Whether you’re trying to promote your brand or business, establish yourself as an influencer, or even just want to share your passion or knowledge on a given subject, YouTube is an outstanding platform. It has a diverse userbase made up of over 2 billion monthly active users. This userbase is not only diverse, but it’s also highly engaged, watching an average of about eleven and a half minutes of content daily on the platform. The platform, therefore, is well worth the effort.
In order to most effectively reach your audience, improve your visibility, and establish your channel, it’s important to take the time and effort to optimize your profile for success. This includes creating keyword-optimized video titles, adding great YouTube thumbnails, designing rocking channel art, and, of course, choosing a great YouTube channel name, which brings us to today’s post!
Your YouTube channel name can help you establish your brand, help users find you, and set the tone for your channel overall. Its importance should be easy to see. And in this post, we’re going to discuss some of the best YouTube channel name ideas and look at a few types of usernames that you’ll want to steer clear of. [continue reading…]
Every blogger starts somewhere, and that somewhere is a shiny, brand new website and their very first post. If you’ve always thought about having your own blog, whether for business or personal uses, there’s no time like the present to get started!
So you get your blog up and running. You give it a name, and you decide what you want to write about. You start writing and publishing.
If you want to see results from your blog (even if it’s just a large and engaged readership), you need to do more than just write and publish blog posts regularly.
There is, unfortunately, more to blogging than knowing the differences between “there, they’re, and their” and “it’s and its.” You need more than just being a great writer, or even having interesting ideas.
In many cases, amateur bloggers make at least one of the seven same mistakes that keeps them from getting the traffic they were hoping for, limiting the blog’s potential and success. This is true whether they’re reviewing video games, starting a tech blog, or are writing about their experiences traveling, parenting, or recovering from addiction.
In this post, we’re going to take a careful look at the 7 most common but impactful mistakes amateur bloggers make that you want to avoid. [continue reading…]
We’ve talked a lot about how to create the best video thumbnails for your social media content here at Snappa, looking at design, subject, and graphic elements that you should include.
One thing we haven’t talked a lot about (but which is just as important) is the background that you choose for those video thumbnails.
The background you choose for your video thumbnails can be just as important as the other design elements you add to it. It can help your video stand out, or it can result in the thumbnail being watered down to the point where you could lose clicks and views as a result.
In this post, we’re going to discuss how to choose the best thumbnail backgrounds for your social videos, including offering specific suggestions for a few key industries. [continue reading…]
With more than 2.68 billion active users (as of 2023), YouTube is a great way to market your brand or simply connect with others. As you upload videos and wait for your channel to take off, though, it’s important that you set things up to turn one-time visitors into subscribers. The key is to convince viewers to hit that “Subscribe” button.
One of the best ways to turn curious onlookers into fans is through branding your YouTube Channel. When customers go to the main page for your channel, what do they see? If it’s the gray banner that comes standard on every channel, you’re missing a very valuable opportunity. By taking a look at some YouTubers who are doing branding well, you can get some YouTube banner ideas of your own. Here are some of our favorites.[continue reading…]
Facebook users love video, making it a solid choice for businesses wanting to reach and engage their audience. They love video so much, in fact, that on-platform video content actually accrues up to 8 billion combined views per day.
Videos are a high-engaging, dynamic media choice, giving you the chance to really sell the emotional aspects of your message and to make a lasting impression on viewers.
In order to get the results you’re looking for, though, you need to actually get users to watch the video itself. While auto-play in the Facebook feed can absolutely help attract attention, you don’t want to rely on that exclusively. Some users have auto-play disabled, after all, and you still want people to be interested when they see only a title and thumbnail. This may be the case when they’re seeing recommended video previews, when they’re looking through search results, or when they’re looking through your Facebook Page.
This is why Facebook video thumbnails are so important. In this post, we’re going to take a look at everything you need to know about thumbnails for video on Facebook, including how to create thumbnails that practically guarantee clicks and views. [continue reading…]
With the surge of individuals working from home and the increase in demand for virtual communication, Zoom video has really emerged as the go-to video conferencing application.
