Optimize your X (Twitter) header photo with these dimensions: 1500 pixels wide by 500 pixels tall. You’ll also need to account for your profile picture in the bottom left corner.
If you’ve ever struggled with X (Twitter) header dimensions you’re not alone…
Even though X has provided guidelines for their header photo size, it’s still ridiculously difficult to get the sizing just right. That’s because X covers the bottom left portion of your header image with your profile picture, and they may slightly crop the top and bottom of your header photo depending on the device, screen size, and browser.
The good news is we’ve solved this problem and are here to help you do the same.
In this article, we’ll cover in detail what X (Twitter) header size you should be using along with some guidelines to ensure that it displays properly. [continue reading…]
Facebook cover photos are a perfect example of how social media marketing is different than just regular social media usage. A great personal cover photo can be anything that compliments your Facebook profile, but business cover photos need to do much more.
A Facebook business Page cover photo should feature strong branding and accurately represent your business. It also must be high-quality and perfectly optimized for display; this means knowing the perfect Facebook cover photo size.
This post is going to take a look at the perfect Facebook cover photo size and best cover photo practices to help your images represent your business exactly how you want. [continue reading…]
Instagram remains a top social media platform for sharing photo and video content, with Stories being one of its most popular features.
With Instagram Stories, you can update and engage your followers by sharing a photo or video that will disappear from your profile in 24 hours. You can keep track of who views your Instagram Stories and you can even add a story as an IG story highlight to keep it on your Instagram profile longer.
Many brands post Instagram Stories to connect directly with their audience, and we’re here to show you the best Instagram story size so that your videos and images display properly on the app.
Here are some of the best practices, along with the perfect Instagram story dimensions to help you create professional and compelling Instagram Stories.
Optimize your YouTube banner with these dimensions: 2560 pixels wide by 1440 pixels tall. Keep in mind that banners look different on desktop, mobile, and TV displays.
Long-form video content is a powerful tool for businesses that continues to drive engagement. YouTube is a leading video platform that more businesses should be using.
While most businesses have optimized their Facebook Pages and Instagram profiles, many small businesses tend to neglect their YouTube channels—if they have one at all. The first step towards making your channel look great (and legitimate) is with high-quality YouTube channel art, and luckily, it’s actually pretty easy to make a YouTube banner.
In this post, we’re going to discuss everything you need to know about creating YouTube banners, including the best YouTube banner sizes, examples, and practices. [continue reading…]
Having a powerful social media presence is crucial for any business owner. However, creating visually appealing content that resonates with your audience can be challenging, especially if you are not a design expert.
This is where design templates come into play. With the right strategy and tools, you can elevate your brand, engage your audience, and drive more traffic to your website.
Everything you need to know about templates, their benefits, and how to use them is right here. [continue reading…]
Google Ads is an incredibly diverse and robust system, with so many different ad formats and placement options. And while search and shopping campaigns typically get the main focus (and the largest investment of ad spend), Google Display Ads can be a vital part of a brand’s overall ad strategy— and success.
In this post, we’re going to go over practical strategies for how to successfully incorporate Google Display Ads into your campaigns to maximize reach, re-engage users, and increase overall conversions. [continue reading…]
When Instagram Stories first rolled out, I remember actually saying out loud “but what’s the point if it disappears in 24 hours? No one will want to use this.”
I was very, very wrong.
Instagram Stories–which were a copycat of Snapchat’s classic disappearing-after-a-day content– became a wildly popular feature, and it was so successful that Facebook eventually rolled out their own version, and they both moved from mobile-only to mobile- and desktop- friendly. Stories have developed rapidly on these platforms in the past few years, offering “Swipe Up” links, Story Ads, interactive stickers, highlight covers, and even Shoppable content that allows users to purchased tagged products.
If you’re wondering why you should use them, it’s not just about the fact that Stories have become more high-tech than we ever expected; it’s because users love them. Consider the following statistics from Embed Social:
One third of the most viewed Instagram Stories come from business accounts
96% of marketers surveyed plan to continue using Stories Ads over the next six months, which means that it’s currently working for them
The biggest challenge with Stories for many brands isn’t getting engagement on their content; it’s reliably coming up with enough ideas to be posting consistently. In this post, we’re going to look at 7 different types of Story ideas that you can use to build up your brand and engage your audience across social media. [continue reading…]
In the social media marketing work I do for clients, we run into a common challenge: Clients want to send traffic from Facebook to their websites. This is a fair goal; they want more eyes on their blog content, and more conversions happening (be it sales or leads), and what better audience to drive those actions from than warm social media followers?
Unfortunately, Facebook is a lot different than when it launched business Pages years ago. And while Facebook can be a valid part of your distribution plan, it’s really best suited for brand awareness, engagement, and relationship building.
So, if you want to share external links on Facebook that take users from their site to yours, there are a few things to keep in mind.
In this post, we’ll get expert advice from a social media practitioner about the best ways to create click-worthy link posts (and a few other strategies to consider, too). [continue reading…]
When you hear the term “SEO,” if you’re like most people, blocks of optimized text filled with keywords probably come to mind. And while the copy on your site is a primary element of search engine optimization, it’s certainly not the only thing that matters.
Knowing how to leverage images for SEO— and knowing how to optimize images for SEO— are essential skills that can help you improve your overall search visibility, both for the images and the pages that they’re on.
And in this post, we’re going to walk you through image optimization for SEO so you can drive more clicks (and hopefully conversions!) through your content. [continue reading…]
LinkedIn has become an exceptionally powerful platform for B2B marketers, job seekers, and employers alike. If you want to find a job, promote your product, find prospects to sell to, or drive B2B brand awareness, this is the platform for you.
Right now, with the massive layoffs in multiple industries— including, very recently, significant layoffs impacting marketers and journalists— it’s more important than ever before to know how to optimize your LinkedIn profile to get noticed.
That’s what we’re going to talk about today. I’ve been using LinkedIn for ten years to connect with potential new clients and help build my business, and I’m going to share my best strategies for everyone looking to get more out of LinkedIn, too.
So if you want to optimize LinkedIn to get noticed for any reason, read on! [continue reading…]
