Your LinkedIn banner is a key component of your LinkedIn profile that should not be overlooked. A well-designed background with the right LinkedIn banner size can help you make a strong impression that encourages visitors to engage with your profile.
Your banner, also referred to as a LinkedIn background photo or LinkedIn cover photo, should represent your professional skills and unique personality. For the best results, you need to use a high-quality banner image that is sized correctly.
This guide will cover the ideal LinkedIn banner size and best practices to follow so that you can get more visibility and stand out from the competition.
LinkedIn Banner Dimensions
For personal LinkedIn profiles, the best LinkedIn banner size is 1584 x 396 pixels. This size will ensure that your LinkedIn background banner is optimized for desktop and mobile devices.
Additionally, your LinkedIn cover photo should be a JPG or PNG file that is under 8MB in size.
IMPORTANT NOTE: For LinkedIn company pages, the banner dimensions are slightly different than personal LinkedIn profile banners. If you want to make a custom cover photo for your LinkedIn company page, your banner size should be 1128 x 191 pixels.
LinkedIn Banners on Desktop vs. Mobile
Similar to Facebook cover photos, your custom LinkedIn banner will appear different on desktop and mobile devices, even if you use the correct LinkedIn background banner size.
On desktop devices, your LinkedIn profile picture will cover a small portion of the bottom-left corner of your LinkedIn banner.
On mobile devices, your LinkedIn profile picture will cover a larger portion of the bottom-left corner of your LinkedIn banner.
With this in mind, it’s important to use the ideal LinkedIn banner size of 1584 x 396 pixels, and to position your main design elements in the middle or on the right side of your LinkedIn background photo.
By adding text, images, and graphics to the middle or right side of your background photo, you can ensure that your LinkedIn banner will display perfectly on all devices, and that your LinkedIn profile picture will not cover any important information or visuals.
How to Create a LinkedIn Banner with Snappa
Now that you know the best LinkedIn banner size, it’s time to learn how to make a LinkedIn banner for your profile. Luckily, our free LinkedIn banner templates and easy-to-use design tool will make this process super simple. The best part is, no design experience is needed.
Here’s a quick video tutorial to help you out:
To start, log into Snappa, and click on the LinkedIn background size. (If you’re making a LinkedIn company page banner, then choose the LinkedIn page size instead).
Then, you can choose from one of our premade LinkedIn banner templates (which are fully customizable), or you can design a LinkedIn banner from scratch.
Next, use Snappa’s tools to add text, images, and/or graphics to your custom LinkedIn banner. Try to keep your banner design fairly simple so that it is easy on the eyes and doesn’t overwhelm visitors that view your LinkedIn profile.
Snappa also lets you upload your own photos, logos, and graphics to use in your background banner photo.
Make sure that your LinkedIn banner showcases your professional expertise, your personal qualities, or the services you have to offer.
Your banner design should also compliment your LinkedIn profile picture for a cohesive, professional aesthetic. Consider adding your brand colors or personal logo to achieve this.
What Should My LinkedIn Banner Be?
There are a few LinkedIn banner best practices to follow to maximize effectiveness and increase your LinkedIn profile visibility:
- Showcase Your Value: Add design elements to your banner that highlight your value and what you bring to the table. This can be something as simple as a tagline that describes your key skills, or a professional image that showcases your experience.
- Keep it Relevant: Make sure that your banner reflects the career or industry that you’re in. When people view your LinkedIn profile, they should be able to determine your role or expertise at a quick glance.
- Use High-Quality Images & Graphics: Using high-quality images will make your banner appear more professional and increase your chances of success. Blurry images or an incorrectly-sized banner may turn away potential opportunities. To avoid any issues, try using Snappa’s pre-sized LinkedIn templates.
- Avoid Clutter: Keep your banner clean and simple. If you have too much going on in your banner design, viewers may get overwhelmed and click away from your profile.
- Stay Up-to-Date: Regularly update your banner design with new skills, services, and information. As your experience grows, your LinkedIn cover photo should reflect that.
LinkedIn Banner Ideas
If you’re looking for some LinkedIn banner inspiration, check out these professional banner designs from Snappa. Remember, you can fully customize these cover photos to match your LinkedIn profile aesthetic, skills, and industry.
Architect LinkedIn Banner Design
Tech LinkedIn Banner Design
Landscaping LinkedIn Banner Design
Abstract LinkedIn Banner Design
Podcast LinkedIn Banner Design
Realtor LinkedIn Banner Design
Bartender LinkedIn Banner Design
Marketing LinkedIn Banner Design
Final Thoughts
Using the ideal LinkedIn banner size and best practices will help optimize your LinkedIn profile and increase your chances of achieving your goals. It’s crucial to use a professional cover photo that is sized correctly in order to make a good first impression.
If you’re ready to make a LinkedIn background banner and improve your LinkedIn profile, get started for free here!
