Facebook is the always-changing, ever-evolving platform that businesses need to be keeping up with, even if it’s a little exhausting. Since Facebook is still one of the most popular places for users to connect with their favorite businesses, you can’t afford to miss any changes.
We’re here to help with that! In this post, we’re going to walk you through the recently-announced new Facebook page experience so you can take advantage of everything there is to offer. Love it or hate it, the new Facebook page layout is here to stay.
In this post, we’ve outlined 12 things you need to know about the new Facebook update. [continue reading…]
With the increase in video popularity on the platform, individuals and brands are quickly learning the ins and out of video and video optimization on Instagram to better their content and engagement. One common question we’ve seen asked is what Instagram video format is most ideal for the platform?
I’ve outlined the best Instagram video format that everyone should use, ways that you can increase video quality, and I showcase some examples of the best Instagram videos on the platform.[continue reading…]
When you’re working with most design tools to create marketing and product images, you’re typically going to be stuck with square and rectangle cropping options. These are easy for design tools to offer. And since plenty of images online use rectangular cropping and aspect ratios (including social media posts, many product images, and in-email pictures), many don’t think twice.
But what about when circle images and designs work best? There are plenty of occasions when this would be the case, including for some site avatars or profile pictures, favicons for your site, or even key design elements that you want to draw attention to.
The good news is that creating circle images and designs are easier than you’d think with the right tools! In this post, we’re going to show you how to make circle designs with Snappa, including how to crop an image into a circle, and go over some ideas for when you’d want to use them.
If you’re even an occasional user of Twitter, you’ll have likely noticed that the platform’s interface looks quite a bit different than it used to.
Twitter started a major overhaul on its site this year, rolling out a new design and layout over the past few months. In addition to the new Twitter layout, there are also a large number of major new features they’ve been pushing out at a rapid-fire pace, all of which have shifted overall best practices on the platform.
In this post, we’re going to take a look at the new Twitter designs, layouts, and features that have rolled out over the past few months and what it means for your marketing campaigns.
There’s a lot to cover here, so let’s go ahead and dive right in. [continue reading…]
We put a lot of effort into making a positive impression on the people around us, whether we’re going out to dinner with friends, on a first date, to a family reunion, or for a job interview. On social media, of course, you have to make that positive impression to people from all of those situations all at once.
If you’re trying to choose a profile picture that’s best for you– whether it’s for your personal accounts, your business, or a mix of both (hey there, LinkedIn!)– the good news is there are plenty of different options to choose from.
In this post, we’re going to take a look at six different profile picture ideas that can help you set the tone that you want while accounting for the standards on different platforms, what your goals are, and your preferred level of privacy.
Social media never stops changing. Platforms are constantly adding new features, updating usability and user experience, and tweaking the appearance of their apps and websites. Sometimes, change means a new algorithm or adjusted organic reach. Other times, it means giving the platform a whole new look
YouTube is the latest social media platform to get a drastic makeover. The new layout for YouTube rolled out in June 2020. While it has been met with mixed reactions, it’s clear the new layout has some advantages for the creators and businesses using the platform for marketing.
In this post, we’ll take a look at YouTube’s new layout. We’ll take a brief tour at what’s new, then explore what these transformations mean for your brand. Finally, we’ll talk about how you can optimize your YouTube content to take advantage of these changes.
Instagram is incredibly valuable for businesses and marketers, especially since users are so excited to engage with brands on-platform. More than 80% of users follow at least one brand, and more than 120 million users as of 2017 had gotten in touch with a business through a CTA button on the business’s profile. Instagram users are regularly discovering new brands and new products on-platform, and they’re making purchases, too.
If you want to see those results, of course, then you need to be doing everything in your power to engage in Instagram best practices. Plenty of brands are able to get the basics down: slap on a few hashtags (ideally, between 8-11), share some great pictures, and include some Stories into the mix. Where many start to let things slide, however, is the details. And with the devil being in the details, as they say, this can cost you.
One of those details is their profile picture. This is one thing that most people don’t give a lot of thought to, even though they should. In this post we’re going to discuss why it’s so important, and we’ll also look at ideal Instagram profile picture size and the best practices you need to be using. [continue reading…]
When you think about social media marketing, you might be focused on post creation, social branding, and trying to find ways to scale your content across multiple platforms. You think about groups and hashtags and images and video playlists. When you’re caught up in all the continual, ongoing details meant to keep your audience engaged, it’s easy to overlook one crucial part of social media marketing: How to write a strong social media bio.
All social media bio sections are important, but few are as important as they are on Facebook, where you’ve got plenty of room to share valuable information and really make it count.
Since your Facebook bio can absolutely influence your success on social media, let’s take some time to go over how to write the perfect Facebook bio for your Page. We’ll take you step by step through the process so that you can have an engaging, informative, heavily-branded, and SEO-friendly Facebook profile for your business. [continue reading…]
Between social media and content marketing and ad campaigns and brand reputation management, marketing can feel chaotic. Sometimes, though, all we need to see is a quick quote that cuts right to the point of what we’re trying to accomplish in fifteen words or less.
Need a little inspiration, or a little clarity? That’s what these powerful marketing quotes are for.
Whether you’re a marketing agency or a small business (or freelancer!) grabbing your marketing by the reigns, these 105 incredible marketing quotes will transform your business and how you think about advertising, social media, content creation, and so much more. [continue reading…]
Graphic design is an extraordinary talent and skill set that experts work years to develop. And for those of us without that specific skill, we can reach out to designers to hire them firsthand or use third-party design tools that make graphic creation easy. The ability to create something out of nothing is an extraordinary one, especially when that something can become stunning visuals and engaging logos that can make a huge impact on your business.
Inspiration is a huge part of graphic design. You need to have a great idea to start with, an aesthetic to draw inspiration from, and the motivation to get the job done. Sometimes it can be hard to get the creative juices flowing, so whenever it’s time to sit down and start cranking out designs, borrowing some knowledge from the experts is a great way to go.
Ready to find some motivation and get some new ideas? Check out these 40 graphic design quotes are sure to get you inspired. [continue reading…]
