Summer is here! For many brands, that means updating visual graphics with a little seasonal flair. If you want to add a taste of summertime to your Pin boards, consider incorporating some great-looking summer Pinterest templates into your social media strategy over the next few months.
First, take a look at Pinterest’s most recent trend predictions to help inform your design decisions. Once you’ve got your creative strategy in hand, it’s time to find on-brand templates to support your best content. [continue reading…]
A great Room Picture is essential to deliver a successful live video session on Lemon.
A Lemon Room Picture appears on your Reception Page, which you use to promote your live sessions and encourage viewers to register for them. It should contain a good quality image that reflects the subject area of your live session.
In this article, we share our tips on how to design the ultimate Lemon Room Picture. [continue reading…]
Writing an eBook is exciting, and nothing is better than the feeling you have when you’ve completed the writing and are ready to publish it. Before going straight to publishing, though, you need to create an outstanding eBook cover that will tie it all together and even help improve the purchase or download rate of the book itself.
For many writers and content creators, this can feel like a thorn in their side, especially if they consider themselves to be exclusively writers and not designers. Fortunately, there are plenty of best practices, eBook templates, and amazing examples to make the process easy.
So, need to create an eBook cover for your project? Let’s look at 8 killer eBook cover examples and go over how to create a great cover yourself. [continue reading…]
Millennial and Gen Z employees in the workforce are talking about business ownership in larger numbers than generations before. This is perhaps no surprise since the gig economy has been flourishing, and since it’s also no secret that if your business is successful, you can make much more as a business owner than an employee.
Small business ownership can seem glamorous and appealing. And in many ways, it can be. As a small business owner of a freelance writing business, I love the work I do in my home office. I get to set my own schedule, choose my clients, and even choose the projects I want to work on, and the pay rates I’m willing to work for.
All of that is wonderful… but there are also very real aspects of business ownership that aren’t so enticing. There are seven things I tell everyone who comes to me asking about freelancing or business ownership so that they can make a more informed decision and know what they’re getting into.
So let’s take a look at 7 things no one (or at least most people) won’t tell you about small business ownership. [continue reading…]
Fully branding your YouTube content is essential to making your videos stand out from the crowd. Whether you plan to start a YouTube channel or already have one, using end screens levels up your videos’ overall look and feel.
It’s simple to create eye-catching videos that keep your viewers’ attention–and keep them moving from one video to the next. Let’s look at what end screens are and why they’re important. Then, we’ll share a few examples of great designs to get you started. [continue reading…]
Facebook Ads have helped small and large businesses alike reach new customers and sometimes drive massive amounts of sales, often at a relatively low customer acquisition cost (CAC). If you want to get those results, though, it’s always a good idea to start with a great strategy, strong copy, and (of course!) great ad images.
Your Facebook Ad images are going to be the first thing that users notice when they see your ad. It is responsible for grabbing their attention enough that they want to read your copy and/or click.
Videos, GIFs, and images are all great, but in this post, we’re specifically going to look at Facebook Ad images. In many cases, images are faster, more affordable, and more accessible for small businesses to create at scale than video.
So, let’s take a look at five different types of Facebook Ad images that you should be testing in 2023. [continue reading…]
Burnout is practically an epidemic right now. You see social media full of posts with people talking about how they work 14-hour days and 6-day weeks as if it’s admirable (or even the norm). And as someone who has been a chronic over-worker, I get it. As a freelancer, the more I work, the more I make.
That sounded like a dream until I was booked solid and working every day of the week and for most of the day. Burnout hit me hard, even though I’d never been impacted before. I knew I had to make changes to my mental and physical health, and so I did. I started setting boundaries, and I ended some of my contracts the next month.
Burnout is more than just being a little tired or a little over it. It can cause irritability, restlessness, muddled thinking, poor concentration, and agitation. It can cause physical side effects like muscle aches, headaches, weight change, and nausea. It also may make you depressed or anxious.
So how can you avoid professional burnout? Let’s go over the nine best ways to stop burnout in its tracks. [continue reading…]
It’s no secret that social media marketing can feel like a heavy lift.
To engage users across so many platforms, brands need to post multiple times per day, every week. According to Sprout Social, you should be posting an average of 11 posts per day across all your social media platforms. That includes Facebook, Instagram, LinkedIn, TikTok, Pinterest, and Twitter.
It’s important to keep content flowing so you don’t fall behind on your marketing strategy. At the same time, you need to keep your followers engaged. So how do you generate more ideas for social media posts?
There’s plenty of inspiration out there. Still, idea generation can feel overwhelming when you’re spinning so many digital plates. That’s why we’re sharing some helpful tips you can use to generate more ideas for your social content.
Screen recording software is a must-have for many content creators, educators, and professionals online today. Whether you’re creating an online course, recording a software demo, or live streaming a video game, the ability to record your screen is a handy way to share your content with the world.
There is a wide range of screen recorders out there for various needs. Some are lightweight programs that offer basic functionality, while others are heftier, with more bells and whistles.
The best screen recorders really come down to a user’s individual needs, both in real-time and after the content is created. Luckily, there are many options to choose from, so let’s jump right into it. [continue reading…]
You’ve likely seen and used GIFs in your online marketing. Whether you’re looking for the perfect reaction or incorporating GIFs to explain your brand, there seems to be a perfect GIF for almost every situation.
GIFs are engaging and fun for your users—and for you, too. They’re incredibly popular, with over 10 billion GIFs shared online every day from GIPHY alone. And that’s just one of many GIF resources.
With so many places to find amazing GIFs, what do you do if you can’t find what you’re looking for?
The good news is that you can absolutely make your own GIFs for your brand. Let’s take a look at how. [continue reading…]