Whether you’re a business running remotely, a student, a teacher running an online class, or an individual reaching out to friends or family. Zoom video is probably your best bet for reliable video calling.
A cool feature that the application offers is the ability to add a Zoom virtual background image to your video. It can get repetitive to showcase the same backdrop in your house so adding a virtual background can really spice things up.
Being able to add a Zoom virtual background gives you the freedom to be creative with it. You can easily customize your video background image to include a scenic photo or even add text to brand yourself better to clients.
We’ve included everything you need to know about Zoom virtual backgrounds in this article and even provide some examples for you to reference!
One of today’s most valuable and important social networks is the robust, career-oriented platform LinkedIn. It’s an excellent networking tool, essential for B2B businesses, and invaluable to personal brands looking to establish expertise and credibility. Many brands and professionals are using LinkedIn to grow their businesses, broaden their client base, and establish themselves as thought leaders in their respective spaces.
In order to fully optimize LinkedIn to its highest potential, it’s essential that we make use of all the tools at our disposal. One of the most powerful tools on LinkedIn is its publishing platform, where site members can write and publish original articles.
Publishing articles on LinkedIn is one way that many career professionals, business owners, and brands are choosing to showcase their expertise and build their online platform. Like most social networks, though, elements of your visuals must be attention-grabbing enough to make readers want to click.
Images can help us capture the attention we need for our articles. But those images must be optimized properly for the platform we’re using in order to attract the right sort of attention. Failing to use the correct image sizes can hinder the right people from seeing our work. [continue reading…]
When starting a YouTube channel, there are so many different elements you need to consider in order to gain success on the platform. From YouTube channel art, video descriptions, and video titles – there’s no shortage of things to perfect.
One of the most important aspects of a YouTube channel is the video thumbnail. You need to make sure that your thumbnail is visually appealing and will attract viewers from first glance. A YouTube thumbnail will make or break your video content – it can be the deciding factor for your page!
From the thumbnail design, YT thumbnail size, and the YouTube thumbnail fonts, you need to make sure that everything about the thumbnail is optimized.
In this article, we have compiled a list of the best YouTube thumbnail fonts that will attract views and will help your channel grow! We’ve included thumbnail tips along with mistakes to avoid! [continue reading…]
In under two decades, Amazon has grown to be a juggernaut in the eCommerce space, with many people happy to pay for a Prime membership and product prices that are sometimes a dollar (or five) more than what they can pay in a long supermarket just for the convenience and accessibility. You can search for anything, and immediately see hundreds of options for whatever you’re looking for with reviews attached, and you aren’t bound by geography.
There’s a lot that goes into a great Amazon product listing, but there’s one part of the equation that weighs the most heavily on whether or not you get clicks to the product listing all together – the Amazon product image.
Product images are what users typically scan through most intently in their search results, and it’s what will catch their eye if you’ve run an ad to try to draw attention to you, and there’s a lot to keep in mind. If you don’t have the right Amazon image size, users won’t be able to zoom, and the wrong image files will be rejected by Amazon all together.
We don’t want any of that to happen, so in this post, we’re going to take a look at Amazon image requirements for product photos and best practices to help you get those sales. [continue reading…]
Disclaimer: As of 2022, Facebook has discontinued its “Our Story” feature from all Facebook pages.
Facebook is constantly making changes to improve its users’ experience. New features are regularly added to the platform, and it’s not uncommon for the company to update its style often, too. Facebook’s algorithms are also updated regularly in a continuous attempt to better serve the people and businesses who use the platform.
Sometimes, though, when new features roll out, they get missed by most Page owners, or they’re relatively undervalued.
One incredible Facebook feature that too many businesses aren’t taking advantage of–and that all Pages need to know about–is the “Our Story” section of the business page. So why should you be utilizing it? [continue reading…]
