When the floors need to be cleaned, I don’t ask my husband to “mop” the house; I ask him to “Swiffer” the house.
We don’t actually even use a Swiffer; we have a similar product from OXO with refillable cleaning jugs and washable cleaning pads.
That’s the power of branding.
Branding is an essential part of building and establishing any kind of business, and knowing how to create a strong brand can be what sets you apart from the rest of your competitors.
In this post, we’re going to go over the basics of branding, as well as take a look at some branding inspiration that can help you get started with creating a stand-out brand of your own! [continue reading…]
Email is likely the way you keep in touch with your most loyal subscribers. That means it’s important to make sure that your email newsletters, including email banner size, look great and keep their attention.
Setting up your email marketing for the first time or tweaking your design ahead of a new promo or lead magnet launch? You’re going to need a strong email banner that plays well with your brand, is easily visible and legible on both desktop and mobile screens, and helps to move your subscribers into action.
Including the right email banner size in your newsletters is key to making each send look its very best–which can only help your chances of boosting that conversion rate. In this post, we’re going over everything you need to know about email banner size, so let’s get into it. [continue reading…]
As you’re scrolling through Twitter, you may notice that some things look a little different than you’re used to. Some users, in particular, now have hexagonal Twitter profile pictures.
Twitter is a popular social networking platform that’s characterized by short, pithy, text-based posts. Users can also share images and videos on Twitter.
In the past, Twitter has only ever offered users a circular profile picture. This noticeable departure from the norm has some users wondering how they can get their (digital) hands on a hexagonal avatar.
So is it possible to make your own profile picture in this new style? Do you need a special user status on Twitter, like a blue checkmark, in order to get it?
As of right now, there’s only one way to get a hexagonal Twitter profile picture. Want to know how? Read on. [continue reading…]
Email newsletters are an essential part of any content marketing strategy.
Businesses and entrepreneurs often keep up with their customers and internal staff via monthly email newsletters. If you create content for your business or the company you work for, then you’re likely familiar with creating email blasts and newsletters on a regular basis.
Depending on how often you schedule your company newsletter out to your subscribers, you’ll likely need plenty of creative ideas and content for each send. Creative content includes not only written copy for each section of your newsletter but also eye-catching images.
Most email marketing software includes image tools that allow you to place graphics into your email newsletters, including email headers. It’s important to represent your brand well not only through high-quality copy, but also with engaging graphics.
A well-designed email newsletter header will visually align with your brand while also communicating important information your audience needs to know. Using attention-grabbing images will help showcase your newest product launch, offer your customers a discount on their next order, or announce any upcoming special events.
Looking for fresh ideas for your email marketing, plus the images that go with each send? We’ve assembled some prompts for you today, along with a few of our favorite graphic examples from Snappa.
If you’re using Nextdoor to keep up with what’s happening in your neighborhood and local community, chances are you want your friends and neighbors to easily recognize you.
Easy personal or brand recognition means using the ideal Nextdoor image sizes on your profile or business page. If you own a local business and want to get your name out there, you’ll need to have great-looking visuals to go with it.
Ready to get started? Let’s take a look at the different types of Nextdoor images and their sizes. [continue reading…]
And yet despite this, Instagram has recently given accounts the option to hide their likes.
*Cue the sound of a car screeching to a stop.*
Yup. We said hiding the likes.
While it seems like this may defeat the purpose of an engagement-heavy social media platform, this is a feature that users are asking about. In this post, we’re going to show you how you can hide your posts’ likes on Instagram, why some users may want to, and why we recommend that most brands don’t. [continue reading…]
From the colors and images you select, to the overall mood, creating images like a pro is a bit more involved than you might realize. There are many elements at play in a professional-looking graphic design. Luckily, it’s possible to learn the skills it takes to create sharp, eye-catching graphics.
In this post, we’re sharing some effective graphic design tips to help you get started on your journey of creating images that will revamp your online presence and snag your audience’s attention. [continue reading…]
It’s always a good idea to use a consistent logo across your entire online presence, including your website, social media sites, and online directories. A clean, well-designed logo will help boost your brand recognition, ultimately making your overall marketing strategy more effective.
While using one logo is the way to go, you’ll likely need variations on it in all different shapes and sizes. That’s because every platform that makes up your online presence has slightly different logo size requirements.
These days, your YouTube thumbnail is almost as important as the video content itself. As we’ve previously mentioned, a crisp, well-designed YouTube thumbnail can be the factor that determines whether your audience clicks on your video or not.
Have you ever noticed that a lot of big YouTube accounts switch up their thumbnails during special events or holidays, like the Superbowl or Christmas? Let’s take a look at how to add a new thumbnail for an existing video, and why this is so important for your channel.
You have an incredible book with an outstanding, binge-worthy story that’s sure to hook readers…but no one will know that if your eBook cover isn’t strong enough to entice them to open it.
The idea that “you shouldn’t judge a book by its cover” is well-intentioned and a good idea for life in general. But your cover is an all-important part of eBook marketing and sales.
The reality is that people do judge books by their covers all the time. Luckily, it’s possible to DIY your own eye-catching book cover so you can get your story out in the world.
In this post, we’re going to look at the best eBook cover sizes and best practices. Let’s dive right in. [continue reading…]
