how-to-find-video-ideas\/\"},\"author\":{\"name\":\"Ana Gotter\",\"@id\":\"https:\/\/snappa.com\/blog\/#\/schema\/person\/1dbd5ae6c6ccdd03ceedc8f18e0421dd\"},\"headline\":\"How to Find Video Ideas That Get Views\",\"datePublished\":\"2023-10-03T15:26:25+00:00\",\"dateModified\":\"2024-08-13T21:26:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/snappa.com\/blog\/how-to-find-video-ideas\/\"},\"wordCount\":1013,\"publisher\":{\"@id\":\"https:\/\/snappa.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/snappa.com\/blog\/how-to-find-video-ideas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2023\/10\/how-to-find-video-ideas.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/snappa.com\/blog\/how-to-find-video-ideas\/\",\"url\":\"https:\/\/snappa.com\/blog\/how-to-find-video-ideas\/\",\"name\":\"How to Find Video Ideas That Get Views\",\"isPartOf\":{\"@id\":\"https:\/\/snappa.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/snappa.com\/blog\/how-to-find-video-ideas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/snappa.com\/blog\/how-to-find-video-ideas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.snappa.com\/wp-content\/uploads\/2023\/10\/how-to-find-video-ideas.jpg\",\"datePublished\":\"2023-10-03T15:26:25+00:00\",\"dateModified\":\"2024-08-13T21:26:10+00:00\",\"description\":\"Looking for some fresh video ideas to make some captivating content? 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