{"id":9880,"date":"2023-12-18T12:20:10","date_gmt":"2023-12-18T17:20:10","guid":{"rendered":"https:\/\/snappa.com\/blog\/?p=9880"},"modified":"2024-08-13T17:26:08","modified_gmt":"2024-08-13T21:26:08","slug":"how-to-be-a-good-visual-storyteller","status":"publish","type":"post","link":"https:\/\/snappa.com\/blog\/how-to-be-a-good-visual-storyteller\/","title":{"rendered":"How to Be a Good Visual Storyteller"},"content":{"rendered":"

Visual storytelling is more important than ever in the online world.<\/p>\n

Brands don\u2019t just need an eye-catching website that holds users\u2019 attention. They also need to tell their stories through various visual elements across social media platforms.<\/p>\n

Graphics, carousels, video content, photographs, and infographics all play an important role in visual storytelling. Each type of visual appeals to a different aspect of your target market, helping you to reach a wider audience in the process.<\/p>\n

Wondering how to strengthen your brand\u2019s visual storytelling? It\u2019s easy to get started.<\/p>\n

Why Visual Storytelling?<\/h2>\n

Essentially, visual storytelling helps to reach more of your audience and grab more users\u2019 attention.<\/p>\n

With so many more people using mobile devices to access the internet, great visuals can help a brand stand out from the crowd. Roughly 65%<\/a> of the world\u2019s web traffic comes from mobile devices now, and that number is likely to keep growing.<\/p>\n

What\u2019s more, marketing trends continue to embrace visual storytelling.<\/p>\n

How to Use Your Brand to Tell A Good Visual Story<\/h2>\n

It\u2019s possible to tell a great brand story in words alone. But adding visuals takes your narrative above and beyond, creating a richer and more memorable experience for users.<\/p>\n

Visual storytelling makes your brand and its message that much more attention-grabbing. It\u2019s easier to keep users engaged when you pair the right images and video with the right brand story and solid copywriting.<\/p>\n

There are several can\u2019t-miss best practices to follow if you\u2019re ready to become a better visual storyteller. Let\u2019s jump right into what those are.<\/p>\n

Determine Your Brand Style and Colors<\/h3>\n

Knowing your brand style and colors is the first step toward building your visual brand identity. You\u2019ll want to decide on elements like fonts (a stylized font for headers, and an easy-to-read font for body copy), colors, graphic elements, and image styles.<\/p>\n

From there, you can create a brand style guide to standardize your brand visuals. This will make it easier for your team to stick to the right visual elements. And when you hire a new teammate, it will be simple to onboard them with this information already on hand.<\/p>\n

Hootsuite is a great example of a cohesive visual brand that consistently uses the same colors and graphic elements across its website and social media presence.<\/p>\n\"hootsuite\n

Notice that Hootsuite\u2019s brand colors and style are clear from the get-go. Now, head over to their Instagram page to see how well their other graphic elements and images align.<\/p>\n\"hootsuite\n

Anyone who is familiar with Hootsuite would recognize the brand\u2019s Instagram posts<\/a> at a glance, even in a noisy, crowded feed.<\/p>\n

Make Sure Your Visuals Are On Brand<\/h3>\n

Another important aspect of good visual storytelling is only using visuals that are on brand. This is important for consistency across all platforms and touch points.<\/p>\n

Once you\u2019ve built your brand style guide, it\u2019s much easier to keep your visuals aligned with your brand. That\u2019s because you\u2019ll have a great point of reference to keep everything consistent.<\/p>\n\"snappa\n

You\u2019ll want to apply these branding rules to all visual elements of your online presence, including:<\/p>\n