{"id":9938,"date":"2026-01-02T08:00:44","date_gmt":"2026-01-02T13:00:44","guid":{"rendered":"https:\/\/snappa.com\/blog\/?p=9938"},"modified":"2026-01-02T12:11:24","modified_gmt":"2026-01-02T17:11:24","slug":"how-to-revamp-your-marketing-plan","status":"publish","type":"post","link":"https:\/\/snappa.com\/blog\/how-to-revamp-your-marketing-plan\/","title":{"rendered":"How to Revamp Your Marketing Plan in the New Year"},"content":{"rendered":"

It\u2019s a new year, so you know it\u2019s time for a new marketing plan.<\/p>\n

That doesn\u2019t mean you need to chuck your entire existing strategy out the window; we\u2019d actually probably recommend against that. But now is the time, if you haven\u2019t already, to reassess what was working, consider your new goals, and develop a marketing plan based on consumer behavior, the existing market, and your business objectives for the new year.<\/p>\n

And that\u2019s what we\u2019ll help you do today, as we walk you through how to revamp or create your marketing plan.<\/p>\n

Dive Into Your Data<\/h2>\n

Before you do anything else, take a look at your existing marketing platforms and their analytics.<\/p>\n

You need to determine which platforms are currently working for you, and how effective they are.<\/p>\n

Google Analytics<\/a>\u00a0(and other website analytics tools<\/a>) can help you get an idea of where your site traffic is coming from, whether paid or organic traffic is sending you the most clicks, and how your content marketing efforts are performing.<\/p>\n

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You can also get an idea of which platforms are bringing you the highest quality traffic. Which sources bring you site visitors that are more likely to view more pages, sign up to your email list, or make a purchase? And which brings in solid traffic at the lowest cost?<\/p>\n

You\u2019ll want to stick with the most impactful platforms, but don\u2019t necessarily discount the less effective ones\u2014 you may need to just take a look and consider if the platform isn\u2019t a good fit for your audience, or if you want to try new strategies.<\/p>\n

Get Specific About Goals<\/h2>\n

Your marketing strategy should always consider your current business objectives.<\/p>\n

If you want to launch a new product, for example, you don\u2019t want to just continue on marketing the old product you\u2019ll sunset, even if it\u2019s getting great results.<\/p>\n

Or maybe you want to expand into a new audience. You\u2019ll rely on different marketing tactics when appealing to a professional audience compared to a personal one, for example.<\/p>\n

And what types of growth do you want to see? Is social media follower growth important to your business objectives, or are leads and brand visibility more important?<\/p>\n

Use SMART goals<\/a>, which are specific, measurable, achievable, relevant, and time-bound. You can use free SMART templates<\/a>\u00a0to speed up the process.<\/p>\n

So you may say that you want to generate 100 new leads for your business within four months to scale to the point where you can hire new staff. Or, you may want to increase blog traffic from 200 monthly visitors to 2,000 monthly visitors in six months using a combination of new SEO practices, distribution strategies, and an increased volume of content to better build your brand authority.<\/p>\n

Know This Year\u2019s Must-Have Platforms<\/h2>\n

Marketing platforms and strategies alike go in and out style for a variety of reasons, including changes in the market and in consumer behavior.<\/p>\n

It\u2019s important to note, though, that even the general \u201cmust-have platforms\u201d may not always work for your business. Even when Pinterest was massive<\/em>\u00a0for most brands, SaaS brands were better off focused on LinkedIn.<\/p>\n

So, here\u2019s the general advice you want to take into account for must-have and expected-to-be-high-performing platforms:<\/p>\n