{"id":9956,"date":"2024-03-12T12:37:26","date_gmt":"2024-03-12T16:37:26","guid":{"rendered":"https:\/\/snappa.com\/blog\/?p=9956"},"modified":"2024-08-13T17:25:54","modified_gmt":"2024-08-13T21:25:54","slug":"optimize-linkedin-profile","status":"publish","type":"post","link":"https:\/\/snappa.com\/blog\/optimize-linkedin-profile\/","title":{"rendered":"How to Optimize Your LinkedIn Profile to Get Noticed"},"content":{"rendered":"

LinkedIn has become an exceptionally powerful platform for B2B marketers, job seekers, and employers alike. If you want to find a job, promote your product, find prospects to sell to, or drive B2B brand awareness, this is the platform for you.<\/p>\n

Right now, with the massive layoffs in multiple industries\u2014 including, very recently, significant layoffs impacting marketers and journalists\u2014 it\u2019s more important than ever before to know how to optimize your LinkedIn profile to get noticed.<\/p>\n

That\u2019s what we\u2019re going to talk about today. I\u2019ve been using LinkedIn for ten years to connect with potential new clients and help build my business, and I\u2019m going to share my best strategies for everyone looking to get more out of LinkedIn, too.<\/p>\n

So if you want to optimize LinkedIn to get noticed for any reason, read on!<\/p>\n

1. Use Friendly, Professional Visuals<\/h2>\n

First impressions matter, and what people may notice first is your picture.<\/p>\n

Normal social media rules do not apply here. You want a simple, friendly headshot.<\/p>\n

You don\u2019t have to wear a suit or have a neutral background, but it should ideally resemble a professional photo and you should be smiling.<\/p>\n

No pictures with other people cropped out. No pictures of you dressed for a date. And definitely no pictures of you from your wedding.<\/p>\n

Choose a high resolution image, and make sure that when you crop it, it crops correctly.<\/p>\n

\"LinkedIn<\/figure>\n

You can also choose to add frames to your picture, like an \u201cOpen to Work\u201d or a \u201cHiring\u201d frame, so account for that when cropping your image.<\/p>\n

\"LinkedIn<\/figure>\n

Your LinkedIn profile background image is also worth noting. While this is only visible to people who click on your profile (and thus won\u2019t help with initial visibility), it can help make an impression on those who do see it.<\/p>\n

\"LinkedIn<\/figure>\n

Choose a LinkedIn \u00a0background image that\u2019s professional and that highlights either your business or your chosen skill set. Snappa can help you here. We\u2019ve got plenty of templates that you can customize using drag-and-drop design features, whether you want to create a branded background or find one that feels true to your profession.<\/p>\n

\"LinkedIn<\/figure>\n

You can get started with Snappa free here<\/a>. (And don\u2019t forget to get your\u00a0LinkedIn image sizes<\/a>\u00a0right!)<\/p>\n

2. Add a Unique, Descriptive Tagline<\/h2>\n

Your tagline is one of the most important parts of your LinkedIn profile. When people see your post or a comment you made in their feed, they\u2019ll see your name, connection level, and immediately under that, they\u2019ll see your tagline.<\/p>\n

\"LinkedIn<\/figure>\n

This is your chance to stand out and capture attention. It\u2019s important to say exactly what you do, and when possible, leverage value.<\/p>\n

Be descriptive and know how to set yourself apart. What specific feature is your target audience (whether it\u2019s an employer, a job candidate, or a customer) looking for?<\/p>\n

My tagline stresses that I\u2019m an experienced and high-converting content marketer. Stressing these benefits instead of just saying \u201ccontent writer\u201d has earned me plenty of clicks.<\/p>\n

\"LinkedIn<\/figure>\n

Emily Wood\u2019s profile<\/a>\u00a0is another great example. The beginning of her tagline is attention-grabbing and immediately attractive to her target audience: Uncomplicated PPC Strategies for Startups & Small Businesses. Her full tagline is full of personality and<\/em>\u00a0keywords, which is a winning combo.<\/p>\n

\"Emily<\/figure>\n

3. Account for Search Visibility<\/h2>\n

When you want people to find you, you want to account for search visibility.<\/p>\n

I\u2019ve had clients tell me they found me by searching for \u201ccontent writer\u201d or \u201ccopywriter\u201d on LinkedIn, and my profile was one of the ones that popped up. And if people are looking for whatever it is that you offer, you want them to be able to find you.<\/p>\n

Start by adding common search keywords to your tagline and your About section.<\/p>\n

For me, that was \u201ccontent writer,\u201d \u201cghostwriter,\u201d and \u201cPPC copywriter.\u201d While you want your tagline and About section to be creative, sprinkle in keywords wherever possible. When people search, they\u2019ll see where the keyword is mentioned in your job role, tagline, and even your About section or services offered.<\/p>\n

\"LinkedIn<\/figure>\n

In order to maximize your reach, try to incorporate diverse keywords throughout your profile.<\/p>\n

So a landscaper, in theory, might use the terms \u201ctree maintenance,\u201d \u201clandscaping service,\u201d and \u201clicensed landscaper\u201d at different points in their profile.<\/p>\n

4. Get Recommendations<\/h2>\n

Recommendations probably won\u2019t do much until people land on your profile\u2026 but once they do, they can make a world of difference.<\/p>\n

Having even two or three testimonials from past managers, coworkers, and employers can make a significant impact on how people perceive your profile overall. Having people publicly vouch for you can instill a ton of confidence, and earn you instant credibility. No matter what your goals are on LinkedIn, this is a win.<\/p>\n

\"LinkedIn<\/figure>\n

Ask for a recommendation from a coworker or client, I strongly recommend messaging them directly on- or off-platform and asking if they\u2019re willing to write you one. If so, go to your Recommendations section, click on the +, and then click \u201cAsk for a recommendation.\u201d This will send them a prompt on LinkedIn.<\/p>\n

\"LinkedIn<\/figure>\n

Final Thoughts<\/h2>\n

If you want to build your network for any reason, don\u2019t sleep on LinkedIn. The platform has come an extraordinarily long way in the past few years, and it\u2019s now one of the more active social media platforms.<\/p>\n

Which brings us to a final bonus tip for the post\u2026 If you want to get noticed on LinkedIn, be active.<\/p>\n

Post your own content. Engage with content from other users, including content you see pop up even if you aren\u2019t directly connected to that<\/em>\u00a0user. It\u2019s a fast way to grow your network and build genuine relationships, which can give you more reach to more people on an exponential level.<\/p>\n

LinkedIn is what you make of it. Leverage a strong, well-optimized profile and great images and go from there. And good luck!<\/p>\n

Ready to optimize your LinkedIn profile? Start with your images. <\/strong><\/em>Sign up with Snappa free today<\/a><\/strong><\/em>. <\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

LinkedIn has become an exceptionally powerful platform for B2B marketers, job seekers, and employers alike. If you want to find a job, promote your product, find prospects to sell to, or drive B2B brand awareness, this is the platform for you. Right now, with the massive layoffs in multiple industries\u2014 including, very recently, significant layoffs […]<\/p>\n","protected":false},"author":8,"featured_media":9962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-9956","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized"},"yoast_head":"\nHow to Optimize Your LinkedIn Profile to Get Noticed<\/title>\n<meta name=\"description\" content=\"LinkedIn has become a powerful platform for B2B marketers, job seekers, and employers alike. 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