In the social media marketing work I do for clients, we run into a common challenge: Clients want to send traffic from Facebook to their websites. This is a fair goal; they want more eyes on their blog content, and more conversions happening (be it sales or leads), and what better audience to drive those actions from than warm social media followers?

Unfortunately, Facebook is a lot different than when it launched business Pages years ago. And while Facebook can be a valid part of your distribution plan, it’s really best suited for brand awareness, engagement, and relationship building.

So, if you want to share external links on Facebook that take users from their site to yours, there are a few things to keep in mind.

In this post, we’ll get expert advice from a social media practitioner about the best ways to create click-worthy link posts (and a few other strategies to consider, too). [continue reading…]

When you hear the term “SEO,” if you’re like most people, blocks of optimized text filled with keywords probably come to mind. And while the copy on your site is a primary element of search engine optimization, it’s certainly not the only thing that matters.

Knowing how to leverage images for SEO— and knowing how to optimize images for SEO— are essential skills that can help you improve your overall search visibility, both for the images and the pages that they’re on.

And in this post, we’re going to walk you through image optimization for SEO so you can drive more clicks (and hopefully conversions!) through your content. [continue reading…]

LinkedIn has become an exceptionally powerful platform for B2B marketers, job seekers, and employers alike. If you want to find a job, promote your product, find prospects to sell to, or drive B2B brand awareness, this is the platform for you.

Right now, with the massive layoffs in multiple industries— including, very recently, significant layoffs impacting marketers and journalists— it’s more important than ever before to know how to optimize your LinkedIn profile to get noticed.

That’s what we’re going to talk about today. I’ve been using LinkedIn for ten years to connect with potential new clients and help build my business, and I’m going to share my best strategies for everyone looking to get more out of LinkedIn, too.

So if you want to optimize LinkedIn to get noticed for any reason, read on! [continue reading…]

It’s a new year, so you know it’s time for a new marketing plan.

That doesn’t mean you need to chuck your entire existing strategy out the window; we’d actually probably recommend against that. But now is the time, if you haven’t already, to reassess what was working, consider your new goals, and develop a marketing plan based on consumer behavior, the existing market, and your business objectives for the new year.

And that’s what we’ll help you do today, as we walk you through how to revamp or create your marketing plan for 2025. [continue reading…]

Social media is an interactive space where brands and influencers share their creations with the world. One great way to capture your audience’s attention is to create an engaging online space where they can connect authentically with your brand.

These days, it’s easy for social content to get diluted or buried in the noise and activity of all the platforms. That’s why intentionally creating engaging content that starts a conversation is so important.

In this post, we’ve curated a list of 4 different types of engaging social media content that will help drive interaction and stand out to your audience. [continue reading…]

Whether you’re running your own business, or purely interested in the world around you, business newsletters are a great way to catch up on the business world.

Let’s face it, nobody has time to read the news 24/7, nor do you want to read a million different blogs during your workday. That’s why we love business newsletters! They offer a perfect way to stay informed about all things business, tech, and marketing.

So we curated some of our favorite newsletters that will keep you informed in the business world. Without further ado, here are our favorite 7 business newsletters for you to check out!

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We live in a highly digital world right now, and that world is exceptionally visual. Videos and photos reign supreme, especially in business.

Websites, apps, and social media are full of pictures of businesses’ offices, employees, customers, products, and even image quotes. You can use Snappa to create gorgeous branded images and graphics… but then what do you do with the images once you download them?

That’s where photo-sharing tools come into play. Cloud-based photo sharing and organization tools are crucial for both businesses and individuals. In this post, we’ll look at the best photo organizing software on the market right now. [continue reading…]

The real estate market is officially online. What used to be an industry that depended on cold calling and traditional marketing, is now an industry that relies heavily on social media marketing.

If you’re a realtor, you understand how big of an impact social media has on building trust in your client base. Social media is a major lead generator for real estate businesses, yet most real estate brands fail to maximize their efficiency online.

It’s simple to tweak your content strategy in order to achieve great results for your real estate brand. Here are 10 tips that will help you step-up your real estate social media marketing this year!

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Working from home used to be considered a luxury, reserved largely for lucky workers in select positions or freelancers.

After COVID-19, however, that’s no longer the case. 76% of workers say they now have a preference for working from home, and two years into the pandemic, 59% of workers who say they can work from home are doing so.

Whether you’re a freelancer, business owner, or a conventional employee, working from home in many positions is becoming the standard instead of the exception.

Speaking from experience, working from home is an exceptional perk. I’ve been doing it since I started freelancing in 2014, and I wouldn’t change it for the world.

I have flexibility in my day for doctor’s appointments, lunch with my husband, or going to the gym.

There’s no commute time, and I can spend the day working in loungewear with my dogs around me. And as someone with a chronic illness, I’m typically able to keep working even when I don’t feel well; that wouldn’t be the case with an in-office job.

There are, however, hardships to working from home. For many, it’s been a sometimes bumpy transition, with challenges like poor internet access or home equipment, difficulty collaborating with a team, and even kids barging in on important Zoom calls.

So how can remote work be effective, productive, and enjoyable? In this post, we’re going to look at nine work-from-home tips that we all need, backed by science and tested by your friendly neighborhood freelancer! [continue reading…]